[Adastria Co., Ltd.] Feminine miscellaneous goods brand “tiny tiny” from “niko and…” will release a collaboration item with “chegosim”, which has a positive tone and is gaining support mainly from generation Z, on November 29th ( Released on Friday)!
Adastria Co., Ltd. Press release: November 29, 2024 Feminine miscellaneous goods brand “tiny tiny” from “niko and…” will release collaboration items with “Chegosim”, which has a positive tone and is gaining support mainly among Generation Z, on Friday, November 29th! A total of 12 items including tote bags and mobile accessories using newly drawn graphics
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-db14e56bde747bed5e259fea7683e088-750×750.jpg A style editorial brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura), whose mission is “Play fashion!” and aims to be a “good community co-creation company” “tiny” is a feminine-style clothing and miscellaneous goods brand from “niko and…” “tiny” will release a total of 12 items in collaboration with the popular Korean character “Chegoshim”, which is gaining attention mainly on SNS, from Friday, November 29, 2024, at all “tiny tiny” stores and “niko”. and…” will be sold at some stores and the official web store and ST. “tiny tiny” is based on the concept of “As a stylist, you are the best. -Feminine convenience stand-” and has a rich lineup of clothing and miscellaneous goods, including feminine-style bags, pouches, accessories, and gadget items such as smartphone shoulders. Masu. “Chegoshim” is a character created by Korean illustrator Chegoshim in 2020, and is attracting attention mainly among South Korean Generation Z due to its pop colors and positive worldview. I was attracted to the gap between Chegosim’s loose and cute worldview and the clear message it conveyed, so I decided to collaborate with them. The collaboration items use graphics drawn especially for this occasion, and mix the world view of “Chego Sim” with popular “tiny tiny” items such as mobile accessories and tote bags. We have created a special collection based on the concept of “Let’s update ourselves with Chego Sims whose pop and
message-filled designs touch everyone’s hearts!” In addition, the hangtags attached to all items are a special piece with a limited design that can only be obtained from “tiny tiny” and are based on the popular Chego Sim item “talisman card”.
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-2211f2601ccb9e3b2bd45b07f9abf5e5-1800×1080.jpg ■“Chegosim” collaboration item development overview Release date and time Friday, November 29, 2024 Deployment channel All “tiny tiny” stores, some “niko and…” stores, official web store and ST store Special site https://www.dot-st.com/nikoand/cp/2024choigosim ■Product details (partial excerpt)
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-d7db3671f9bdb1dde401b4abe943758f-3068×1800.jpg Product name: Chewy cushion Price: 3,690 yen (tax included) Color: Goshim-chan/Saranghae/Usa Goshim
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-380bc9b35477712507c9129bc1e5d679-3900×1514.jpg Product name: Tote bag Price: 2,490 yen (tax included) Color: Pink/Ivory/Yellow
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-ad736040ef8e1e6e2b4a155985ca25c1-3068×1800.jpg Product name: Omamori Kinchaku Price: 990 yen (tax included) Color: pink/ivory
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-aaf581d42298df5e191d80f0ee01eb0f-3900×1514.jpg Product name: Hand strap Price: 1,980 yen (tax included) Color: Usa Goshim/Kuma Goshim/Yotsuba Goshim
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-7dae0cb0d23c6fad0fafb735051e67bd-3900×1514.jpg Product name: Smartphone sheet Price: 880 yen (tax included) Color: Usa Goshim/Kuma Goshim/Yotsuba Goshim
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-d36504e5dae33de028a71036582ee946-3900×1514.jpg Product name: Slide mirror Price: 880 yen (tax included) Color: Usa Goshim/Panda Goshim/Kuma Goshim ■About the gift campaign Overview To commemorate the collaboration between “tiny tiny” and “chegosim” A gift campaign will be held exclusively for “tiny tiny” official Instagram followers Application period From Friday, November 29, 2024, 10:00 to Thursday, December 12, 2024, 23:59 How to apply 1 Post your amulet tag on Instagram with the hashtag “#chegosimtinytiny” 2 Complete the application by liking the giveaway campaign post on “tiny tiny” official Instagram (@tinytiny_official) Present contents “Chegosim” collaboration tote bag for 6 people *This campaign may end unexpectedly. *Please note that you cannot choose the color of the tote bag. ■About Chegosim
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-1d6dfb0991c9d296cbdbe71097cf470f-750×750.jpg “Chegoshim” is a character created by Mr. Chegoshim, an illustrator living in South Korea, in 2020.The pop colors, the simple expressions of the characters, and the bright and positive message attached to it have created a response, and the Korean Z It is attracting attention from all generations. <X> https://twitter.com/gosimperson
https://www.instagram.com/gosimperson/ <Japan X>
https://x.com/choigosim_jp
https://www.instagram.com/choigosim_jp/?hl=ja ■About “tiny tiny” Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-38ca7ff34cb81851398a28e52c14c2b1-1005×250.jpg The first clothing and miscellaneous goods brand born from “niko and…” with the concept of “I am a stylist myself. – Feminine convenience stand – A convenience store stand for self-stylists with feminine-style clothing and miscellaneous goods.” We offer a rich lineup of bags, pouches, accessories, and gadget items such as smartphone shoulders. 3 stores nationwide (as of the end of October 2024, including a web store).
https://www.dot-st.com/nikoand/?dispNo=001045
https://www.nikoand.jp/brands/tiny-tiny/
https://www.instagram.com/tinytiny_official/ ■About “niko and…”
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-4287ece8fbf0fe9ce67bb4128c143725-1853×272.jpg “Niko and…” is a “style editorial brand” that sells apparel, miscellaneous goods, furniture, and food and beverages. We have a lineup of items that are not only practical, but also have a sense of humor, which will lead to unexpected surprises and discoveries that will eventually “fit” your lifestyle. Based on this message, we are developing our business for men and women in their 20s and 30s. 144 stores nationwide (as of the end of October 2024, including web stores). http://www.dot-st.com/nikoand/ https://www.nikoand.jp/ https://www.instagram.com/nikoand_official/ ■About Adastria Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/1304/2408/1304-2408-2524c4c142127c744a10c9645371c715-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion store chain with over 30 group brands, including Global Work, Nicoand, and Lawry’s Farm, operating approximately 1,500 stores in Japan and overseas. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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