[Bjorncourt Co., Ltd.] D1 MILANO x Prema Racing – Beyond limits and becoming an icon of the future.
Beyond Cool Co., Ltd. Press release: November 29, 2024 D1 MILANO x Prema Racing – Beyond limits, becoming an icon of the future. The ultimate collaboration watch “The NextIcon” is now available
https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-4edbaea40755a18f5e6527975712f353-1800×2700.jpg Beyond Cool Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yuji Arai) is the sole importer in Japan of the premium watch brand “D1 Milano” from Italy, and works with watch lovers around the world. The long-awaited collaboration model “D1 Milano x Prema – The Next Icon” for motorsports fans will be on sale with its global release on Friday, December 6, 2024.
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URL: https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-03189ec935af153bce54c7e645310a28-2745×1830.jpg This model is a special timepiece limited to 300 pieces worldwide, created by a collaboration between D1 Milano, known for its
outstanding design and innovation, and Prema Racing, the legendary team that has produced numerous motorsport champions. . Debuting in conjunction with the Abu Dhabi Grand Prix, this piece is more than just a watch, it is a work of art that embodies the passion and vision that resonates with both brands.
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URL: https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-75b7863d1b506dac3795d63d2268260f-1799×2249.jpg The concept of “The Next Icon” that creates the next generation of icons The name “The Next Icon” conveys a strong message of discovering new talent and developing the next generation of leaders. As a gateway for young drivers, Prema Racing has led many talents to the top of the world. D1 Milano also pursues innovation and excellence, breaking new ground in watch design. This collaboration represents the intersection of the different fields of motorsport and watchmaking, embodying the common mission of creating the next generation of icons, and is the ultimate product that brings together the souls of both brands.
https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-74dc4ab14bedc41637a99794d41bf3fc-1865×2331.jpg A timepiece with a racing spirit The basis of this collaboration is the “Polychrono”, a special chronograph born from D1 Milano’s popular series “Polycarbon”. The dial has an asphalt grain texture inspired by the rough surfaces of a racing circuit, giving it a unique depth and visual impact. The unique taupe color is accented with bright red pusher buttons, highlighting the racing spirit. The case and band are made of lightweight and durable polycarbonate, with a soft-touch coating that provides a smooth and comfortable wearing experience. It’s the perfect companion, combining luxury and comfort.
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https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-cb28f22c4841010a4b78f35b6bbe30a1-2000×2000.png D1 MILANO × PREMA – THE NEXT ICON Product number: PHBTCR Case diameter: 40.5mm Case thickness: 11.5mm Weight: 55g Case, band: Polycarbonate Windshield: Mineral glass (blue anti-reflective coating) Movement: Quartz (TMI SII VD53C) Waterproof performance: 5 ATM waterproof function: Date display, chronograph Limited to 300 pieces worldwide Price: 59,400 yen (tax included)
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URL: https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-d761f8d52e5bde47c8a8f6964a6c09ac-3900×2600.jpg Special packaging: value as a collector’s item To further enhance its exclusiveness, “The Next Icon” will be housed in a special box featuring Prema Racing’s signature color, bright red. This book-style package includes a custom keychain and stainless steel bracelet adjustment tool set. The tool design is inspired by pit stops in motorsport, and even when adjusting the size of the watch, it is a special specification that pays homage to racing. This package truly has its value as a collector’s item.
https://prcdn.freetls.fastly.net/release_image/119496/40/119496-40-618ff0c680979e49539c8e4a200e03b0-3900×2600.jpg [Size] 31x24x4.5cm [Keychain] Nylon, stainless steel, length: 14cm [Tool set] Stainless steel
▼Sale store Beyond Cool Meitetsu Department Store H°M’S” WatchStore Omotesando H°M’S” WatchStore Yokohama Joinus Store h°m’s” archive Centeras Kagoshima store HIBASIC Mark Is Fukuoka Momochi Store ▼Customer inquiries Beyond Cool Meitetsu Department Store Meitetsu Department Store Men’s Building 1F, 1-2-1 Meieki, Nakamura-ku, Nagoya, Aichi Prefecture TEL: 052-541-0051 H°M’S” WatchStore Official Online Store https://www.hms-watchstore.com/c/brand/d1milano

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