Jewelry shop GRAVIE has been renewed to “GraVie” and a new store will open at Matsuzaka Ueno store from April 25th

Jewelry shop GRAVIE has been renewed as “GraVie” and a new store will open at Matsuzaka Ueno store from April 25th ​
Fukuya Co., Ltd. Press release: April 12, 2025 Jewelry shop GRAVIE has been renewed to “GraVie” and a new store will open at Matsuzaka Ueno store from April 25th GRAVIE, a select shop specializing in jewelry that has been in business for over 90 years and has 7 stores mainly in Kobe, has been rebranded to “GraVie”. From April 25th, we will open our first store in the Kanto region at Matsuzaka Ueno. Fukuya Co., Ltd. (Headquarters: Chuo-ku, Kobe, President: Kunihiro Yamanaka) will rebrand the jewelry select shop “GRAVIE”, which has been operating since 1966, as “GraVie”. Image
URL: https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-d976739c866f32496491e72963284dee-2500×2501.jpg GRAVIE changes to GraVie Its roots date back to 1932, when a single craftsman opened a jewelry specialty store in Kobe. Our brand name is derived from the French words “gracieux” and “vie”, and is based on the French words “gracieux” and “vie”, with the hope that “we want people to know about truly valuable jewelry.” At the turning point of 90 years, the brand concept is renewed “A Life of Grace with Jewelry” GraVie is a select jewelry shop that proposes jewelry not just as an ornament, but as a partner that colors your lifestyle. We offer a simple and sophisticated style for adult women by mixing carefully selected brands with jewelry designed by GraVie. Image
URL: https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-fe0763e8fad58dcf2a641d1f2a21dce7-1825×1396.jpg Heartful Eternity adds a heart-shaped nail accent to the classic eternity ring Brand characteristics 1. Selected jewelry × GraVie original ・We select notable brands from overseas and Japan and propose them with GraVie’s unique aesthetic sense. ・We also offer GraVie original jewelry, providing a special feeling that cannot be obtained anywhere else. We also carry jewelry from our sister brand Sirena Azzurro. 2. “Sceneless and genderless” jewelry – Carefully selected designs that can be used seamlessly from everyday life to special occasions. ・We propose a free style that is not limited by gender.
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-a7a81a90c862e952bab13757e813ba42-3900×2829.jpg Jewelry with classic motifs and attention to detail
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-65c9d9e5addae1d7b2c45b953f31c813-2664×2426.jpg Duality is a reversible jewelry that is beautiful whether the diamond side or the cutting side faces forward. 3. Jewelry with a story ・ A selection that focuses on the creator’s thoughts and the background of the materials. ・Collaboration with brands that value sustainability and craftsmanship. 4. Fusion of luxury and casual ・ Designed for everyday use while using high quality materials. ・We offer styles that allow you to freely mix high jewelry and daily jewelry.
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-025e4ae20c6a0a9db38ad787ba41d2cf-2501×1251.jpg We also have a rich variety of colored stone collections, such as the Vitrail series inspired by stained glass. “Jewelry more freely, more like you” GraVie is an unprecedented jewelry select shop that harmonizes carefully selected jewelry with original jewelry. Designs that can be enjoyed for any occasion, gems that tell the story of the creator, and an exquisite balance between luxury and casual. Find special jewelry that fits your lifestyle. GraVie Matsuzakaya Ueno store opens on April 25th
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-d238d356248b97a44bc7be0719129147-2733×1797.jpg Image of the new store scheduled to open in the accessories department on the 1st floor of Matsuzaka Ueno Store We will hold an opening event for the opening of the new store ▼Date: April 25, 2025 (Friday) to May 6, 2025 (Tuesday) ▼Location: 3-29-5 Ueno, Taito-ku, Tokyo 110-8503 Matsuzaka Ueno store 1st floor accessories department ★For a limited time only, those who purchase 11,000 yen or more including tax will receive an eco bag with GraVie’s original logo (first 100 customers, while supplies last)
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-3e9c338e407bf7d0b7a6d1bc6bb87c26-2500×2501.jpg Art Deco-style retro patterned novelty inspired by imported products from Kobe, the birthplace of the brand We will also be selling panda mascot keychains with logo medal tags commemorating the Ueno store opening, as well as original jewelry boxes.
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-39cab76e080f5cfcf8442066f976178e-2500×2501.jpg Original panda mascot created by a teddy bear maker (1,980 yen including tax)
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-b63a15d58b185de120cfc7cfbca38707-1973×2631.jpg Jewelry BOX (sizeS 3,850 yen including tax) decorated with a logo that combines G and V, which is also used for engraving. ▼GraVie Official Instagram https://www.instagram.com/gravie_official/ List of stores https://fukuyacorp.co.jp/shop ▼Contact information Fukuya Co., Ltd. (10:00-18:00/Closed on Sundays and holidays) TEL: 078-321-1505
https://prcdn.freetls.fastly.net/release_image/158857/2/158857-2-2260115bbcaa659097af7b8f3ae81c2c-1251×1251.jpg Fukuya Co., Ltd. Founded in 1932, a comprehensive jewelery company originating from Kobe. We operate the jewelry select shop GraVie, and the jewelry brands Sirena Azzurro and Moixx, with a total of 16 stores in Osaka, Kobe, Nishinomiya, Toyonaka, and Kawanishi.