PANDORA Jewelry Japan Co., Ltd. Tyla appointed as Pandora’s new brand ambassador

【PANDORA Jewelry Japan Co., Ltd.】Tyla appointed as Pandora’s new brand ambassador ​
PANDORA Jewelry Japan Co., Ltd. Press release: April 10, 2025 Tyla appointed as Pandora’s new brand ambassador Grammy Award-winning artist Tyla unveils ‘Pandora Styled by Tyla,’ celebrating personal expression through jewelry PANDORA Jewelry Japan (Head Office: 6-3-7 Jingumae, Shibuya-ku, Tokyo, hereinafter referred to as PANDORA) is pleased to announce that Tyla, a Grammy
Award-winning artist from South Africa, has been appointed as PANDORA’s new global brand ambassador on April 8, 2025.
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-470f082cfda0422124e2844523a0a7f8-1080×1350.jpg Pandora Pandora Styled by Tyla Tyra will be performing for the first time at the Coachella festival on April 11th. A South African singer/songwriter/performer with a genre-defying sound, overwhelming performance ability, and trend-setting style, she embodies Pandora’s core values ​​of self-expression and creativity.
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-7420cc274251b20031be947c48f33005-1080×1350.jpg Pandora Pandora Styled by Tyla
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-fddc02b4510b7cef327eced2b491eadc-1080×1350.jpg Pandora Pandora Styled by Tyla This collaboration, called “Pandora Styled by Tyla,” features jewelry hand-selected by Tyla herself, with items that reflect her life, passion, and inspiration. Each piece of jewelry symbolizes a milestone or story in her life, including a cherry blossom charm inspired by the music video for her signature song “Water,” which became her global breakthrough, and a mini sharktooth charm that symbolizes her roots, music, and connection with her fans.
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-eb2c6bd6bf54029668f8ca2f716dbaa1-2362×2362.jpg Pandora Cherry Blossom Dangle Charm Cherry Blossom Dangle Charm
¥13,200：https://jp.pandora.net/ja/charms/dangle-charms/cherry-blossom-dangle-charm/790667C01.html
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https://jp.pandora.net/ja/charms/dangle-charms/pandora-me-shark-tooth-mini-dangle-charm/763373C01.html Tyla Comment “Pandora jewelry is really fun to style because you can create your own original combinations.My mother always made handmade jewelry, so it brings back a lot of nostalgia.When I see birthstone charms, I remember the beads that were always lying around the house when I was a child. When my mom didn’t have time to take care of me and my sister, she would always give us a big box of beads and we would make matching bracelets all day long.Now, me and my “Tigers” (Tyra’s fans) can enjoy matching bracelets.” Through this
collaboration, Pandora and Tyra are using her story to inspire the next generation to embrace and freely express their individuality and experiences. Tyra’s carefully selected jewelry collection is available at Pandora’s official online store. Enjoy expressing your own story through Pandora’s charms and jewelry as items that allow you to record and tell the story of life’s irreplaceable moments.
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-6a88800590c245abe172044a382f8c58-1080×1350.jpg Pandora Pandora Styled by Tyla
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-ecaee6725d14d4d4d35bd0c3abe01c24-1080×1350.jpg Pandora Pandora Styled by Tyla
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-5e183914b1b022155a598e3d671b64fd-1080×1350.jpg Pandora Pandora Styled by Tyla
https://prcdn.freetls.fastly.net/release_image/66920/42/66920-42-0da6d4bb9101b7be6f159aad371b9ac8-1080×1350.jpg Pandora Pandora Styled by Tyla Download “Pandora Styled by Tyla”
material here:https://drive.google.com/drive/folders/15GmYe0TgdAIVZZUDHMySzgwPsv-KzBzJ?usp=sharing About PANDORA Pandora is the world’s largest jewelry brand. Pandora’s hand-finished jewelry from high-quality materials offers endless possibilities for personalization, allowing people to express their individual style through their pieces. Started over 40 years ago as a small jewelry shop in Copenhagen, Denmark, today we are present in over 100 countries. Pandora is committed to sustainability leadership and uses recycled silver and gold in all of its jewelry. We also aim to halve greenhouse gas emissions across our value chain by 2030 and achieve net zero by 2040. About Tyra Tyra’s music pushes boundaries, offering innovative pop and R&B styles that reflect the soaring amapiano music of her native South Africa. Her 2023 mega-hit single “Water” propelled her to global superstardom, establishing her as the highest-ranking African female solo artist on the Billboard Hot 100 as a 2x platinum single, and winning the Grammy Award for Best African Music. Performance” was awarded. She then achieved a similar historic charting success on the Billboard 200 with the release of her eponymous debut album, TYLA. The album is filled with a variety of sounds and styles that make Tyra unique, and features guest
appearances from Tems, Becky G, and Travis Scott. In March 2024, 12 songs, including “Water”, charted strongly on the American Afrobeats chart, the song received global Diamond certification and became the first song by an African artist to reach over 1 billion streams on Spotify. The summer of 2024 was a triumphant return for Tyra, as she delivered captivating performances of her debut album on the world’s biggest stages, including the Paris Olympics and the Victoria’s Secret Fashion Show, and took home honors at the MTV VMAs, Billboard Music Awards, BET Awards, MTV Europe Music Awards and South African Music Awards. The album “TYLA” has surpassed 1 billion streams on Spotify in just three months since its release, with tracks such as “Truth Or Dare” and “Art” also receiving international gold certification and generating millions of streams. Tyra’s global influence continues to resonate with festival performances in Brazil and South Korea, as well as stellar performances in her native South Africa. Following one of the most successful debut campaigns of all time, Tyra has added new heights with the deluxe edition of her historic debut album, TYLA , released in October. The album includes the breakout hit “Push 2 Start,” which marks Tyra’s second Hottest debut as a solo artist. It entered the top 100, and its remix with legendary Grammy-winning reggae artist Sean Paul has also become a hot topic. She has been attracting attention in the fashion world, appearing on the covers of prominent media such as British Vogue, Elle, Cosmopolitan, Billboard, Dazed, and T Magazine. Recently, she made headlines for sitting in the front row of Chanel at Paris Fashion Week. In addition, the album “TYLA” has been certified multi-platinum, and the number of
certifications continues to increase. Tyra joins Epic Records in a joint venture with Johannesburg and New York-based Fax Records, and will further strengthen her international presence with style, soul and spirit under joint management by We Make Music and Africa Creative Agency. Her dream of establishing Amapiano’s global presence is becoming a reality.