ABC-MART Co., Ltd. The popular Korean boy group “BOYNEXTDOOR” appears in the New Balance sneaker campaig n developed by ABC-MART! A visual movie showing how to wear the new model in weekday and holiday style is released.

[ABC-MART Co., Ltd.] The much-talked-about Korean boy group
“BOYNEXTDOOR” appears in ABC-MART’s New Balance sneaker campaign! A visual movie showing how to wear the new model in weekday and holiday style ​
ABC Mart Co., Ltd. Press release: April 10, 2025 The much talked about Korean boy group “BOYNEXTDOOR” appears in the New Balance sneaker campaign developed by ABC-MART! A visual movie showing how to wear the new model in weekday and holiday style is released. ─ Novelty campaign where only purchasers can receive member stickers ─ ABC-Mart Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Minoru Noguchi) will release a visual movie of New Balance featuring the Korean six-member boy group “BOYNEXTDOOR.” In addition, on the special site, making-of videos and interviews that record the members’ situations at the filming site are also available.
●Publication destination Special site
URL:https://www.abc-mart.net/shop/e/e1000963/
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-d47d3ad55d856bd4b1ca94ffdb6b0e71-1365×1012.jpg ■A visual movie of the currently popular “BOYNEXTDOOR” wearing sneakers has been released In this campaign, a visual movie with the theme of “LIKE ALWAYS” will be released to convey that New Balance sneakers are approachable and are a part of everyday life. The movie features the popular Korean boy group “BOYNEXTDOOR,” which is currently attracting worldwide attention, and in the movie, the six members effortlessly wear New Balance’s “UA950” and the new “U509.” Set in the house where the members live together, it depicts their weekday routines and how they spend their days off. New Balance is with you in every moment, and each style is unadorned, yet unique. Be sure to check out the behind-the-scenes interviews that give you a glimpse of the true faces of the members, who are as friendly as usual even on the set.
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https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-84c6e20c955b9cc44d93966b9e4428bb-1920×1080.png ■Interview Q1. Please give us your impressions of the shoot. RIWOO We are very happy and grateful to be able to work with New Balance, a brand that we have loved since we were children and are very friendly, just like our name “BOYNEXTDOOR.”
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-568cd84fed7ae6875c949dc1804dea1f-1920×1080.png Q2. What is your favorite thing about the sneakers you are wearing today? LEEHAN The sole of the UA950 is soft and bouncy. I think it will be useful in a wide range of situations because it matches any style and fashion.
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-005e3238b85a36ba6c6175cd22d31c0e-1920×1080.png Q3. Who do you want to wear these sneakers? JAEHYUN I think the great thing about this product is that you can easily wear it anytime, anywhere. I highly recommend this video to everyone who is watching it!
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-0a263ce9e235d5be51167b2bdb11c771-1920×1080.png Q4. When do you think you should wear these sneakers? WOONHAK I think students can easily wear them when going out with friends, and office workers can easily wear them when commuting.
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-709c4926c52875316d20ac6c424fdcc2-1920×1080.png Q5. The theme of this photo shoot was “Morning Routine”. Do you have any routine that you always do in the morning? TAESAN Speaking of my morning routine, I always brush my teeth as soon as I wake up.
