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» Onward Kashiyama Co., Ltd. “J.PRESS” Blazer sales in September and October were strong, 132% compared to last year, pattern orders increased 144% compared to last year, and the rise of “1st blazer” is also driving sales

Onward Kashiyama Co., Ltd. “J.PRESS” Blazer sales in September and October were strong, 132% compared to last year, pattern orders increased 144% compared to last year, and the rise of “1st blazer” is also driving sales

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[Onward Kashiyama Co., Ltd.] “J.PRESS” Blazer sales in September and October were 132% compared to last year, strong pattern orders were 144% compared to last year, and the rise of “1st blazer” was also driving sales ​
Onward Kashiyama Co., Ltd. Press release: November 29, 2024 “J.PRESS” Blazer sales in September and October were 132% compared to last year, strong pattern orders 144% compared to last year, and the rise of “1st blazer” is also driving sales The brand “J.PRESS” developed by Onward Kashiyama Co., Ltd. (Headquarters: Chuo-ku, Tokyo, President: Michinobu Yasumoto) will be selling its representative item “J.PRESS” from September to October 2024. We are pleased to report that sales of “Blazer” were strong at 132% compared to 2023. Additionally, blazer pattern orders have increased by 144% compared to last year, and the number of visitors to the brand site has increased by 4 times.
https://prcdn.freetls.fastly.net/release_image/32937/135/32937-135-24c6c4bf2c87259a844684f9963f6a67-3900×1548.png ■1st blazer drives sales! Popularity is expanding among new customers in their 30s and 40s Based on the concept of “Anytime, Anywhere, Anyone”, we have developed a wide range of 6 sizes so that more people can pick up blazers as the “first wear” for those who are interested in blazers. The “1st Blazer”, which was introduced in September with a price reduction of more than 10,000 yen, has been supported by many customers in the two months since its release. In addition, new customers are mainly in their 30s and 40s, who are younger than regular customers. ■Due to increasing demand for customization and expansion of customization content, pattern order sales grew by 144% compared to last year Due in part to the increasing demand for customization in recent years, blazer pattern orders at J.PRESS, where you can customize the fabric and buttons to create a piece that suits your body type, are also trending strongly, up 44% compared to last year. Compared to last year, we have added 30 types of fabrics, 10 types of buttons, and 15 types of linings, and the quick delivery time of one week at the earliest is another factor that has been well received by customers. ■ The number of site visits after the brand site renewal has quadrupled compared to the previous year! “J.PRESS” carried out a renewal of its brand site in July. By expanding the content and strengthening links with SNS, the number of site visitors has increased approximately four times compared to last year. J.PRESS will continue to provide blazers that satisfy our customers and are easy to match with both business and casual styling. ■“J.PRESS” 1st blazer overview Product name: 1st blazer Price: ¥49,500 (tax included) Material: 30% wool, 70% polyester Size: 32, 34, 36, 38, 40, 42 Color options: Navy Product page:
https://crosset.onward.co.jp/items/BZOVCW0888 Special feature page: Why blazers are chosen by everyone, anytime, anywhere.
https://www.jpress.jp/pages/24aw-blazer-masterpiece-0905
https://prcdn.freetls.fastly.net/release_image/32937/135/32937-135-06438fbc1a8d70af53499e5a30313aed-3900×3900.jpg Lightness and stretchability
https://prcdn.freetls.fastly.net/release_image/32937/135/32937-135-df67753a248519ff318c13c3902a7c1e-2699×2700.jpg Adopts three step buttons and American Waterbury original gold button
https://prcdn.freetls.fastly.net/release_image/32937/135/32937-135-9327fa1d070f593954ec81ed20fa5404-3900×3899.jpg Roomy box silhouette and natural shoulders ■ Blazer pattern order You can adjust the length and sleeve length, and choose the lining and buttons. You can get clothes that fit your body better than ready-made items. We offer a variety of options that will suit any body type, allowing you to create an outfit that takes advantage of your particular preferences. Please feel free to contact us.
https://prcdn.freetls.fastly.net/release_image/32937/135/32937-135-8dad84302b0a53b87efa6cbad84b5a0d-1045×1567.jpg [Price] 55,000 yen ~ (tax included) [Item] Blazer (single/double) [Size] 24 sizes [Correction] Corrections can be made in various areas such as sleeve length, length, waist, etc. [Option] 30 types of fabrics (imported, domestic Bishu original materials, standard materials, etc.) 10 types of buttons (USA Waterbury original metal buttons, genuine water buffalo buttons, etc.) 15 types of linings (Aaron Chan collaboration, USA flag, regimental, bulldog, liberty, etc.) [Delivery time] From one week at the earliest *Subject to change depending on the season. Please check with our staff. ◇Other patterns for jackets and bottoms can be ordered, please check with the staff for details. ■About “J.PRESS”
https://prcdn.freetls.fastly.net/release_image/32937/135/32937-135-89553b8a834240c2bd72449541f7eea8-543×508.png J.PRESS was born in New Haven, USA in 1902 and is proud of its traditional craftsmanship backed by its history. The craftsmanship of founder Jacoby Press has been highly praised for his pursuit of silhouettes that anyone can wear comfortably. This spirit has been passed down unchanged even today. “J.PRESS” continues to create value that goes beyond mere trends of the times and continues to propose high-quality and dignified lifestyles. https://www.jpress.jp/ https://www.instagram.com/jpress_jp/ 〈FACEBOOK〉
https://www.facebook.com/p/Jpress-Japan-100064106380425/

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