Dress mail order Eclat introduces image generation AI “SugeKae”, expanding color variation images to more than 50 colors without needing to take pictures

Dress mail order Eclat introduces image generation AI “SugeKae”, expands color variation images to more than 50 colors without needing to take pictures ​
ELEMENTS Co., Ltd. Press release: April 7, 2025 Dress mail order Eclat introduces image generation AI “SugeKae”, expanding color variation images to more than 50 colors without needing to take pictures ～No need to arrange samples, start from 200 yen per color～ ELEMENTS Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President and CEO: Takaoki Hasegawa, hereinafter referred to as “ELEMENTS”), which develops biometric authentication and image recognition services, has announced that it will be offering the image generation AI tool “SugeKae” to Eclat Co., Ltd. (Headquarters: Minato-ku, Tokyo, President and CEO: Asahara), a bridesmaid dress specialty store. We would like to inform you that we have provided this information to Rei (hereinafter referred to as “Eclat”) and have begun full-scale operation. With Eclat, images of color variations (hereinafter referred to as color variations), which previously could only be photographed in a few patterns due to man-hour issues, can now be expanded to over 50 colors. The cost of arranging samples and photographing required for adding colors is kept to around 200 yen (excluding tax) per image per color, resulting in a significant reduction in photographing costs and man-hours. In addition, by applying the newly implemented color variation engine in “SugeKae”, it is possible to generate higher quality color variation images, which will lead to a variety of color proposals to customers. This is expected to promote sales and improve customer satisfaction. ‘SugeKae’ Website ​
https://prcdn.freetls.fastly.net/release_image/61051/18/61051-18-9417570a3dea994e4b1d71e66bbeb34c-1200×710.png Image of changing the color of Eclat products using “SugeKae” Issues before implementation While Éclat had a wide variety of bridesmaid dresses in over 50 colors to choose from, it was difficult to take all the color-varied images for the catalog and online store. ・Lack of sufficient reference images: For colors that did not have photographic images, we only provided verbal explanations and some fabric samples, making it difficult for customers to grasp the final image. ・Lack of shooting cost/man-hour: At Eclat, we use a
make-to-order/build-to-order production method, where we start ordering or manufacturing after receiving an order. For this reason, it was not realistic to prepare dresses in all colors and to incur the cost and man-hours for the photo shoot. Results after implementation By introducing “SugeKae”, Eclat achieved the following results. ・Color variation generation using existing dress images: By loading a base dress image or a dress photo of the same material into “SugeKae”, it is possible to automatically convert to a different color tone. Even for color variations without sample images, we generated more realistic visuals that reflected the actual texture of the fabric rather than simple processing. ・Reducing the man-hours required for image creation ・Timely suggestions: The time previously spent preparing for shooting and editing images has been significantly reduced. In response to customer requests, it is now possible to propose multiple colors in a shorter time, leading to improved customer satisfaction and stronger proposal capabilities. ・99% reduction in sample arrangement and photography costs: By using the color variation engine of “SugeKae”, it is now possible to generate new colors at a cost of about 200 yen/sheet per color. The total cost is expected to be reduced by approximately 99% compared to shooting in all colors. This allows us to prepare a large number of color variations quickly and at low cost, greatly contributing to the expansion of our product lineup.
https://prcdn.freetls.fastly.net/release_image/61051/18/61051-18-768622c3dbe9d829603ded36dc921365-1200×600.png Comparison with conventional costs Comment from Mr. Asahara, CEO of Eclat Co., Ltd. Our store aims to provide a wide variety of colors to our customers and meet their ideals. By using “SugeKae”, it is now possible to quickly generate beautiful color variation images based on existing dress photos without having to take pictures of all colors. As a result, we can prepare visuals that are easy for customers to imagine in a short time, and we feel that we can expect to improve the closing rate and increase the number of repeat customers. ■About “SugeKae”, an image generation AI tool for fashion EC companies (https://lp.sugekae.com/ ) “SugeKae” is a tool that allows even people without image editing skills to change the background and color of products simply by uploading the original data and reference images. Anyone can easily create any image they imagine without having to enter complex prompts (instructions). 1. Change the background Replace the background of the product image with a specified image or natural solid color background. There are no unnatural floating shadows, and a natural background that matches the season or coordination is generated. 2. White background Replace it with a white background that is perfect for e-commerce sites. Instantly generates a white background on which the product can be clearly seen. 3. Change the color Change the item in the product image to the specified color. Generates color variation images according to SKU (minimum managed unit) based on a single image. By extracting colors from reference images, it is possible to develop delicate nuanced colors. Reduces the hassle of taking pictures for each color. 4. Generation gallery You can check the list of generated images at any time and download them when needed. You can also share images within your team. In order to ensure that companies using SugeKae can only use images that they are satisfied with, “SugeKae” charges for the number of downloaded images generated. The color variation generation function is available at an easy-to-use price of 200 yen (excluding tax) per download. *1 *1 The monthly usage fee is the higher of the minimum monthly usage fee and the total amount of pay-as-you-go charges. ■About ELEMENTS Co., Ltd. With the group mission of “BEYOND SCIENCE FICTION,” we are a company that develops three solutions: personal authentication, personal information management, and personal optimization. We aim to solve social issues brought about by financial crime, mass production, and mass disposal. Our current mainstay online identity verification service, LIQUID eKYC, has been introduced by more than 300 companies in a wide range of industries, including finance and
telecommunications. Location: 5th floor, Nihonbashi Life Science Building 3, 3-8-3 Nihonbashi Honmachi, Chuo-ku, Tokyo Representative: Yasuhiro Hisada, Chairman and Representative Director Representative Director and President Takaoki Hasegawa Stock code: TSE Growth Market 5246 Established: December 2013 Website: https://elementsinc.jp/ *Company names and product/service names mentioned in this press release are registered trademarks or trademarks of each company.