Wacoal Co., Ltd. Wacoal’s official EC has opened its first OMO-type store “WACOAL is” at LaLaport Anjo. We off er a store experience that goes beyond just “purchasing underwear” to get to know and enjoy yourself.

[Wacoal Co., Ltd.] Wacoal’s official EC opens its first OMO-type store, “WACOAL is”, at LaLaport Anjo. Providing a store experience that goes beyond just “purchasing underwear” to get to know and enjoy yourself ​
Wacoal Co., Ltd. Press release: April 16, 2025 Wacoal’s official EC opens its first OMO-style store, “WACOAL is”, at LaLaport Anjo. We offer a store experience that goes beyond just “purchasing underwear” to get to know and enjoy yourself.
https://prcdn.freetls.fastly.net/release_image/9664/689/9664-689-e6b1e83958ef634eeca95b677dc73402-3840×2400.jpg “WACOAL is” LaLaport Anjo store store image Wacoal Co., Ltd. (Headquarters: Kyoto City, Kyoto Prefecture, Representative Director, President and Executive Officer: Keisuke Kawanishi) will open “WACOAL is” as the first OMO store of Wacoal’s official EC “Wacoal Web Store”. We will open our first store at LaLaport Anjo store on Friday, April 18, 2025. “WACOAL is” is a shop based on the concept of “a new me here,” not just for the traditional purpose of “buying underwear,” but where you can discover and experience things about yourself that you didn’t know existed. Inside the store, we have an editorial corner linked to the Wacoal Web Store, where you can experience digital projects such as popular rankings and special content in real time while actually looking at the products. Additionally, if you find a product you are interested in, you can immediately view detailed information on the Wacoal Web Store by using the two-dimensional code at the store.We also offer a reserve/order service that allows you to secure inventory online and check the product at your desired store. Furthermore, we have introduced the 3D measurement service “SCANBE”, and you can experience learning about your own body through 3D measurement and services such as “diagnosis of the bra that suits you” and “skeletal diagnosis to get to know you.” “WACOAL is” aims to further promote OMO by fusing the real and digital, improving customer satisfaction and convenience. “WACOAL is” store information ​ [New shop opening background] We aim to be an OMO store that leverages the strengths of the Wacoal Web Store and become a store that people want to visit. Wacoal has always maintained that its stores are places where customers can learn about and consult about their bodies and underwear through the SCANBE experience and dialogue with in-store sales staff, and where customers can drop off their unwanted bras through “bra recycling.” Although we are communicating various initiatives to make it easier for customers to visit our stores, we believe that traditional stores have a strong image of being “a place to buy underwear” and that “visiting the underwear department” itself may be a hurdle. On the other hand, Wacoal data shows that customers who use both a store and the Wacoal Web Store spend more money and make more purchases at a store than customers who only purchase at a store. Against this backdrop, we aim to not only improve convenience, but also to increase customer awareness and create deep, long-term connections by developing a new OMO-type store where you can experience the Wacoal Web Store experience in a realistic manner.In addition to purchasing underwear, you can also have experiences such as “getting to know yourself,” “gaining knowledge about underwear,” and “finding out information about what’s trending.” 【Concept】
https://prcdn.freetls.fastly.net/release_image/9664/689/9664-689-8048cd3c9b52f51cf50d9ac37af4c69d-2000×622.jpg [Shop Features] ● In conjunction with special features on the Wacoal Web Store, we will develop products not only based on traditional brands but also based on needs, allowing each customer to find the most suitable product. We will deliver various information such as rankings and knowledge related to underwear. ●If you are interested in a product, you can immediately get detailed information on the Wacoal Web Store. In addition, by utilizing review content from store staff, we provide a seamless experience that combines the real and digital worlds, such as being able to see staff recommendations without having to go to the store. ● Stores that have introduced the 3D measurement service “SCANBE”. You can experience knowing your own body through 3D measurement and services such as [bra diagnosis that suits you] and [skeletal diagnosis to understand you].
https://prcdn.freetls.fastly.net/release_image/9664/689/9664-689-f01f9084946c9654d67af91c8249f752-1475×518.png Image of store digital signage [Store information] Opening date: Friday, April 18, 2025 Business hours: 10:00-21:00 Location: 9-30 Daitocho, Anjo City, Aichi Prefecture 446-0065 Brands handled at LaLaport Anjo store ・WACOAL ・Wing ・AMPHI ・BROS by WACOAL MEN ・CW-X ・OUR WACOAL ・YOJOY ・GOCOCi ・une nana cool To commemorate the opening, we will be holding a limited-time campaign. 500 yen off at checkout only for Wacoal LINE official account and friends *Customers who spend more than 5,500 yen (tax included) (excludes usage of “SCANBE” paid service) ・Limited quantity sale of opening commemorative HAPPY BAG ・Sale of some shorts at special prices Wacoal Customer Center: https://www.wacoal.jp/support/