Wacoal Co., Ltd. Wacoal Holdings selected as a “DX Stock” for two consecutive years

[Wacoal Co., Ltd.] Wacoal Holdings selected as a DX stock for the second consecutive year ​ Image
URL: Wacoal Co., Ltd. Press release: April 14, 2025 Wacoal Holdings selected as a DX Stock for the second
consecutive year We are pleased to announce that Wacoal Holdings Co., Ltd. (Headquarters: Kyoto City, Representative Director, President and Executive Officer: Masaaki Yajima, hereinafter referred to as the Company) has been selected for the second consecutive year as a Digital Transformation Stock (hereinafter referred to as DX Stock) 2025, jointly selected by the Ministry of Economy, Trade and Industry, the Tokyo Stock Exchange, and the Information-technology Promotion Agency. “DX Stocks” is a selection of companies listed on the Tokyo Stock Exchange that have built an internal DX promotion system that improves corporate value and have demonstrated an excellent track record of digital utilization. In fiscal 2025, 31 companies were selected. Our company has been selected as a “DX noteworthy company” for the third consecutive year since 2021, which is equivalent to a “DX stock,” and this is the second consecutive year that we have been selected as a “DX stock,” following 2024. We are rebuilding our supply chain and strengthening our management infrastructure in order to evolve into a corporate entity that can continuously provide products and services that contribute to the “empowerment of our customers’ individuality.” Our strategy to achieve these goals is to “build deep, wide, and long-term relationships with customers through digital technology and provide an optimal customer experience,” and we are promoting customer-centered DX.
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https://prcdn.freetls.fastly.net/release_image/9664/687/9664-687-08070fa575c67f99efa6519c806630cb-1930×743.png ■Executive Officer Group DX Marketing and Comment from Atsuko Shinozuka, Wacoal Co., Ltd. Director, Marketing Headquarters and IW Brand General Manager “We are honored to have been selected as a DX stock for the second year in a row. At Wacoal, we define the value we will provide going forward as “empowering each customer to be themselves,” and we are in the process of evolving our business based on what “normal” will be in our customers’ “future everyday life.” Going forward, by further promoting DX, we will continue to build deep, broad, and long-term relationships with our customers by providing personalized customer experiences, maximizing LTV, and expanding open innovation, supporting each customer’s unique beauty, comfort, and health. ” ■Main initiatives of our DX that were evaluated in selecting DX stocks In the efforts of Wacoal Co., Ltd., our core operating company, in addition to our traditional strength of consulting services provided by our sales staff, we provide a consistent and highly satisfying customer experience both in real life and online through the 3D measurement service SCANBE*1 and apps. Additionally, by utilizing the accumulated 3D measurement data for our own services, manufacturing, and diversification through open innovation with various other industries, we are creating even more customer experience value. In March 2024, we released our first paid content, “Skeletal Diagnosis to Get to Know Me,” and the response has exceeded our expectations. *1 “SCANBE” is a service provided using a 3D body scanner developed by VRC Co., Ltd. (Headquarters: Hachioji City, Tokyo, President: Ying Brother Xie).
https://prcdn.freetls.fastly.net/release_image/9664/687/9664-687-6c841a910b44c6b6ac6f0adce4ca0b6b-1631×1197.jpg SCANBE measurement image
https://prcdn.freetls.fastly.net/release_image/9664/687/9664-687-8c18ae741cc7eb11849da369a57184e1-600×473.jpg “Know me skeletal diagnosis” POPUP ■Main evaluation points for DX stock 2025 selection ・Top management emphasizes on-site inspections and feedback, and has set a long-term strategy that aims to improve LTV through personalization.The content of digital investments is discussed at the “Management Issues Review Meeting” held dozens of times a year, and reflected in management policies. The company is developing a new business model that “holds and utilizes data,” and is actively collaborating with outside parties. ・We are disclosing information on the number of people measuring our 3D measurement service and purchasing behavior, and continuously disseminating progress. The company communicates the strategic direction and specific results of DX promotion through dialogue centered on investors. ・Achieved over 270,000 users by utilizing 3D measurement services to overcome the limitations of the conventional business model. We are expanding the possibilities of new business, including expanding into the men’s market and creating new value in the healthcare field. The company is promoting open innovation by promoting external collaboration centered on the use of body data. ■Future developments We will evolve into a corporate entity that can respond to the diversification of customer values, and continue to build deep, broad, and long-term relationships with our customers. We will continue to evolve our business based on our customers’ “commonplaces in their future daily lives,” provide personalized customer experiences, maximize LTV, and expand open innovation.We will continue to provide new value in the fields of “beauty, comfort, and health” through DX, thereby achieving both “sustainable growth” and “contribution to society.” ■About “DX Stock” DX Stocks are selected from among the companies listed on the Tokyo Stock Exchange that have built internal systems to promote DX that will lead to increased corporate value, and have demonstrated a track record of excellent digital utilization.The aim is to spread the target corporate model widely, encourage a change in management’s mindset, and receive evaluations from a wide range of stakeholders, thereby further promoting DX. In addition, in order to be selected as a DX Brand, it is necessary to obtain DX Certification. Our company first obtained certification in 2022, and after undergoing a renewal review, it has been approved until the end of April 2026.
https://www.wacoalholdings.jp/news/2024/news20240507.html