Swatch Group Japan Co., Ltd. (Rado Division) Rado starts pre-order sales at Isetan Shinjuku store

[Swatch Group Japan Co., Ltd. (Rado Division)] Rado starts pre-order sales at Isetan Shinjuku store ​
Swatch Group Japan Co., Ltd. (Rado Division) Press release: April 7, 2025 Rado starts pre-order sales at Isetan Shinjuku store Rado x Tej Chauhan 2nd collaboration “Dia Star Original” released Rado, a Swiss watch brand known for its innovative materials and innovative designs, and which manufactures some of the world’s most beautiful and scratch-resistant watches, will begin pre-ordering a special edition of its new “Diastar Original x Tej Chauhan” from April 7th (Monday) at the Watch section on the 5th floor of the Isetan Shinjuku Main Building.
https://prcdn.freetls.fastly.net/release_image/28918/83/28918-83-8840d8b6ba6029bcea72c7d914c13a9d-3840×2160.jpg How the collaboration happened: Rado and Tej Chauhan working together again Rado and Tej Chauhan launched their first successful
collaboration ‘True Square x Tej Chauhan’ in 2020. Subsequently, the second edition, “Diastar Original x Tej Chauhan”, was born, inheriting the philosophy and innovation of both brands. This watch combines Rado’s Master of Materials technology with Tej’s
sophisticated design to breathe new life into the watch industry.
https://prcdn.freetls.fastly.net/release_image/28918/83/28918-83-3b6dc65c41ea0c422b688c0443fff534-1103×640.jpg Product development story: 2nd challenge and evolution “Dia Star Original x Tej Chauhan” is Tej Chauhan’s new interpretation of Rado’s classic “Dia Star”. In keeping with his minimalist yet sophisticated design philosophy, this watch combines Rado’s highly durable materials and innovative ceramic technology to create a futuristic yet elegant watch. Of particular note is the use of a yellow gold PVD-coated Ceramos(TM) bezel and a new rubber strap. Tej Chauhan’s Career: Master of Emotional Design Tej Chauhan is a proponent of Emotional Industrial Design, creating products that evoke emotion through strategic combinations of shapes, colors, and materials. Based in London and Helsinki, he has become an internationally recognized designer after his time at Nokia and has won numerous awards. In collaboration with Rado, Tej combines precision design with futuristic vision. Image
URL: https://prcdn.freetls.fastly.net/release_image/28918/83/28918-83-4334a433f2f784e10dff8300b8e1316c-798×1059.png Futuristic fusion – bridging tradition and innovation The
collaboration between Rado and Tej represents the perfect blend of innovation and tradition. Rado’s masterful technology as a “Master of Materials” and Tej’s sophisticated aesthetics come together to create an entirely new watch. This watch combines Tej’s signature ‘lean beauty’ with Rado’s innovative material technology to create an item with a futuristic yet timeless appeal. Dia Star Original x Tej Chauhan
https://prcdn.freetls.fastly.net/release_image/28918/83/28918-83-e7c7759ee62bf151947d51e28c5d8662-1296×2160.jpg REF NO. R12165155 Movement Rado Caliber R764 automatic, 25 jewels, 3 hands, neon day and date at 3 o’clock (Tej Chauhan original font) Up to 80 hours power reserve function, magnetically shielded Nivachron (TM) hairspring, High precision adjustment in 3-5 positions exceeding standard test requirements Case Polished yellow gold color PVD coated Ceramos(TM) bezel Polished yellow gold color PVD coated stainless steel middle case Internal anti-reflective AR coating radiant faceted sapphire crystal, yellow gold color PVD coated stainless steel crown Polished dark gray PVD coated stainless steel case back with sapphire crystal Special engraving: SPECIAL EDITION TEJ CHAUHAN Waterproof up to 10 ATM (100 m) Dial Matte black, silver or blue printed minute scale, Silver or blue applied index every 5 minutes Sandblasted black gold color applied Rado logo, Moving anchor on black plate, silver color print Automatic logo Needles Polished black-gold colored hour and minute hands with white Super-LumiNova®, Polished black gold colored second hand with neon yellow paint Strap Gray pillow-shaped rubber strap Polished dark gray PVD coated stainless steel telescoping folding Clasp Polished yellow gold color cover and pushers (designed by Tej Chauhan), Engraving: “RADO x TC” Dimensions (WxLxH in mm) 38.0 x 45.0 x 11.7 Price 353,100 yen (tax included) Swatch Group Japan Co., Ltd. Rado Business Headquarters https://www.rado.com/ja_jp/ Press inquiries: Rado / Swatch Group Japan Co., Ltd. Email:
(Rado.Japan@jp.swatchgroup.com) Tel: 03-6254-7330 *We cannot respond to questions regarding this project from general customers. Thank you for your understanding. Official website: https://www.rado.com/ja_jp/ Facebook: https://www.facebook.com/rado Instagram:
https://www.instagram.com/rado/ LINE: https://lin.ee/wMXqqOu X: https://twitter.com/rado YouTube: https://www.youtube.com/@rado/videos