Birth of new apparel brand “Idelia”

Birth of new apparel brand “Idelia”
​ BIRRY Co., Ltd. Press release: April 12, 2025 Birth of new apparel brand “Idelia” A new brand created by producer Rin Miyauchi is born! Furthermore, a pre-sale event will be held in Shinjuku and a POPUP event will be held at Laforet Harajuku!
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-0c9551e76e5658247e6f052cb6cca889-3900×2600.jpg A multi-talented talentRin Miyauchi will launch a new apparel brand “Idelia”, which she produces. The concept is “Standing up a little for your ideals”. We value silhouettes and details that gently accompany everyday life, yet give a sense of something extraordinary. This is a brand aimed at all those people who, even though they have positive desires and conflicts, are trying to reach their ideal self, which is one step ahead of them.
[2025SS product lineup] This season, we will be introducing
sophisticated items that are both trendy and everyday. Tops Image
URL: https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-0f92196a5181223d3810a0d37b9e40bc-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-5a1b1010e3f165a0526e902a55d84cd8-1459×2189.jpg Logo T-shirt ¥7,700 (tax in) Color: White / Black｜Size: Free, Men
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-3ebc57ae0a47ae88ad5ca90dd9311ba6-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-75f0f80c01e28cabeadead637dfd54cd-1459×2189.jpg Ribbed Knit One-piece ¥19,800 (tax in) Color: Black / Gray｜Size: S, M, L
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-261c31a9c1f472fc578739d09a14341d-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-e48e3743d4ae30af1ea0f089c06549e8-1459×2189.jpg 4-Way Check Shirt ¥12,100 (tax in) Color: Black / Red｜Size: S, M, L
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-40d8c686bbcfec7e134497ea3d0b6174-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-f63d90df935c64f1ab0e50ba5faa1e23-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-ae646417fd07d59ccba2efba2413c9a1-1459×2189.jpg Double Ribbon Mini Cutsew ¥12,100 (tax in) Color: Black / White / Gray｜Size: S, M, L
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-94aa2fcc5f00cb5fe07202488458bd58-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-48254f2e6928a42ba188d4177834b11c-1459×2189.jpg Choker Tunic￥13,200 (tax in) Color: Beige / Gray｜Size: S, M, L Skirts
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-646f7ef3463d8ffbc4cb3e1f148dcc4a-1459×2189.jpg Mini Skirt ¥15,400 (tax in) Color: Black｜Size: M, L
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-68bfc2e568292fa0cb3c3610d07aa57d-1459×2189.jpg
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-f9e290e69193df037372d08b4f6d35f6-1459×2189.jpg Long Skirt ¥17,600 (tax in) Color: Black × Beige / White × Beige｜Size: M, L ​Accessories
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-7544e7a70d5f6644decf1692b12d3711-2189×1459.jpg Necklace ¥15,400 (tax in) Color: Silver｜Size: Free Ring￥14,300 (tax in) Color: Silver｜Size: SS, S, M, L, XL
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-0d98d7de2f683e8f58579a6c829f7da2-1459×2189.jpg Ear Cuff ￥9,900 (tax in) Color: Silver｜Size: Free Product styling and lookbooks will be released on the official Instagram. model: Minami Itohara
[POPUP STORE event overview]
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-1aab463dec32a8dd7915bfec79c083be-2160×2700.jpg The brand’s first POPUP STORE will be open for a limited time at Laforet Harajuku! Date: May 20, 2025 (Monday) – May 27, 2025 (Tuesday) Business hours: 11:00 – 20:00 Location: Laforet Harajuku 2F (1-11-6 Jingumae, Shibuya-ku, Tokyo 150-0001)
[Pre-sale event will also be held] Prior to POPUP, a pre-sale event will be held in Shinjuku, Tokyo! This is a valuable opportunity to purchase the product before it goes on sale, and in addition, those who purchase the product will receive a limited quantity novelty gift. On the day of the event, there will also be Hand-delivery sales by Rin Miyauchi herself. *Details of the pre-sale event will be announced on the official SNS from time to time
[Message from producer Rin Miyauchi]
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-08ccc6be120b7a0b027bc51cadfa55ba-2736×1824.jpg “Idelia is a brand created with the idea of ​​“stretching towards one’s ideals.” This brand, which is filled with my experience as an idol, the reality I have felt in the industry, and my own dreams, is a brand that can gently push someone’s back. I would be happy if I could be here. I carefully launched it over the course of about a year, putting my own particular preferences into all the materials and designs. I want to deliver an irreplaceable piece of clothing that brings confidence to everyone who continues to pursue their dreams.” Rin Miyauchi has been active as “Maneki Kecak” for eight years, focusing on nurturing new talent and creating a space for expression. With many dreams in mind, including fashion, beauty, food, and overseas expansion, she says, “I want to deliver something of value to those who support me and to those who are working hard despite the same worries.” This brand is also her first step towards turning her ideals into reality. To all those who strive for their ideals. A place where you can meet your “slightly future self”. Please take this opportunity to experience the world of Idelia.
[About Idelia]
https://prcdn.freetls.fastly.net/release_image/141997/2/141997-2-21a1c3aa75e57e9300819d265c278537-2000×2000.png Idelia is a fashion brand born with the theme of “stretching yourself a little towards your ideals.” We propose items that add a little special feeling to everyday life while being close to the feelings of the wearer. Inspired by the flower language of the white camellia, “ideal love,” we bring out your inner confidence and charm through products that pay close attention to silhouettes, materials, and details. Through fashion, we connect “who we are now” with “who we want to be” — Idelia is a brand that supports such small growth. The latest brand information and collection visuals are constantly updated on the official Instagram. [IdeliaOfficial SNS] Instagram ▶ @idelia.me https://www.instagram.com/idelia.me/ X ▶︎ @idelia_me
https://x.com/idelia_me
[Contact information] BIRRY Co., Ltd. Public Relations Officer Email: info-id@idelia.me