icci Co., Ltd. Tokyo | Daikanyama Results of a monthly survey of customers who visited icci Daikanyama’s “handmade engagement ring and wedding ring specialty store” | March 2025 | Comfort and special feeling are the deciding factors! What is the

[icci Co., Ltd.] [Tokyo | Daikanyama] Results of a monthly survey of customers who visited icci Daikanyama’s “handmade engagement ring and wedding ring specialty store” | March 2025 | Comfort and special feeling are the deciding factors! What is the top priority when choosing a ring? ​
icci Co., Ltd. Press release: April 14, 2025 [Tokyo | Daikanyama] Monthly survey results of customers who visited icci Daikanyama “handmade engagement ring and wedding ring specialty store” | March 2025 | Comfort and special feeling are the deciding factors! What is the top priority when choosing a ring? We would like to report the results of a monthly survey of visitors to [Tokyo | Daikanyama] icci Daikanyama “handmade engagement ring and wedding ring specialty store” conducted in March 2025. icci Daikanyama, a handmade wedding ring and engagement ring specialty store in Daikanyama operated by icci Co., Ltd. (headquarters: Shibuya-ku, Tokyo, operation manager: Yuka Sakata), is pleased to inform you that it has compiled a survey report of customers who visited the store in March 2025.
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-ce22c984d42b9af1563dba0f5fb5a51d-1128×756.png Interesting [Engagement Ring] Taste
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-00b1760b87e83b85dd394028559d65af-1280×800.png Interesting [Engagement Ring] Taste Data summary: Simple and neat: 29% Usable for everyday use: 17% Easy to stack with wedding rings: 17% Excellent diamond color and clarity: 17% Unique original design: 17% Investigations based on data analysis “Simple and neat” (29%) designs are the most popular. “Can be used everyday,” “Easy to stack with wedding rings,” “Excellent diamond color and transparency,” and “Original design that stands out from others” were ranked equally (17% each), indicating a tendency to place importance on practicality and quality. Curious [wedding ring] taste
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-6fec0723b5ada47edace13da26108fa1-1280×800.png Interesting [wedding ring] taste Data summary: Simple and neat: 36% Comfortable to wear: 21% Standard type that never goes out of fashion: 21% Original design that is unique: 14% Luxurious: 7% Investigations based on data analysis “Simple and neat” (36%) was the most popular, indicating that there is a high demand for minimalist and
sophisticated designs, similar to engagement rings. “Comfortable to wear” and “classic type that never go out of style” (21% each) were also considered important, and there was a tendency to emphasize practicality as an item that can be used for a long time. Designed ring material
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-0eb70fe52d3b24ddd1d5aef21e43a9ce-1280×800.png Desired ring material Data summary: Platinum: 50% Undecided: 38% Champagne gold: 12% Yellow gold: 0% Investigations based on data analysis “Platinum” (50%) is overwhelmingly popular. On the other hand, there are many people who are “undecided” (38%), and there is a certain number of people who are undecided about choosing materials. “Champagne gold” (12%) was in the minority. Reason for visiting icci Daikanyama
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-1efd178ea0c4eac00c2e4a401fb1fa7c-1280×800.png Reason for visiting icci Daikanyama Data summary: Can be made by hand: 46% Stylish image: 15% Good quality: 15% Good design: 8% Can order: 8% Price: 8% Investigations based on data analysis “I can make things by hand” (46%) was cited as the biggest reason, indicating that there is a strong interest in experience-based services not available at other stores. “Stylish image” and “good quality” (15% each) were also evaluated, but price and design were given relatively low priority. Points to consider when choosing a shop for ring production Image
URL: https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-aa7b89c2098222f9c358d3714c771bac-1280×800.png Points to consider when choosing a shop for ring production Data summary: Handmade: 29% Fast delivery: 21% Choose slowly: 14% Made to order: 14% Location: 14% Suggests what suits you: 7% Investigations based on data analysis When choosing a shop to make a ring, most consumers place importance on ‘handmade’ (29%), indicating a strong interest in craftsmanship and traditional manufacturing methods. The next priority was “quick delivery” (21%), with time value also becoming an important factor in decision making. “Easy to choose,” “Made to order,” and “Location” all had the same percentage (14%), indicating that these service quality factors were rated almost equally. Points to consider when choosing a ring
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-d6a0c619027dbd21a9da330d1523b7ec-1280×800.png Points to consider when choosing a ring Data summary: Comfort: 28% Ring material: 22% Sturdy/strength: 22% Design: 17% Price over commitment: 6% Investigations based on data analysis Comfort (28%) is the most important factor when choosing a ring, with most focusing on the comfort of the ring they wear on a daily basis. “Ring material” and “sturdiness/strength” followed at the same rate (22%), indicating that there is a high level of interest in quality. Although “design” (17%) was also of some importance, it tended to be a lower priority than functionality. Things to keep in mind when choosing a ring
https://prcdn.freetls.fastly.net/release_image/102506/41/102506-41-a91cd5645188207237f971ca3f772fff-1280×800.png Things to consider when choosing a ring Data summary: Something that makes you feel special: 28% Self-likeness: 22% Memorable: 17% Balance between quality and price: 17% Is there any compromise? 17%
Investigations based on data analysis In terms of awareness when choosing a ring, the most important thing was something that makes you feel special” (28%), revealing that they are looking for value in a ring that stands out from everyday items. “Being myself (two people)” (22%) also accounted for a high percentage, with emphasis placed on aspects as expressions of individuality and relationships. “Being memorable,” “Balancing quality and price,” and “Are there no compromises” all had the same percentage (17%), indicating a well-balanced emphasis on long-term satisfaction, practical value judgment, and choice. [Survey overview] Survey target: Customers who made wedding rings and engagement rings Survey date: February 1, 2025 to February 28, 2025 Survey conducted by: icci Co., Ltd. Survey method: In-house survey Target number of people: 13 people *When quoting the contents of this press release, please comply with the following. ・Statement that the investigation was conducted by icci Inc. ・Installation of link to icci Co., Ltd.
https://www.1-daikanyama.jp/ Company profile Company name: icci Co., Ltd. Location icci Daikanyama (Itchi Daikanyama) 〒150-0034 10-4 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎Google MapClick here Debut icci Daikanyama (Devu Itch Daikanyama) 〒150-0034 1F, 12-3 Daikanyama-cho, Shibuya-ku, Tokyo ▶︎Google MapClick here Founded: November 2020 Company HP https://www.1-daikanyama.jp/ Reservation form
https://www.1-daikanyama.jp/reserve/ Access
https://www.1-daikanyama.jp/access/ Instagram icci Daikanyama https://www.instagram.com/icci.daikanyama/ Debut icci Daikanyama https://www.instagram.com/debut.icci.daikanyama/ Contact information regarding this matter icci Co., Ltd. Public Relations Officer E-mail: 1@1-daikanyama.jp