Awaji Island The new common sense for disaster prevention is “wearing the right clothes”. Mochihada, a col d-weather innerwear brand celebrating its 70th anniversary, will be exhibiting for the first time at the outdoor event ” OUTDOOR FEELS” to be h

[Awaji Island] The new common sense for disaster prevention is “wearing the right clothes”. Mochihada, a cold-weather innerwear brand celebrating its 70th anniversary, will be exhibiting for the first time at the outdoor event “OUTDOOR FEELS” to be held on Awaji Island from April 19th to 20th. ​ Image
URL: Washio Co., Ltd. Press release: April 16, 2025 [Awaji Island] The new common sense for disaster prevention is “wearing the right clothes”. Mochihada, a cold-weather innerwear brand celebrating its 70th anniversary, will be exhibiting for the first time at the outdoor event “OUTDOOR FEELS” to be held on Awaji Island from April 19th to 20th. 2025 marks 30 years since the Great Hanshin-Awaji Earthquake, and we want to convey the potential of the world-class proprietary method of “Washio-style napping” as a “preparation for wear” Washio Co., Ltd. (Headquarters: Kakogawa City, Hyogo Prefecture, Representative Director: Gaku Washio), which manufactures and sells Mochihada (R) (https://washio-japan.com/), will exhibit at “OUTDOOR FEELS”.
https://prcdn.freetls.fastly.net/release_image/74107/39/74107-39-26c797ae05b19287ad55e9373f0f2f3a-2000×2500.jpg [Event Overview] ■Name: OUTDOOR FEELS ■Date: April 19th (Sat) and 20th (Sun), 2025 ■Time: 10:00-16:00 ■Venue: Akashi Kaikyo National Government Park Barbecue Plaza (immediately near the beach south parking lot) ■Organizer: ONE Co., Ltd. ■Admission fee: OUTDOOR FEELS is free to enter. *A separate park admission fee is required to participate in “AWAJI EV MEET”. [Access] ・Approximately 5 minutes by car from Kobe Awaji Naruto Expressway “Awaji IC” ・Short distance from “Kaigan South Parking Lot” to the venue OUTDOOR FEELS Official website ​ “Preparing to protect your body temperature” was felt during the Noto Peninsula Earthquake – Voices from the chief priest of the temple affected by the disaster In the Noto earthquake that occurred in January 2024, we received a message saying that we were “saved by Mochihada.” The person who contacted us was the chief priest of a temple that was affected by the disaster. The building collapsed due to the earthquake, and it was necessary to carry out household belongings and continue restoration work in the bitter cold. Under such harsh conditions, he said, “Because I was wearing rice cakes, I was able to work without worrying about the cold.My life was saved, and I was able to keep going without giving up.” 30 years after the Great Hanshin-Awaji Earthquake, we would like to convey that “Mochihada” is a “preparation to wear” that protects body temperature Recently, as earthquakes have occurred one after another across the country, we have realized that “Mochihada” can also be useful in disaster prevention sites. I strongly felt that
“Mochihada” can not only be used on a daily basis, but also in times of emergency, it can demonstrate the power of “Mochihada” to protect body temperature, and I started thinking that more people should know about this fact. “Mochihada” has long been used as a warm and comfortable innerwear, but it also has the power to be used as a “piece of body heat protection” in times of disaster. Against this background, we realized the potential of “Mochihada” for disaster prevention, and started selling disaster prevention sets on our website in October 2024. Although it has only been a short time since we started sales, we have been receiving orders little by little, and we are realizing that “Mochihada” is needed as a “preparation to wear”. At “OUTDOOR FEELS” (April 19th and 20th / Awaji Island), we will be communicating directly with local residents about the appeal of “mochihada” as a “disaster prevention item,” and we hope that more people will learn about the role of “mochihada” as a new form of preparation for “protecting the body.” ■ About Wasio Co., Ltd.
https://prcdn.freetls.fastly.net/release_image/74107/39/74107-39-c288d5400485f8d22c29a64b88affa1d-2120×582.png With the vision of [eliminating cold from the world], we have been disseminating Kakogawa’s technology throughout the country. The Mochihada brand is also used by stylists and celebrities. The company has strengths in innerwear such as underwear and socks, and its product line under the brand “Mochihada” is widely known for its heat retention and soft feel. Founded in 1955 (Showa 30), we continue to provide high-quality products by leveraging the technology and experience we have cultivated over many years.
https://prcdn.freetls.fastly.net/release_image/74107/39/74107-39-8eafa959cb2f00be8ac305d1f1bbf3d5-632×401.png What is Washio-style napping? Washio-style napping is a cylindrical nap that is knitted using a completely original circular knitting machine that is an improved version of the B-style socks knitting machine. By knitting and brushing at the same time, this manufacturing method creates two air layers, which are the secret to its
moisturizing power, without destroying the loops of the knitted fabric. Mochihada’s ultra-warm socks have attracted attention for their outstanding heat retention due to the unique brushed technology that does not cut the threads.Adventurer Naoki Uemura wore Mochihada’s super cold socks while dog sledding across Antarctica, and word of mouth about the cold-proof innerwear and socks has spread among stylists, and they have been used by various famous actors and comedians on outdoor locations in winter for dramas and variety shows.
https://prcdn.freetls.fastly.net/release_image/74107/39/74107-39-8ffd2392b9c54e0b4f5cf0e7b16cafef-1572×494.png “Mochihada” is a product brand that luxuriously uses Washio-style napping. Items packed with ideas, technology, and quality, with the slogan “Eliminate ‘coldness’ from the world.” Once you experience it, you may not be afraid of winter this year. ■ Currently accepting interviews from media personnel If you would like to be interviewed, please contact the public relations department in advance. [Contact information regarding this matter] Washio Co., Ltd. Contact: Yuji Okamoto Phone: 079-452-0311 FAX: 079-452-0891 E-mail:
y-okamoto@mochihada.co.jp Company WEB: https://washio-japan.com/