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-9dd4c7509aee82eea6ae73c0c09cc74f-1920×1080.png Q6. Please give a message to the people who watch this video. SUNGHO Let’s welcome the new spring with ABC-MART, New Balance, and BOYNEXTDOOR! ■ Purchaser benefits! Novelty campaign where members can receive stickers A novelty campaign will be held in which original stickers will be handed out on a first-come, first-served basis to those who purchase New Balance’s “UA950” or “U509” at some ABC-MART and ABC-MART GRAND STAGE stores and the official online store. Bonus: 7 original stickers (1 type for all members & 6 types for each member) First come first served Target products: UA950, U509 Target period: April 3rd (Thursday) ~ Target stores: ABC-MART and some ABC-MART GRAND STAGE stores Official online store
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-81dda4d0b520a21f1ac73b8593c0f2ea-1040×1040.jpg *One novelty item will be distributed for each eligible shoe purchased. *The number of benefits is limited. The offer will end as soon as distribution is completed. *The stock of eligible products and the number of benefits vary depending on the store. ■ BOYNEXTDOOR Profile
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-6c3a3c44d1ece50bf2c808cca8502a80-492×737.png (P)&(C) KOZ Entertainment The first boy group under KOZ
ENTERTAINMENT, a label of HYBE MUSIC GROUP. BOYNEXTDOOR means “the boys next door,” and it means that they are friendly and close to people’s hearts with their natural charm. Debuted on May 30, 2023 with the 1st single “WHO!”. In September of the same year, they released their 1st EP “WHY..”, which entered the American Billboard’s main album chart “Billboard 200” on the 112th day of their debut. They released their 2nd EP “HOW?” on April 15, 2024, and sold 531,911 copies in Korea in the first week of release (collection period from April 15th to 21st), and ranked No. 1 on the Hunt Chart’s daily album chart for two consecutive days following the first day. In Japan, they also ranked No. 1 on the Oricon weekly and total album rankings (as of April 29). On July 10, 2024, they made their long-awaited debut in Japan with their JP 1st Single “AND,” which attracted a lot of attention, winning first place on the Oricon Daily Single Ranking (as of July 10th and July 22nd) and being certified platinum by the Recording Industry Association of Japan (July). On January 6, 2025, the 1st Digital Single “IF I SAY, I LOVE YOU” was released, and it ranked first in the music category of YouTube’s popular videos, and also ranked first on Billboard Japan Hot Shot Songs (collection period: January 6-12, 2025), and on Apple Korea. Music’s daily top 100 chart for 37 days in a row (from January 9th to February 14th), and charted for two consecutive weeks on Billboard’s Global chart (excluding the US, dated February 1st), creating a sensation all over the world.Starting with the Incheon concert in South Korea last December, BOYNEXTDOOR TOUR ‘KNOCK ON is the first concert tour to be held in a total of 13 cities, including Japan. Vol.1’ was held with great success, and their encore performance, their first solo arena concert in Japan, “BOYNEXTDOOR TOUR ‘KNOCK ON Vol.1’ ENCORE IN JAPAN”, and their final performance in South Korea, “BOYNEXTDOOR TOUR ‘KNOCK ON Vol.1’ FINAL” have been decided, and they are expected to perform a wide range of activities and have great expectations as a boy group that will lead the next generation. ■Product overview ● UA950
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-dccf40589b69563e6fa4370061fee7ed-1348×557.jpg “DynaSoft UA950” is now available from the UA series, which is based on the concept of “comfortable anytime, anywhere.” Casually decorated with the New Balance logo, the layered suede and mesh upper is designed with an asymmetrical upper and sole that matches the force of walking. The moderately thick DYNASOFT midsole and anti-slip, durable outsole provide a soft and bouncy feel. A pair of shoes that combines a trendy feel and ease of walking. Price: ¥11,990 (tax included) Color: [Top] BLACK (A1), NAVY (CD1), BLACK (CA1) [Lower] WHITE (B1), LIGHT GRAY (CB1) Size: [Upper] 22.5cm~29.0cm (0.5cm increments) [Lower] 22.5cm~26.0cm (0.5cm increments) Sales stores: ABC-MART stores and official online store ABC-MART GRAND STAGE and official online store
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-f8c7eb844293cc6e98d5f435366024a9-890×290.jpg Introducing New Balance’s 2000s running shoes, “U509,” an Asia-only model that has been elevated to a sophisticated fashion item. A simple and slim design with few parts, synthetic leather and mesh create a relaxed feel. The sole uses ABZORB material with high cushioning properties, making this model not only fashionable but also
comfortable to wear. Price: ¥12,980 (tax included) Color: BLACK (A1), NAVY (CD1) Size: 22.5cm~29.0cm (0.5cm increments), 30.0cm Sales stores: ABC-MART GRAND STAGE and official online store ■What is ABC Mart Started in 1985 as Kokusai Boeki Shoji Co., Ltd., a trading company that imports and sells shoes and clothing. Our management policy since our founding has been “Universal quality at universal prices,” and in order to deliver shoes and other products directly to our customers, we have opened the shoe retail store ABC-MART.The ABC-Mart Group currently operates 1,081 stores in Japan, 316 stores in South Korea, 63 stores in Taiwan, 8 stores in the United States, and 5 stores in Vietnam. We will continue to aim to establish it as a store brand that is recognized around the world.
https://prcdn.freetls.fastly.net/release_image/74055/453/74055-453-4676a176bf5e0461afad104ff000ed26-525×460.png Company name: ABC-Mart Co., Ltd. Representative: Minoru Noguchi Address: 19th floor, Shibuya Mark City West, 1-12-1 Dogenzaka, Shibuya-ku, Tokyo Established: June 6, 1985 Business content: Retail of shoes, clothing, miscellaneous goods, etc., product planning, manufacturing and sales of shoes Phone: 0120-936-610 Support hours: 10:00-17:00 (Weekdays Monday to Thursday)