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» Adastria Co., Ltd. “Effective for adult concerns” Elura debuts the brand’s first dress line. Holiday clothes for adults proposed by stylist Makoto Fukuda will be released on Friday, November 29, 2024.

Adastria Co., Ltd. “Effective for adult concerns” Elura debuts the brand’s first dress line. Holiday clothes for adults proposed by stylist Makoto Fukuda will be released on Friday, November 29, 2024.

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[Adastria Co., Ltd.] “Effective for adult concerns” Elura debuts the brand’s first dress line. Holiday clothes for adults proposed by stylist Makoto Fukuda will be released on Friday, November 29, 2024 ​
Adastria Co., Ltd. Press release: November 29, 2024 “Effective for adult concerns” Elura debuts the brand’s first dress line. Holiday clothes for adults proposed by stylist Makoto Fukuda will be released on Friday, November 29, 2024. WEB-only collaboration items with accessory brand “EMMN” to match holiday clothes are also available
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-59fe53a80541173aad77ee6c10064032-1885×1061.png Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, CEO: Osamu Kimura) has the mission of “Play fashion!” and aims to be a “good community co-creation company.” Elura, a brand with the concept of “effective for troubles,” has released 2024 Winter in collaboration with Makoto Fukuda, a stylist popular among adult women. It will be available at all Elura stores and the official web store and ST from Friday, November 29, 2024. Since its debut as a brand in 2019, Elura has provided items that address various concerns faced by adult women. When you visit Elura’s stores or website, we aim to ensure that you will find answers to all of the fashion concerns of adult women. This time, for the second time this year following August, we have collaborated with popular stylist Makoto Fukuda, and the theme is “Adult Holiday Clothes.” Based on black, we have created 11 items that are full of the holiday mood that adult women will want to wear on special occasions such as parties during the holiday season. In addition, collaboration accessories (WEB exclusive products) and bags will be released at the same time with the accessory brand “EMMN”, which was directed by Fukuda and launched with two assistants, Eri Ota and Yare Tanaka. We have a selection of bespoke holiday items that will make your special day even more gorgeous. ■Sales overview Release date: Friday, November 29, 2024 Special page:
https://www.dot-st.com/elura/cp/fukudamakoto2024_2 Available stores: Official web store and ST (and Esty), all Elura stores ■About the collaboration item lineup ●Dress temple over ¥6,600 (tax included) Color: Black Latte / Size: FREE ●Dress satin pants ¥11,000 (tax included) Color: Black/Latte/Size: FREE/Short height FREE The satin material has just the right amount of shine and will elevate your dress style. This set will look modern just by wearing it, and is sure to come in handy during the holiday season. The pullover has a well-thought boat neck design that makes your neck look beautiful. The pants are made with plenty of fabric and sway dramatically as you move, creating an extraordinary feel.
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-45e5543ef58c5a9fe027f9799c2df43b-1882×921.png ●Dress fur knit pullover ¥8,800 (tax included) Color:
Charcoal/Beige/Size: FREE ●Dress fur knit cardigan ¥11,000 (tax included) Color: Charcoal/Beige/Size: FREE The long bristles give it both a gorgeous look and a high quality feel. The fluffy material is perfect for the winter mood and is extremely comfortable to wear. The pullover has a 2-way design that allows you to enjoy the neck design on the front and back. The cardigan can be worn alone with pearl buttons or as an ensemble with a pullover. The attractive point is that you can enjoy holiday styling according to your mood.
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-0deca3fcc0b006f95b13e1399dc98da7-1871×921.png ●Dress double cross dress ¥14,300 (tax included) Color: Black/Size: M/L/Short height FREE A one-piece dress suitable for adults. The cocoon silhouette that beautifully shows off the lines of your body, the deep black color, and the loose material make this item stand out for adult women. The three-dimensional silhouette will make you look slimmer regardless of your body type. Furthermore, the gathered design around the collar makes your neck and shoulders look neat, so you can expect your upper body to look more delicate.
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-ef34ccfc551d854a0ee010463b0d8b31-1875×921.png ●Dress jacquard skirt ¥12,100 (tax included) Color: Black/Size: FREE/Short height FREE Made of jacquard material that exudes the elegance of an adult woman while also giving off a casual sense of playfulness. It has an exquisite silhouette that is simple but not too wide.
