“Distinguishing art” boldly and vividly colors Wpc.’s vinyl umbrellas Vinyl umbrellas designed with 5 types of art drawn by Heralbony’s contract artists are now on sale

“Distinguishing art” boldly and vividly colors Wpc.’s vinyl umbrellas. Vinyl umbrellas designed with 5 types of art drawn by artists contracted to Heralbony are now on sale ​
World Party Co., Ltd. Press release: April 10, 2025 “Distinguishing art” boldly and vividly colors Wpc.’s vinyl umbrellas Vinyl umbrellas designed with 5 types of art drawn by Heralbony’s contract artists are now on sale –Wpc. official online shop, directly managed stores and loft pre-sale from Thursday, April 10, 2025– The umbrella brand “Wpc.” developed by World Party Co., Ltd. (Headquarters: Sumiyoshi-ku, Osaka City, President: Tomoo Tomita) is a collaboration product with Heralbony Co., Ltd., which aims to change the image of disabilities and create a new culture based on welfare. Five types of vinyl umbrellas (long umbrellas and folding umbrellas) whose designs are based on art drawn by contract artists will be on sale from April 10th (Thursday) at Wpc.’s official online shop, directly managed stores, and household goods specialty store Loft (100 stores), ahead of the general release on August 1st, 2025 (Friday).
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-4baf7f0bb7b9e067d9dd158aedc350d2-1400×800.jpg “Unique art” drawn by four contract artists on Wpc.’s vinyl umbrella The collaboration theme between Wpc. and Heralbony is “Fall, Fall, Me.” Five types of art drawn by Heralbony’s contracted artists are boldly and vividly colored using vinyl umbrellas as canvases. With the mission of “Release your uniqueness,” Heralbony is developing a business that concludes art license agreements with domestic and foreign artists, mainly those with intellectual disabilities, and delivers the “distinguished art” created by these artists to society in various forms. This collaboration was made possible because Heralbony, which continues to change the image of disabilities through the power of welfare and art, and Wpc., which proposes umbrellas as fashion items that express one’s individuality, resonate with each other to help you spend a gloomy rainy day with peace of mind.
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-84324fd48ccee11caf6eba9567f869cc-1400×755.jpg Fall, fall, me Even on rainy days Even on days when the sun shines down Painted by the artist with an unwavering brush If you hold up an art piece, My steps are light and my heart bounces. As you want to go Live as you want. Fre! Fre! I. Five types of vinyl umbrella designs are used: “Apple Bouquet” and “Tatty Rose” by Yufu Mitani, who is a contract artist with Heralbony, “Maple Chokichoki” by Kaede Wajima, “Nano Hana” by Masahiro Fukui, and “Morning Glory” by Yukihiro Kuniho. The colors of the umbrella’s handle and piping were selected by Wpc.’s designers to match the “art that stands out.” In addition, Heralbony has built a cycle of paying fair royalties to artists with disabilities, and the current art usage fee is also paid to the artists who create the artwork as compensation. However, the current average wage at “Type B employment support” welfare facilities, which are used by people with severe disabilities who find it difficult to find employment in general companies, is 23,053 yen* per month. We hope that this initiative will help Heralbony’s efforts to change the image of disabilities by achieving sustainable monetization. Prior to the general release of this vinyl umbrella on August 1, 2025 (Friday), it has been decided that it will go on sale from April 10 (Thursday) at Wpc.’s official online shop, directly managed stores, and Loft, a household goods specialty store nationwide that supports Wpc. and Heralbony’s idea. Parasols are also scheduled to be released in May, so please look forward to it. Fre! Fre! A lot of powerful art that supports and inspires you. Unfold your favorite umbrella, go where you want to go, and live the way you want to live. Wpc. will support you as you take a new step. *For continued employment support type B Source: Ministry of Health, Labor and Welfare Status of employment support measures for persons with disabilities (FY2020) About this collaboration Wpc. I first became interested in the works of Heralbony’s contract artists, and was overwhelmed by their use of color and detailed expressiveness. Regardless of the fact that it was drawn by a person with a
disability, I found it to be a very attractive work, and I felt that if I designed an umbrella with this art, I would be able to create a wonderful umbrella that would lift the gloomy feeling of a rainy day. In addition, as I came across Heralbony’s corporate philosophy, I sympathized with the attitude that “people with disabilities are not objects of support, but business partners.” I am convinced that being able to create things together as a business, and providing a place where people can work as equals by eliminating the barriers between “healthy and disabled people” will be a great and meaningful initiative for Wpc. Through this collaboration, we hope to help expand the opportunities for people with disabilities to play an active role as equals, to have a positive impact on many people, and to create a wonderful world where each individual’s individuality can shine. We hope you enjoy your rainy days with Wpc.’s umbrellas. Heral Bonnie Through this collaboration, I once again realized that the works of contracted artists are not only beautiful, but also have the power to brighten your heart the moment you hold them in your hands. We hope that the items, which are colored with works drawn with a clear brush, will serve as an “opportunity” to face your daily mood and choices, whether it’s a sunny or rainy day. Choose what you like based on your own sensibilities. This act goes beyond mere consumption and leads to a positive expression of intention. We hope that you will enjoy encountering these new values ​​through this product. Loft (pre-sale store) From fall 2021, LOFT will launch the “LOFT GREEN PROJECT”, which brings happiness to life and the earth through the power of miscellaneous goods. Under the slogan “”, we propose activities that lead to a well-being life through miscellaneous goods. In preparation for the new school year and the new school year, Wpc.’s lineup of umbrellas is both trendy and practical, suitable for the start of a new life in which everyday items such as shoes, bags, and umbrellas are introduced.In addition to the powerful Heral Bonnie art collaboration, umbrellas that allow you to enjoy the charm of unique art will be released in advance at lofts nationwide.
