BRAND OFF opens on Catawiki, a major online marketplace headquartered in the Netherlands.

BRAND OFF opens on Catawiki, a major online marketplace headquartered in the Netherlands ​
K-Brand Off Co., Ltd. Press release: April 14, 2025 BRAND OFF opens a store on Catawiki, a major online marketplace headquartered in the Netherlands. K-Brand Off Co., Ltd. (Kanazawa City, Ishikawa Prefecture), a part of the Komehyo Holdings Group, which has the No. 1 market share for brand reuse* in used branded bags, watches, jewelry, etc., has decided to open a store on Catawiki, Europe’s leading online marketplace for special items, which receives over 1 million bids every week and auctions over 100,000 items. We have been working to promote cross-border e-commerce in the European and American markets, and by utilizing the Catawiki platform based on the know-how we have cultivated at our overseas locations, we aim to acquire new customer base in Europe and improve brand recognition. * “Reuse Market Data Book 2024” (researched by Reform Sangyo Shimbun Co., Ltd.)
https://prcdn.freetls.fastly.net/release_image/108032/56/108032-56-2a344e16a49d049425d569796c932683-2262×1395.png Our company has accumulated a wealth of experience and know-how by developing cross-border e-commerce businesses in the European and American markets. However, brand recognition and customer base in Europe had not yet spread sufficiently, and further market expansion was required. Considering the reach (number of platform visitors) of over 10 million people per month, we believe that Catawiki is a strategic platform to support growth. Additionally, demand for vintage items is increasing in the European market, and these items are highly compatible with our products. ・Cultivate new customer base and improve brand awareness By utilizing Catawiki’s platform, we aim to acquire new customer base in the untapped European market and increase brand recognition. ・Promote traffic to other sites and stores Starting with the online store opening, we also expect to have an effect on attracting customers to other sales channels and physical stores “We are very pleased that K-Brandoff has joined Catawiki. K-Brandoff’s deep expertise and long-standing reputation in the Japanese luxury second-hand goods market brings exceptional value to our Catawiki platform. European customers now have access to a wider variety and quality of used luxury goods than ever before. Through our services, we hope that K-Brandoff will not only be able to reach out to highly motivated catawiki users across Europe, but will also proactively provide K-Brandoff with the expertise and market information they need to grow internationally.” Catawiki Jan van Diermen VP Luxury (Head of Luxury Division) ・Company name: Catawiki B.V. ・Headquarters: Amsterdam, Netherlands ・Japanese market inquiries: Catawiki B.V. Business Development Sato Catawiki is the leading online marketplace for special items that satisfy people’s passions. Over 100,000 items are auctioned every week, each reviewed and selected by Catawiki’s hundreds of in-house experts who specialize in a wide range of fields including art, design, jewellery, fashion, classic cars and
collectibles. Catawiki is headquartered in Amsterdam and has over 750 employees worldwide. URL:https://www.catawiki.com/ K-Brand Off Co., Ltd. (K-Brand Off Co., Ltd.) has been actively developing its business both domestically and internationally since its predecessor company was founded in 1993. Headquartered in Kanazawa City, Ishikawa Prefecture, we operate “BRAND OFF”, which retails and purchases luxury brand bags, watches, jewelry, precious metals, and clothing, and “JBA”, an auction business for secondhand goods dealers, as a wholly owned subsidiary of the Komehyo Holdings Group, which has the No. 1 brand reuse market share. BRAND OFF has opened stores not only in Japan but also in Hong Kong, Taiwan, and Shanghai through local group companies. Company name: K-Brandoff Co., Ltd. Representative: Yuya Yamauchi, President and CEO Head office location: 2-5-17 Shinkanda, Kanazawa City, Ishikawa Prefecture U R L:
https://www.brandoff.co.jp/ Business details: Retail, purchase, and wholesale of luxury brand bags, watches, jewelry, precious metals, and clothing, as well as domestic and international mail order business, auction business for antique dealers, and pawn business