Fendi Japan Fendi releases “Peekaboo” digital campaign featuring Ugi!

[Fendi Japan] Fendi releases “Peekaboo” digital campaign featuring Ugi! ​ Fendi Japan Press release: April 9, 2025 Fendi releases “Peekaboo” digital campaign featuring Ugi!
https://prcdn.freetls.fastly.net/release_image/3876/513/3876-513-e77713298f4d55581b061d9194d2d58c-2160×2700.jpg FENDI, Italy’s leading luxury brand, has released a digital campaign video focusing on the Peekaboo IseeU Petite bag. This campaign features Song Yuqi, a Chinese brand ambassador and member of the global girl group (G)I-DLE, who showcases her multidimensional artistry as a musician, dancer, and fashion icon. Through her original songs and powerful visual presentation, she revives Fendi’s 100-year DNA with youthful energy, creating a compelling dialogue between heritage and contemporary energy.
https://prcdn.freetls.fastly.net/release_image/3876/513/3876-513-3f0ed1b11f2a38d215223c6542419879-2161×2700.jpg The scene begins with a sage green Peekaboo I See You Petite bag, set to the electrifying beat of trap music and visual effects inspired by heartbeats. Set to the powerful beat of her original song “Fendi”, it delivers a bold audio-visual impact.
https://prcdn.freetls.fastly.net/release_image/3876/513/3876-513-b3f1820383a6d378faa94bb40c084ce9-2161×2700.jpg Woogi wears a light blue striped shirt, relaxed denim, and FENDI Match sneakers, embodying the lyrics “FENDI on her bag” with energetic choreography. The Peekaboo I See You bag seamlessly follows her movements, creating a cohesive rhythm as the music swells. The 100-year-old art of Fendi leatherwork and contemporary pop culture come together to symbolize Fendi excellence.
https://prcdn.freetls.fastly.net/release_image/3876/513/3876-513-7752d0db7b5dbdcf1bd144c1773c8b32-2158×2700.jpg Debuting in Fendi’s Fall/Winter 2020-21 collection, the Peekaboo I See You redefines the beauty of handbags with its perfect proportions, and expresses Fendi’s signature craftsmanship and creativity. Continuing Fendi’s leatherwork tradition, Selleria’s craftsmanship represents the Maison’s timeless craftsmanship. In 2025, when Fendi celebrates its 100th anniversary, Selleria will be integrated with iconic designs such as the Peekaboo I See You, combining classic silhouettes with modern appeal, continuing Fendi’s unwavering style. https://img.youtube.com/vi/OOFy6hg5NmA/sddefault.jpg
https://www.youtube.com/watch?v=OOFy6hg5NmA This campaign video will be rolled out globally on Fendi official social media and official online fendi.com from Wednesday, April 9, 2025. #FendiPeekaboo #Fendi