This brand is a hot topic in Korea every time a new product is released, and this time it is a collaboration with a popular Korean illustrator!

The brand is a hot topic in Korea every time a new product is released, and this time it is a collaboration with a popular Korean illustrator! ​
Sixty percent Press release: April 14, 2025 This brand is a hot topic in Korea every time a new product is released, and this time it is a collaboration with a popular Korean illustrator! Collaboration with popular Korean illustrator MILL – Introducing a new collection with tasteful prints and logos Korean casual casual brand 1989STANDARD will announce a special artist collaboration for the 2025 spring/summer season. This time, we have teamed up with MILL (Mr. Lim Dong-hyuk), a popular Korean illustrator who draws “The Story of an Endless Summer”. An artist who is known for his delicate touch that evokes the feeling of soft light and shadow and the breeze of the afternoon air, and has garnered sympathy from many people.
https://prcdn.freetls.fastly.net/release_image/34990/524/34990-524-6f595d1087f7fe436750db9929defef2-444×551.png This collaboration concept was born from words exchanged between 1989STANDARD and MILL. 1989STANDARD: where should I go to fully enjoy hope and happiness? MILL: how about MILL world, where you can feel the endless ocean? 1989STANDARD: Wow! I wish this moment could last forever, just like the endless ocean! This message is the theme of this season “oceanic bliss – experiencing hope and joy in endless waves” It perfectly overlaps with the concept of . A collection that embodies the feeling of happiness that spreads like an endless ocean and the desire to cherish the present moment.
https://prcdn.freetls.fastly.net/release_image/34990/524/34990-524-3a1683f937a83ec8d5a9f8dfd2958767-444×692.png
https://prcdn.freetls.fastly.net/release_image/34990/524/34990-524-0a4c7454b08f255f6f219e8f7b216034-444×692.png Based on the theme of “The Story of an Endless Summer,” MILL depicts sunlight filtering through the trees, wind, white tiled buildings, lush grass, and the relaxing afternoon air. The work conveys a story that leaves a lasting impression on the viewer, just like a scene from a summer day.
https://prcdn.freetls.fastly.net/release_image/34990/524/34990-524-4b393a5fc925bd491eedf38e5b5a2541-444×443.png 1989STANDARD A sensitive casual brand based in Seoul, South Korea, with the theme of “small hopes and joys in everyday life.” The brand name “STANDARD” embodies the desire to “find a standard that is unique to you and not be influenced by trends,” and the design is appealing because it fits your daily style. 1989STANDARD items may seem simple at first glance, but they are characterized by attention to detail, including graphics, word choice, and texture. Focusing on basic items such as T-shirts and sweatshirts, they develop collections with different stories for each season, and each time they are released, they become a hot topic in Korea. Particularly noteworthy are theoriginal slogans and collaborations with artists that are announced every season. Words that poetically express everyday scenes and emotions are fused with sensitive art to create items that touch the hearts of those who wear them. In South Korea, it has received tremendous support, especially among young people, and even famous Korean K-POP idols use it, making it a brand that is always talked about.
https://prcdn.freetls.fastly.net/release_image/34990/524/34990-524-7363d6a5f7aff5a4627cfbe11f6cc120-444×692.png ■1989STANDARD 1989STANDARD is a Korean street fashion brand that boasts excellent comfort based on simple yet trendy designs. Under the slogan “A new generation of archive,” the brand reinterprets street fashion from the past in a modern way, offering designs and details that can be worn more freely and comfortably on a daily basis as a unisex brand. ▶Instagram :https://www.instagram.com/1989_standard_jp/ ▶Official website: https://www.sixty-percent.com/1989standard ■ Sixty Percent Co., Ltd. Founded in July 2018. Operates “60%”, a global fashion e-commerce store that collects only Asian brands. For young people in their teens to 20s, we handle over 2,000 brands and over 150,000 items, mainly street brands, casual, designer, and lifestyle brands (as of October 2024). With the mission of “bringing Asian fashion to the world’s mainstream,” we aim to become Asia’s largest fashion company. *As of October 2024 Company name: Sixty Percent Co., Ltd. Representative: Representative Director Taiga Manabe Address: 1-33-15 Ebisu Nishi, Shibuya-ku, Tokyo Established: July 2018 HP: https://corp.sixtypercent.com/ [Contact information regarding this service and this press release] ・Contact: Sixty Percent Co., Ltd. Public Relations Officer ・E-mail: press@sixty-percent.com ■ 60% 60% is a global fashion store that only sells Asian brands. For young people in their teens to 20s, we carry over 2,000 brands and over 150,000 items from over 10 Asian countries including Korea, China, Taiwan, Thailand, and Indonesia (as of October 2024). We offer a rich lineup that meets a wide range of fashion needs, centering on street brands, as well as casual, designer, and lifestyle brands. Website:
https://www.sixty-percent.com/ App DL: https://app.adjust.com/1823aj1k Instagram: https://www.instagram.com/sixtypercent_official/ X (old Twitter): https://twitter.com/60_sixtypercent Tiktok：
https://www.tiktok.com/@sixtypercent_60?lang=ja-JP