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-036bf51e59adb7f2d2566f5449d58145-3000×1200.jpg Product introduction
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-be5ec1ab69d14ab66a76ffc5bff16828-1400×900.jpg Wpc.｜HERALBONY Art Umbrella Apple Bouquet (3,740 yen including tax) Material: Polyurethane Outer rib: 61cm Opening/closing: Jump umbrella Wpc.｜HERALBONY Art Umbrella Mini Apple Bouquet (4,070 yen including tax) Material: Polyurethane Outer rib: 49cm
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-3c99027b34bc2ad185b2e9f5d374e2df-1400×900.jpg Wpc.｜HERALBONY Art Umbrella Maple Chokichoki (3,740 yen including tax) Material: Polyurethane Rib: 61cm Opening/closing: Jump umbrella Wpc.｜HERALBONY Art Umbrella mini Maple Chokichoki (4,070 yen including tax) Material: Polyurethane Outer rib: 49cm
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-460f5271bcf6e4622ecb85fa7ffb66f9-1400×900.jpg Wpc.｜HERALBONY Art Umbrella Nanohana (3,740 yen including tax) Material: Polyurethane Rib: 61cm Opening/closing: Jump umbrella Wpc.｜HERALBONY Art Umbrella mini Nanohana (4,070 yen including tax) Material: Polyurethane Rib: 49cm
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-ba8962a4257cc760b1967b84e0ef1cb0-1400×900.jpg Wpc. | HERALBONY Art Umbrella Talking Rose (3,740 yen including tax) Material: Polyurethane Rib: 61cm Opening/closing: Jump umbrella Wpc.｜HERALBONY Art Umbrella mini Talking Rose (4,070 yen including tax) Material: Polyurethane Outer rib: 49cm
https://prcdn.freetls.fastly.net/release_image/58622/304/58622-304-9404e16f13c8fe6f34a473d1e6db85e5-1400×900.jpg Wpc.｜HERALBONY Art Umbrella Morning Glory (3,740 yen including tax) Material: Polyurethane Rib: 61cm Opening/closing: Jump umbrella Wpc.｜HERALBONY Art Umbrella mini Morning Glory (4,070 yen including tax) Material: Polyurethane Rib: 49cm What is Heralbony Co., Ltd. With the mission of “Unleash your uniqueness,” we are a creative company that aims to create a new culture based on changing the image of disabilities and welfare. We have built a sustainable business model by managing over 2,000 artworks by artists with disabilities as IP licenses and paying them fair royalties. In addition to operating our own brand “HERALBONY,” we also plan and produce through co-creation and creativity with companies, provide employee training programs, and host the international art award “HERALBONY Art Prize.” We are developing a multifaceted business centering on art. “HERALBONY EUROPE” will be established in Paris, France as our first overseas subsidiary in September 2024. ▼Corporate site About sales ▼Wpc. Official Online Shop *Sales start at 10:00 on Thursday, April 10, 2025 ・Wpc. ONLINE STORE Long umbrella / Folding umbrella ▼ Directly managed store *Sales start on Thursday, April 10, 2025 ・Wpc. Shinsaibashi Parco store 542-0085 Shinsaibashi Parco 5th floor, 1-8-3
Shinsaibashisuji, Chuo-ku, Osaka Directly connected to the south ticket gate of Shinsaibashi Station on the Osaka Metro Midosuji Line ・Wpc. LUCUA 1100 store 530-8558 7F Lucuaire, 3-1-3 Umeda, Kita-ku, Osaka Directly connected to JR Osaka Station ・Wpc. Echika fit Ginza store 4-1-2 Ginza, Chuo-ku, Tokyo 104-0061 Tokyo Metro Marunouchi Line Ginza Station, right outside C4 Exit ▼Lofts nationwide (100 stores) *Sales start on Thursday, April 10, 2025 *The handling and stock status of each product differs depending on the store. ▼Heralbony Online Storea *Sales start on Friday, May 9, 2025 ▼HERALBONY LABORATORY GINZA *Sales start on Friday, May 9, 2025 1F Gintomi Building, 2-5-16 Ginza, Chuo-ku, Tokyo 104-0061 ▼HERALBONY ISAI PARK *Sales start on Friday, May 9, 2025 020-8655 1-10-1 Saien, Morioka City, Iwate Prefecture Parc Avenue Kawatoku 1st floor Official SNS ・Wpc. – X ・Wpc. – Instagram ・Wpc. – TikTok ・Wpc. FLAG SHIP SHOP – X ・Wpc. Shinsaibashi Parco Store – Instagram ・Wpc. LUCUA 1100 store – Instagram ・Wpc. Echika fit Ginza store – Instagram World Party Co., Ltd. Head office location: 1-2-9 Abiko, Sumiyoshi-ku, Osaka 558-0014 Phone number: 06-6693-2065 Representative Director and President: Tomio Tomita Established: September 1985 Business details: Planning, manufacturing, and wholesale sales of rain goods Available brands: Wpc. / W by Wpc. / Wpc. IZA / SiNCA by Wpc. / ONDOO by Wpc. / Wpc. Patterns / UVO / go-koh / KiU / VEER / L.o.F. design / GUERRILLA by KiU