Brioni Brioni and Lalique unveil the rare art object “Dualité Crystal Edition Parfum”

[Brioni] Brioni and Lalique unveil the rare art object “Dualité Crystal Edition Parfum” ​ Image
URL: Brioni Press release: April 9, 2025 Brioni and Lalique unveil the rare art object “Dualité Crystal Edition Parfum” Milan, April 8, 2025 – Brioni and Lalique, two Maisons dedicated to excellence, creativity and beauty, have once again joined forces to create objects that embody a shared passion for art and craftsmanship. The Dualité Crystal Edition Parfum, which was unveiled at the Milano Salone del Mobile, is a limited edition collector’s item to commemorate Brioni’s 80th anniversary, and is a new symbol of luxury design. Dualité Crystal Edition Parfum, with only 18 pieces produced worldwide, is a fragrance for brand lovers and art collectors to enjoy the ultimate sensibility. This masterpiece, completed by Brioni and Lalique over a period of four years, is an attempt to achieve the ultimate in craftsmanship and revive a traditional technique that was on the verge of being lost. Conceptualized by Brioni’s Design Director, Norbert Stanfl, and Lalique’s Artistic and Creative Director, Marc Laminau, the theme of ‘duality’ was explored to create a design where disparate elements intersect in perfect harmony. Dualite: Beauty of contrasting forms The crystal is sculpted in flames and formed into an octagonal prism, creating a flacon that celebrates Brioni’s 80-year history. Sharp, sophisticated lines combine classic form with a modern sensibility, and crystal shards spread throughout the interior, as if frozen in time. This delicate internal structure refracts light like a glacier crystal, creating a mesmerizing glow with a silvery parfum essence. Achieving this vision requires a high level of craftsmanship. Dualité Crystal Edition Parfum is crafted using the traditional Sire Perdu (lost wax) process to create the delicate sculptural details inside the flacon. This manufacturing method was first attempted by Rene Lalique in 1893, and has been passed down from generation to generation by Lalique’s skilled craftsmen in their workshop in Wingen-sur-Mode, Alsace, France. Through the inheritance and refinement of this craftsmanship, this piece embodies Brioni’s philosophy of “slow luxury” and is a testament to true craftsmanship and artistry. To enhance the luster of the crystal flacon, Dualité Crystal Edition Parfum is housed in a case made of gleaming pure white alabaster. Alabaster, with its soft marble pattern and translucent texture, emits a fantastic light. When combined with a flacon, it becomes a pedestal that resembles a column from Roman architecture, creating an art piece that combines creative expression and timeless sophistication. Norbert Stanfl, Design Director at Brioni, said: “Dualite Crystal Edition Parfum is a miraculous creation created by the perfect harmony of rare elements. A passion shared by the two Maisons, this collaboration symbolizes the values ​​we hold dear: dedication to time, selection of rare raw materials, excellence in craftsmanship, and a belief in the difference that handiwork can make. This is more than just a design, it’s a masterpiece of craftsmanship that celebrates the ultimate in luxury.” Marc Laminau, Artistic and Creative Director of Lalique, said: “Dualité Crystal Edition Parfum embodies the passion and creativity of our two Maisons. The extraordinary skill and mastery of Lalique artisans has brought this beautiful work of art to life. It embodies our shared values ​​and reflects our continued pursuit of beauty and excellence.” A fragrance that expresses elegance At the heart of this masterpiece is a parfum created by master perfumer Michel Almerac. It’s the essence. The fragrance opens with an abstract ozone-like scent, evoking a breath of freshness and vitality with the bright, energetic clarity of green apple. At the heart, the modern warmth of fresh, powdery violet and ambroxan intertwine with the deep scent of luxurious iris butter. This iris butter has been carefully extracted over a period of 7 years and is characterized by its richness. The scent develops into a sensual finish of cedarwood and green moss, finishing with a sophisticated glow of dry amber. Master perfumer Michel Almerac says: “This fragrance is a luxurious formulation of violet accord, ambroxan, modern woody notes, and rare iris butter. An embodiment of urban elegance and modernity, this fragrance creates a unique and unforgettable scent signature.” The fragrance, housed in a large 340ml crystal flacon, adds depth and presence to the olfactory journey, perfectly highlighting the delicate contrasts created by Dualité Crystal Edition Parfum. Rare collector’s piece “Dualité Crystal Edition Parfum” is a limited edition of only 18 pieces created by Brioni and Lalique worldwide. Each piece is numbered and hand-signed, making it a truly rare collector’s item.
https://prcdn.freetls.fastly.net/release_image/94238/31/94238-31-4777b1e458b5ab52010faa3b40d8112c-3900×2600.png Dualité Crystal Edition Parfum by Brioni and Lalique Planned price: 7,040,000 yen (tax included) About Brioni Since 1945, Brioni’s style has been defined by Sartrean know-how, superior materials and effortless modern elegance. In addition to our unique bespoke service, we offer the highest quality ready-to-wear, leather goods, shoes, accessories and fragrances, from formal wear to leisure wear, with the hallmark of Made in Italy. Founded in Rome, Brioni is part of the Kering Group and is designed and tailored with the spirit of “slow luxury” in mind. Its values ​​are rooted in the people and communities that support the Maison. Official website:
https://www.brioni.com/ja/jp About Lalique Founded in 1888 by renowned innovative artist René Lalique, Lalique is a crystal glass house at the pinnacle of French luxury lifestyle. Lalique, which has an artistic style that shows its unique savoie-faire (traditional craftsmanship), currently offers products in six areas, including crystal glass decoration items, interior design, fragrance, jewelry, art pieces, and hospitality, and provides the value of “art de vivre” (beautiful living). Official website: https://lalique.jp