Mash Holdings Co., Ltd. emmi First custom-made shoes with Mizuno released! Online pre-order starts at 12:00 on Friday, April 11th

[Mash Holdings Co., Ltd.] [emmi] First custom-made shoes with Mizuno released! [Online pre-order starts at 12:00 on Friday, April 11th] ​
Mash Holdings Co., Ltd. Press release: April 4, 2025 [emmi] First custom-made shoes with Mizuno released! [Online pre-order starts at 12:00 on Friday, April 11th] Specially made strap sandals with the popular “INFINITY WAVE” sole in refreshing summer colors The women’s brand “emmi”, which handles daily wear and wellness & training wear developed by Mash Style Lab Co., Ltd. (Headquarters Chiyoda-ku, Tokyo / President and CEO Hiroyuki Kondo), will be selling the brand’s first custom-made “Mizuno” sneakers from 12:00 (noon) on Friday, April 11th at the emmi official online store, USAGI Sales will begin online, and from April 17th (Thursday) at emmi’s directly managed stores nationwide.
https://prcdn.freetls.fastly.net/release_image/18505/3220/18505-3220-015ef303fc834861b876ba28079d09cc-2160×2700.jpg This is the brand’s first custom order, and it features a snow white upper, gray sole, and emmi’s signature color, incorporating blue as an accent color. This model uses the much-talked-about “INFINITY WAVE” sole and an upper with a strap that allows you to adjust the fit with a single action. This pair of shoes has carefully designed details such as a collar that is easy to put on and take off, a toe guard, and a heel strap that is designed to be carried outdoors or hung to dry.
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https://prcdn.freetls.fastly.net/release_image/18505/3220/18505-3220-243357bd1ffe0674c67f2dde8cd9158a-862×1150.jpg [emmi | Mizuno] WAVE PROPHECY STRAP 22,000yen size:23-28.5cm *Men’s sizes available only at online store and some stores • About sales Advance reservation start date: April 11th (Friday) 12:00 (noon) ・emmi official online store (https://emmi.jp/ ) ・USAGI ONLINE
(https://usagi-online.com/brand/emmi/ ) Release date: Released on Thursday, April 17 ・emmi nationwide directly managed stores ( https://emmi.jp/Page/shoplist.aspx ) *Men’s sizes only available at some stores • About Mizuno Mizuno is a comprehensive sporting goods manufacturer that started in 1906. Since its founding, Mizuno’s manufacturing has continued to adhere to its founding philosophy through the fusion of technological innovation and craftsmanship. We offer sports styles with a modern interpretation of products born from innovation and tradition. • About emmi We develop basic and
sophisticated daily wear for adults based on the concept of clear mode, as well as relaxing wellness and training wear that incorporates fashion trends. Paired with sneakers, which have become an
indispensable part of the feet of active women, we offer styling that fits the diversifying lifestyles of women. [emmi Official Online Store] http://emmi.jp/ 【Instagram】 ＠emmi.jp＜
https://www.instagram.com/emmi.jp/ ＞ 【emmi Official X】
https://x.com/sneakersbyemmi?s=21