[Daiichi Co., Ltd.] Planning a new uniform for “Nescafe” Styling that matches the concept “coffee farm” and creating original patterned scarves using upcycled fabric
Daiichi Co., Ltd. Press release: April 10, 2025 [Daiichi Co., Ltd.] Planning a new uniform for “Nescafé” – Styling that matches the concept “coffee farm” and creating original patterned scarves using upcycled fabrics Daiichi Co., Ltd. (head office: Yokohama, CEO: Kozue Hanamoto), which plans, manufactures, and sells corporate uniforms, planned and produced uniforms for Nestlé Japan Co., Ltd.’s Nescafé Sannomiya. When Nescafe Sannomiya was renovated, we proposed a style of shirt denim apron scarf that was inspired by the theme of the cafe, “coffee farms,” and it was adopted.
https://prcdn.freetls.fastly.net/release_image/101469/17/101469-17-4f46b2f692681a1deff5639c014590d3-2284×2700.jpg The shirts are made from the Onibegie(R) series, which is dyed using ingredients extracted from onion skins that are scheduled to be discarded. Paired with a denim apron with stitching, the style is inspired by people working on a “coffee farm.” The scarf was made by printing on fabric using TSUMUGI, a paper yarn made from upcycled paper resources and unused thinned wood. Both designs are original designs with an exotic feel inspired by coffee and farms. It has a 2-way design that can be tied around the chest or wrapped around the head.
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https://prcdn.freetls.fastly.net/release_image/101469/17/101469-17-0fb4a05825bd1f0514f522a679fe3f23-2025×2700.jpg ■ Upcycled uniforms spun using Made in Japan technology to provide new value and comfort Daiichi Co., Ltd. has been manufacturing and selling corporate uniforms for over 70 years with the mission of “creating a bright future for people and society through uniforms.”Recently, we have been developing environmentally friendly uniforms, collecting and recycling unnecessary uniforms, and resource circulation initiatives such as remanufacturing. In April 2023, we joined Upcycle, a general incorporated association, and supported the project “TSUMUGI”, which produces paper yarn from used paper resources such as “Nescafe” and “KitKat”, as well as unused thinned wood in Kobe City, in
cooperation with companies and organizations such as Nestlé Japan and the city of Kobe. Since last year, “Nescafe Harajuku” has been using uniforms made of “TSUMUGI” fabric, and now “Nescafe Sannomiya” has also adopted uniforms using “TSUMUGI” fabric, and “Nescafe Harajuku” has decided to use the same uniform as “Nescafe
Sannomiya.” As a member of Upcycle, a general incorporated
association, Daiichi Co., Ltd. will continue to protect and nurture the natural environment in our daily lives and continue to create products that resonate with everyone towards a sustainable society.
https://prcdn.freetls.fastly.net/release_image/101469/17/101469-17-e60f00cfff6e41951b18f60fef4dbf10-3672×2251.jpg “Nescafe Sannomiya” An extraordinary space that combines a cafe and a farm ■Process of new uniform production When we received a request to propose a new uniform, we first conducted interviews regarding the concept, design, and functionality. We incorporated keywords that came up during this process, such as “coffee farm,” “exotic,” and “relaxed,” and proposed a styling that takes into account ease of movement and durability as a uniform. Taking cues from the concept, the scarf has an original design that incorporates motifs of coffee beans and flowers. From there, we actually made samples, tried them on, and went through washing tests before they were finally
commercialized. ■Worn store
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https://prcdn.freetls.fastly.net/release_image/101469/17/101469-17-2846a3474a485d7a2939efdc6516a705-1920×1080.jpg ■About Upcycle General Incorporated Association Upcycle, a general incorporated association, is a corporate collaboration platform consisting of 46 companies and organizations (*) including Nisshinbo Group’s Nissintoa Iwao Co., Ltd., Nestlé Japan Co., Ltd., and Daiichi Co., Ltd. *As of March 2025 ●Establishment date: February 7, 2023 ●Location: 3-chome Honmachi, Chuo-ku, Osaka ●Representative Director: Hiroshi Morihara (Nisshintoa Iwao Co., Ltd., Textiles Division, Textiles Division) ●Director: Mirai Kano (Executive Officer, General Manager of Corporate Affairs, Nestlé Japan Co., Ltd.) ●Vice Director: Toshitomo Ueda (Director of Kansai Toppan Idea Center, TOPPAN Co., Ltd.) ●Vice Director: Manabu Kaiho (Representative Director, CNC Corporation) ●Secretary Director: Kazuatsu Takii (ReNewStyle Co., Ltd.) ●Homepage: https://upcycle.or.jp
https://prcdn.freetls.fastly.net/release_image/101469/17/101469-17-66bb86e7af376eccfb001a4edf476587-1360×474.png ■About the project “TSUMUGI” The project “TSUMUGI” is an initiative to utilize used paper resources and unused thinned wood as materials and reborn them into a material called “paper thread” through upcycling technology. It is characterized by the softness, lightness, and moisture absorption and desorption properties that only natural fibers can provide, so you can feel the gentle touch as if you were in nature. With sturdy stitching, it is packed with techniques unique to Made in Japan so that everyone can use it for a long time. The name “TSUMUGI” embodies our desire for people to pick it up as a symbol that connects us with the earth, society, and local communities.
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