Oris Japan Co., Ltd. Oris announces brand renewal

[Oris Japan K.K.] Oris announces brand renewal ​
Oris Japan Co., Ltd. Press release: April 4, 2025 Oris announces brand refresh Strengthening the concept of a mechanical watch brand that delivers joy to all levels
https://prcdn.freetls.fastly.net/release_image/99857/29/99857-29-5ceb7fe2831ed1b4c9d4cd6786885bec-1200×900.png Peach rose and green are new brand colors. Oris SA (Hellstein Switzerland) has announced the renewal of its brand. The reason behind this brand renewal is to redefine and strengthen Oris’ independent spirit and the idea that the joy of a watch is not just for a select few, but for all demographics as a mechanical watch brand. The new brand colors are peach rose and green, vividly embodying Oris’ purpose of “Make People Smile.” Peach Rose:Symbolizes human warmth and vitality. It also originates from the headquarters in Höllstein, Switzerland. Green:Represents the rich forest of Hölstein,
Switzerland. Expressing the roots of Oris, which was born in Höllstein over 120 years ago.
https://prcdn.freetls.fastly.net/release_image/99857/29/99857-29-342eebb6731ff4623a3ed96a3d73444f-1200×1200.png Rolf Studer (Part-owner of Oris SA) Comments from Rolf Studer (Co-owner of Oris SA) Announcing the brand refresh, Oris SA co-owner Rolf Studer said: “The brand renewal gave us an opportunity to reaffirm “What kind of brand should Oris exist?” We aim to make people smile through mechanical watches. In today’s unpredictable and complex world, we are privileged to be a brand that can convey this message.
https://prcdn.freetls.fastly.net/release_image/99857/29/99857-29-2bd4546a689b702ecee6fa0cb03bc9d8-960×640.jpg Headquarters of Oris SA (Helstein, Switzerland). For over 120 years, our headquarters have been based in Hölstein The Big Crown 2025 model, which has represented Oris for over 90 years and was announced at the same time as the brand renewal, uses colors that symbolize warmth, vitality, new discoveries and joy, conveying a positive attitude to everyone who wears Oris.
https://prcdn.freetls.fastly.net/release_image/99857/29/99857-29-4e5e46c85fbc8074844f3e86cf0ca979-3337×2383.jpg Big Crown Pointer Date 403. The dial color “Terracotta” means “warmth”, “stability” and “feeling of security”
https://prcdn.freetls.fastly.net/release_image/99857/29/99857-29-a2daca7c35c39a44a1244d6d7912561f-1080×1080.jpg Big Crown Pointer Date 40mm. Warm yellow means brightness, energy, happiness, and shine Oris will provide further details regarding the brand refresh in the future.