NEOKIMONO New furisode brand “ka-sya” is born

NEOKIMONO’s new long-sleeved kimono brand “ka-sya” is born ​
Tokyo Pro Color Lab Co., Ltd. Press release: April 9, 2025 NEOKIMONO New furisode brand “ka-sya” is born ~ Wearing the beauty of a new era woven by tradition and innovation ~ April 2, 2025 NEOKIMONO
https://prcdn.freetls.fastly.net/release_image/81182/8/81182-8-11e1b9e168819e522447fddf9fb94b30-1248×893.jpg The modern Japanese clothing brand “NEOKIMONO” has launched a new furisode brand “Kasha”. “Kasha” is a brand created to bring out the beauty of each individual to the fullest by fusing traditional Japanese beauty with modern design. Based on the concept of “every time you wear it, your soul dances,” we boldly reinterpret classic patterns and colors. It is characterized by a design that resonates with modern sensibilities while giving off a breath of Japanese culture. It has a sophisticated beauty that transcends the boundaries of tradition, and reflects the wearer’s own story as a piece of clothing to decorate a special day. Kasha’s long-sleeved kimono uses EPSON’s state-of-the-art digital printing machine “Mona Lisa” to achieve vivid colors and delicate pattern expression. It is made of high-quality polyester fabric and can be washed at home, making daily care easy. As a result, a new era of long-sleeved kimono was born, which is easy to maintain while maintaining its beauty.
https://www.epson.jp/products/textile/ The name “Kasha” embodies the idea of ​​“capturing beauty,” a brand produced by Tokyo Pro Color Lab, a long-established photo production company. By combining the reliable techniques and aesthetic sense that we have cultivated over many years, we have created a long-sleeved kimono that looks like a piece of art.
https://prcdn.freetls.fastly.net/release_image/81182/8/81182-8-126dc3d35b7c11067bae22af09c6da8b-1872×1339.jpg
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https://prcdn.freetls.fastly.net/release_image/81182/8/81182-8-22fd48758af76261ab4da510416f1d08-1872×1339.jpg The gorgeous yet powerful design was created with the aim of being a long-sleeved kimono that will be loved throughout the ages. This masterpiece, created by skilled craftsmen who put their thoughts into each stitch, is truly an “aesthetics that embraces the heart.” With the new brand “Kasha”, NEOKIMONO will achieve an unprecedented fusion of innovation and tradition, and will convey the new charm of Japanese culture to the world. It will be exhibited at the Tokyo Kimono Show and Kimono Style Exhibition held from April 18th to 20th, 2025. https://tokyokimonoshow.com/ General sales start from April NEOKIMONO official EC site https://neokimono.official.ec/ For wholesale sales, please contact the person in charge below directly. Exclusive rental starts from May at our own long-sleeved kimono studio “Photo no Mori Sylphy Yotsukaido store” https://sylphy-studio.com/ [Contact information] NEOKIMONO Public Relations Department Keita Kawamoto TEL: 080-4575-6439 E-mail: neokimono@to-pro.com Official website: https://neokimono.com/