[Pioneer ECOM Global LTD] VIVAIA Tokyu Plaza Harajuku “Harakado Store” will reopen from April 10, 2025 (Thursday) Pioneer ECOM Global LTD Press release: April 8, 2025 VIVAIA Tokyu Plaza Harajuku “Harakado Store” will reopen from April 10, 2025 (Thursday) ~One year since opening as our first permanent store, you can now shop even more comfortably! Haraka Renewal Campaign will also be held at the same time ~ Eco-friendly and stylish shoe brand VIVAIA JAPAN (Headquarters: USA, Representative: Jeff Chan, hereinafter referred to as VIVAIA) is pleased to announce that it will reopen its Tokyu Plaza Harajuku Harakado store on Thursday, April 10, 2025. Along with the reopening, a Haraka renewal campaign will also be held from the same day.
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-50e9d148785c3e7d3593c3b154fba7dd-3900×2601.jpg With a vision of supporting lifestyles, VIVAIA provides comfortable, trendy shoes to customers in more than 61 countries around the world. On Wednesday, April 17, 2024, VIVAIA opened its first permanent store in Japan at Harakado, a new commercial facility in Harajuku. In October 2024, we will open our second store, the Shinjuku Marui Main Store, following the Harakado store, and most recently, in March 2025, we will open the Grand Green Osaka store in Grand Green Osaka, a new spot in Osaka, expanding our presence in Japan. Since its opening, the “Harakado store” has welcomed more than 50,000 customers in total, and is bustling with people every day. We have decided to move the store to a different area on the current floor and reopen it so that our customers can spend their time in the store more comfortably and enjoy shopping even more. In addition, in conjunction with the reopening, we will be holding a limited-time “VIVAIA Haraka Renewal Campaign”. ■About VIVAIA Harakado store after renewal After the renovation, the floor will remain the same, and you will go up from the escalator to the front position. We are moving our store to a larger space, so you can shop in a more spacious space. Store address: 150-0001 6-31-21 Jingumae, Shibuya-ku, Tokyo Tokyu Store Raza Harajuku “Harakado” 2nd floor VIVAIA Business hours: 11:00-21:00 all day URL: https://vivaia.jp/pages/vivaia-x-harakado-store
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-2d08e64d600d891b94c40963bf0b2320-3900×3703.png ■About “VIVAIA Haraka Renewal Campaign” Along with the renewal of the Harakado store, we will be holding the “VIVAIA Harakado Renewal Campaign” exclusive to the Harakado store. Those who purchase this spring’s popular new product “Cristina” will receive shoelaces as a gift. Enjoy your own original Cristina with bi-color shoelaces and shoes.
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-f4c85260d256243890069cb0880f903e-3900×2925.jpg Event period: April 10, 2025 (Thursday) ~ Ends as soon as supplies last Target: Those who purchased Cristina at Harakado store Contents: Those who purchase Cristina will receive a pair of shoelaces (satin laces elastic laces) in the color of their choice as a gift. About the target product “Cristina”: The “NUDE SATIN” series is
characterized by its silky smooth feel, making it feel as if you are being gently wrapped in sheets. The highly elastic rubber heel provides a comfortable fit. Product name: [Cristina] Lace-up satin sneakerlina Price: ¥19,900 (tax included) Details: Continuing from last year, this year’s trendy valley core products are now available from VIVAIA! Made of shiny satin fabric with a cute ribbon as a focal point, this item is perfect for girly coordination.
https://vivaia.jp/products/sneakerina-cristina-peachblush?variant=46360203985152
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-783dcb115b8fe76f7d31c779910937ae-1492×1493.jpg ■VIVAIA Harakado store recommended items Harakado store also has a wide selection of items recommended for spring/summer 2025. Please take this opportunity to visit our store and try it out. [Margot Mary-Jane] Square toe Mary Jane flat shoes
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-b269c92d842dc66ff8556c95172e2e43-916×916.png Mary-Jane type strap shoes have been very popular since they first went on sale. The shock-absorbing insole and outsole ensure you won’t get tired no matter how much you walk. Adjustable straps to fit any foot shape. Price: ¥14,900 (tax included) Details:
https://vivaia.jp/products/flats-margotmaryjane-red?variant=44287810830592 [Azura] Pointed toe flat with ribbon
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-f55fb497048b0d3db2dbd1037fcb1e8e-918×917.png The rounded pointed toe and knotted ribbon make the style even more impressive. Perfect for both formal and casual occasions, AZURA is sure to become your new everyday favorite. Price: ¥16,900 (tax included) Details:
https://vivaia.jp/products/flats-azura-matallicdiamond?variant=46456641945856 【Samantha walker】 Bee happy
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-c29bfb81dbece76821f50663ca757ff1-929×930.png Adorable and comfortable loafer shoes available only in stores. When the cute bee and happy embroidery are put together, “be happy” appears. The loose fit and generous toe box provide comfortable support for your feet. Price: ¥16,900 (tax included) ■Permanent store information Harakado store Store address: 150-0001 6-31-21 Jingumae, Shibuya-ku, Tokyo Tokyu Store Raza Harajuku “Harakado” 2nd floor VIVAIA Business hours: 11:00-21:00 all day URL:
https://vivaia.jp/pages/vivaia-x-harakado-store
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-673db77dac4d012c5fdc2adf5692e0f0-3900×2601.jpg Shinjuku Marui Main Store Store address: 160-0022 3-30-13 Shinjuku, Shinjuku-ku, Tokyo Shinjuku Marui Main Building 2F Business hours: 11:00-20:00 all day URL: https://vivaia.jp/pages/vivaia-x-0101-store
https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-fadeb19fe9f4213277e1d4a704339aa2-1891×1213.jpg Grand Green Osaka store Store address: 530-0011 5 Ofuka-cho, Kita-ku, Osaka Business hours: 11:00-21:00 all day
URL:https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store Image
URL: https://prcdn.freetls.fastly.net/release_image/136984/20/136984-20-4b8a02aaddcb14091c359da1c9b1f483-2100×1401.jpg ■About VIVAIA VIVAIA is a global lifestyle brand established in June 2020. No matter where you are, VIVAIA shoes allow you to enjoy your style with comfort. Founded by talented people from around the world, VIVAIA continues to partner with REPERVE®, a multinational global supplier of recycled synthetic fiber products, to source recycled materials for our shoes. Currently, we have stores in Tokyo, Melbourne, Singapore, and Hong Kong, and we offer a wide range of comfortable, trendy shoes to customers in more than 61 countries around the world. The letters “VV” and “AA” in VIVAIA represent two women wearing pointy shoes standing facing each other, and the two “I”s represent plastic bottles, imagining two women bending down to pick them up. The brand name contains the meaning that women’s kindness and delicacy protect the earth. 【Company Profile】 Company name: VIVAIA JAPAN Japan branch office: Frontier Grand Nishi-Shinjuku 1001, 3-7-30 Nishi-Shinjuku, Shinjuku-ku, Tokyo Representative: Jeff Chan VIVAIA website: https://vivaia.jp/ VIVAIA Japan official Instagram account: https://www.instagram.com/vivaia.japan/
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