Lacoste grand opening of new flagship store on Fifth Avenue, New York

Lacoste grand opening of new flagship store on Fifth Avenue, New York ​
Lacoste Japan Co., Ltd. Press release: April 11, 2025 Lacoste grand opening of new flagship store on Fifth Avenue, New York A space of over 1,000 square meters where you can experience the brand’s worldview and history
https://prcdn.freetls.fastly.net/release_image/7377/202/7377-202-a3f46993a936c719cf356ff2ac8ba355-1980×1321.jpg On April 10, 2025, French premium fashion and sports brand LACOSTE opened its new flagship store on New York’s iconic shopping street, Fifth Avenue. Spanning more than 1,000 square meters, the space represents the brand’s further expansion into the American market, and was created to celebrate Lacoste’s long-standing ties to the country and its rich history.
https://prcdn.freetls.fastly.net/release_image/7377/202/7377-202-10910e87bbb73fcdb805d00daa7a4331-2046×1365.jpg ■ Immersive store experience to experience the world of Lacoste This new flagship store will be a place that embodies the “savoir-faire” that Lacoste has cultivated in the American market. Discover the entire Lacoste collection in a bold design space that combines iconic codes of fashion and sport. On the first floor, in addition to the 2025 Spring/Summer Runway Collection and the women’s line, we have a capsule collection exclusive to this store. On the second floor, there is a “space reconstructed with a tennis court motif” that stretches from the floor to the ceiling. will be the center of the production, and other collections will be on display, inviting visitors to the world of Lacoste. The shoe collection is featured on a special central display, while underwear is featured on a dedicated wall. The brand’s iconic polo shirt, created by founder René Lacoste, is available on the polo wall and display tables in a wide variety of colors, materials, and silhouettes. In addition, in the sports performance area, you can see special collections from brand ambassadors such as Novak Djokovic and Daniil Medvedev. ■ Lacoste CEO Comment from Thierry Guibert: “We are very proud to open this New York flagship store. Lacoste has great potential in the American market and this iconic Fifth Avenue location is ideal for allowing new customers to experience the brand. With a strong desire to double the size of our business in the United States, this flagship store opening is part of our continued market expansion efforts and provides us with the opportunity to present the entire Lacoste collection in one of the best locations in the United States and around the world.” ■Run Run Bag: Celebrating Lacoste’s brand code In March 2024, Lacoste set up a runway on the clay court of Roland Garros and announced a collection that combines sport and elegance. For this special occasion, creative director Pelagia Kolotros designed a leather bag that incorporates the brand’s signature pleats. This bag is named after Suzanne Lenglen (also known as “La Divine”), a legendary player who revolutionized women’s tennis attire.
https://prcdn.freetls.fastly.net/release_image/7377/202/7377-202-dd6455380d34a94db012acde989dddaf-1756×1171.jpg ■ Space design that embodies the brand’s aesthetics This flagship store has a minimalist and sophisticated space design that maximizes the appeal of each collection while providing a warm and comfortable store experience. The different textures of materials such as concrete, metal, and wood are skillfully fused to express Lacoste’s DNA, which combines tradition and innovation. Wood details are reminiscent of tennis skirt pleats and racquets, while metal accents highlight the brand’s technical side. One of the features is the large window that brings in natural light. New York light streams into the store, highlighting the colors of the collection and evoking Lacoste’s sunny spirit. ■ A space where you can feel the historical ties with the United States This flagship store also focuses on the deep ties between founder René Lacoste and the United States. It was in the United States that he achieved many of his great accomplishments, marking important historical moments such as winning the Davis Cup in Philadelphia in 1927 and coining the nickname “Crocodile” during a game in Boston in 1923. The store features a giant crocodile sculpture over 7 meters long and over 90 historic tennis rackets designed and patented by Rene, allowing you to experience the brand’s over 90 years of innovation and technological prowess. The exterior is a bright green mirror facade. It is an iconic building that reflects the energy of New York while blending American spirit and Lacoste style. Image
URL: https://prcdn.freetls.fastly.net/release_image/7377/202/7377-202-8104e5f8d2d883c95383ac94a5cf235b-2841×2130.jpg ■ Store Information Lacoste New York Flagship Store Location: 575 Fifth Avenue, New York, NY Business Hours: Daily 10am to 8pm