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-736cf6169329fc7fba141860458c9486-1880×921.png ●Dress gown coat ¥25,300 (tax included) Color: Black/Greige/Size: M/L Outerwear tends to be a problem for winter occasions. We have created the ideal occasion outerwear that is warm, glamorous, and perfectly balanced with a dress-up style. A sophisticated silhouette that creates a dramatic style just by putting it on. This is the best dress coat for this winter, as you can wear it with a belt or remove the collar for a completely different look.
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-1a475b753c90e7111dcaa20b3c636a32-1876×921.png ■About EMMN collaboration item lineup ​ ● black necklace ¥8,250 (tax included) Color: Black *WEB limited product ●〈EMMN custom order〉Long silver necklace ¥10,450 (tax included) Color: Silver *WEB limited product ●〈EMMN custom made〉Black earrings ¥4,950 (tax included) Color: Black *WEB limited product ●〈EMMN custom made〉2WAY silver earrings ¥7,150 (tax included) Color: Silver *WEB limited product ●Velore drawstring bag ¥4,950 (tax included) Color: Black, Gray, Mustard Introducing collaboration accessories with the accessory brand “EMMN”, of which Mr. Fukuda is the director. This is a collaboration item with a completely original Elura design, and it is a lineup that goes perfectly with this dress line. Based on EMMN’s iconic ball chain design, the drawstring bags come in Silver Series and Black Series, and are made from shiny crushed velor fabric, and can be arranged by docking with EMMN’s most popular smartphone strap. Yes, it is possible (smartphone straps are sold only at EMMN).
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-4a640fe60de17c21fc7198da9404cbd9-1879×921.png ■About web content You can view the product’s appeal in detail on the special website. URL:
https://www.dot-st.com/elura/cp/fukudamakoto2024_2 ■About stylist Makoto Fukuda After graduating from Bunka Fashion College in 1998, she worked at an apparel company and then studied under stylist Miyuki Mori. Became independent in 2003. She studied abroad in France in 2009 while working as a stylist for advertisements, commercials, catalogs, and talent, mainly for women’s magazines. After returning to Japan, she continues to work as a stylist and travels between Paris and Tokyo. This is the third collaboration with Elura, following in February 2021 and August 2024. @makoto087 (
https://www.instagram.com/makoto087 ) ■About the accessory brand EMMN
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-e88835e2d4b3dc2ed54c79dcdf0f976f-1125×542.png A handmade accessory brand founded by Makoto Fukuda, her assistant Eri Ota, and her assistant Yare Tanaka. Mr. Fukuda is in charge of brand direction, Mr. Ota, who has experience as a jewelry coordinator, produces the designs, and Mr. Tanaka is in charge of the brand site and photography. We have a lineup of accessories that will take the basic styling of adult women to the next level, such as smartphone straps with the iconic ball design, earrings, and pearl accessories. This time, we designed accessories from scratch to match the collaboration items with Elura. Furthermore, the velor drawstring bag can be enjoyed by attaching EMMN’s popular smartphone strap “EMMN Strap”. @ emmn.official ( https://www.instagram.com/emmn.official/ ) https://senses-store.com/ ■About Elura
https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-992ec3629aebe18f8538946a36fc5df1-1637×563.jpg Elura is a product for grown-up women that, like cosmetics, is created with the concept of “so that I can love myself. No matter how old I am, I can be myself and be a woman.” It is a brand for The brand name comes from the backward reading of “A Rule”. The name was chosen to convey the meaning, “It’s not a rule. It’s my rule. No matter how old you are, be yourself and be a woman.” We have a total of 22
independent stores (including special event stores). The target audience is adult women, mainly in their 40s and 50s.
https://www.dot-st.com/elura/ @elura_official (
https://www.instagram.com/elura_official/ ) “Elura magazine” https://www.youtube.com/@Elura_official @elura_official (
https://twitter.com/elura_official ) ■About Adastria Co., Ltd. Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2422/1304-2422-0f9fc9d52268a87dae5504ccb189b729-1174×289.jpg Adastria Co., Ltd. (President and CEO: Osamu Kimura) is a casual fashion specialty store chain with approximately 1,500 stores in Japan and overseas, carrying over 30 group brands such as Global Work, Nicoando, and Lawry’s Farm. Celebrating our 70th anniversary in 2023, we will create an open community where people and information can exchange and create new value with the mission of “Play fashion!” that will make everyone’s life exciting through fashion. We aim to become a “creative company”. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/

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