World Co., Ltd. AUBRIOT “AUBRIOT”, a brand that exudes timeless charm, will hold a POP UP SHOP at Matsuy a Ginza from Wednesday, April 16th

[World Co., Ltd.] [AUBRIOT] The brand “AUBRIOT”, which exudes timeless charm, will hold a POP UP SHOP at Matsuya Ginza from Wednesday, April 16th ​
World Co., Ltd. Press release: April 9, 2025 [AUBRIOT] “AUBRIOT”, a brand that exudes timeless charm, will hold a POP UP SHOP at Matsuya Ginza from Wednesday, April 16th AUBRIOT, a brand with timeless charm that debuted in spring 2024 from Fields International Co., Ltd., a member of the World Group, will be holding a POP UP SHOP featuring its 2025 spring/summer collection at Matsuya Ginza Untitled Salon from April 16th (Wednesday). For more information on the participating stores, please seeBRAND NEWS Image
URL: https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-7afcfae3d0317a2ac7dd5c2d9f354a2c-1563×1178.jpg Spring/Summer 2025, the third season since the brand’s debut in Spring 2024, is inspired by the classic gentleman’s fashion code of “sprezzatura”, which has its roots in the court culture of the 16th century Italian Renaissance, and expresses “contemporary elegance that colors everyday life” by mixing and matching various elements, such as subdued colors, comfortable and unique textures, architectural forms and volumes. We have an elegant and ugly-chic collection for women with multifaceted charm who live gracefully in the present, allowing them to enjoy comfortable noises every time they wear an outfit. We also have a lineup of set-up items such as a wide-ribbed knit polo made of high-quality mulberry silk, a linen-cotton low-waisted dress with a delicate slubby linen feel, and a topper coat made from an original luxurious chemical lace material.We also have a lineup of set-up items such as cotton chino gilets and pants, cotton silk check shirts and midi skirts, and relaxed-fit linen blend jackets and pants made of linen silk chambray material. 【 2025 Spring & Summer Collection ]
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-e900fe1daac293232565febef76cffb9-1356×2084.jpg Knit ¥39,600
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-864c40d6527cd5e44272f1a91cce61d7-1356×2084.jpg Dress ¥77,000
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-9056d5b438fda56ab2cf8440653c4dc3-1356×2084.jpg Coat ¥165,000
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-e488c3262ea52735d087c5ad87e2b9db-1356×2084.jpg Gilet ¥70,400 / Pants ¥46,200
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-004549bf57ef568873d3eb716b962c52-1356×2084.jpg Shirt ¥66,000 / Skirt ¥99,000
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-ea60fa765f9e064d140a74ce34d20193-1356×2084.jpg Shirt ¥66,000 / Skirt ¥99,000 All prices are tax included. 【POP UP SHOP Information】 Matsuya Ginza Untitled Salon Matsuya Ginza 3F, 3-6-1 Ginza, Chuo-ku, Tokyo TEL: 03-3562-0181 Period: Starts on Wednesday, April 16 [“AUBRIOT” 2025 Spring & Summer Season Mood] “Sprezzatura” Natural elegance and playful casualness Slightly imperfect,
underwhelming elegance A classic gentleman’s fashion code with roots in the court culture of the 16th century Italian Renaissance. “Sprezzatura/calculated casualness” is a skill that expresses itself in a relaxed and elegant way A season inspired by Oblio’s signature smoky gray, which looks like purple smoke, gives off an understated coolness The powdery beige gradation expresses light femininity Subdued colors, pleasant and unique textures, architectural forms and volumes Proposal of “modern elegance that colors everyday life” by mixing and matching various elements 【“AUBRIOT” Brand Outline 】 [ Brand Name ] AUBRIOT / Obrio ～Aubriot～ Rue Aubriot is a beautiful 18th century street lined with white stone buildings in the 4th
arrondissement of Paris. The apartment where Helmut Newton lived and was the setting for his works
https://prcdn.freetls.fastly.net/release_image/2439/1513/2439-1513-b30452aa72ef7c11c754a69d3621e60b-1286×152.jpg [ Brand Concept ] Dignified appearance, unbalanced charm, enjoying ambiguity, being chic For women with multifaceted charm who live gracefully in the present Elegant and ugly chic collection Combine your favorite pieces freely and enjoy them for a long time Something that will still be good 10 years from now [ Target ] A woman who has established herself and is more conscious of “really good things that can be worn for a long time” than flashy fashion and trend updates [ Price Range ] COAT 120,000 ~/ JACKET 60,000 ~/ ONE-PIECE 40,000 ~/ BOTTOMS 35,000 ~ KNIT 35,000 ~/ BLOUSE 35,000 ~/ CUT&SEWN 15,000 ~ [ Location ] Department store/fashion building/EC schedule 【Brand Information】 ■ Official Site
https://store.world.co.jp/s/brand/aubriot/ ■ Official Instagram ＠aubriot_official 【Online Store】 ■ OFFICIAL ONLINE SHOP
https://store.world.co.jp/s/brand/aubriot/search?link_id=S51_H_all ■ ELLE SHOP https://elleshop.jp/web/brand/aubriot/
・Name: Fields International Co., Ltd. (100% subsidiary of World Co., Ltd.) ・Representative: Noriyuki Maruyama ・Location: 6-8-1 Minatojima Nakamachi, Chuo-ku, Kobe 650-8585 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526 World corporate website: https://corp.world.co.jp/ World Group official mail order site: https://store.world.co.jp/