[World Co., Ltd.] [AUBRIOT] A brand with timeless charm “AUBRIOT” POP UP SHOP will be held from April 23rd (Wednesday) at T-Stage 3 on the 3rd floor of Tamagawa Takashimaya Main Building
World Co., Ltd. Press release: April 16, 2025 [AUBRIOT] A POP UP SHOP will be held from April 23rd (Wednesday) at T-Stage 3 on the 3rd floor of Tamagawa Takashimaya Main Building, a brand that exudes timeless charm. AUBRIOT, a brand with timeless charm that debuted in spring 2024 from Fields International Co., Ltd., a member of the World Group, will hold a POP UP SHOP featuring its 2025 spring/summer collection at T-Stage 3 on the 3rd floor of Tamagawa Takashimaya Main Building from Wednesday, April 23rd. For more information, please visitBRAND NEWS
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-1161f2141cd67df1eceed4ba2cf340c0-1563×1178.jpg Spring/Summer 2025, the third season since the brand’s debut in Spring 2024, is inspired by the classic gentleman’s fashion code of “sprezzatura”, which has its roots in the court culture of the 16th century Italian Renaissance, and expresses “contemporary elegance that colors everyday life” by mixing and matching various elements, such as subdued colors, comfortable and unique textures, architectural forms and volumes. We have an elegant and ugly-chic collection for women with multifaceted charm who live gracefully in the present, allowing them to enjoy comfortable noises every time they wear an outfit. You can actually touch and see the collection made with carefully selected luxury materials, such as a topper coat with an original flower motif expressed in three-dimensional embroidery using chemical lace, a flared skirt with an oriental feather motif embroidered by India’s VENTURES on transparent and light organza, and a cropped jacket with a sweet houndstooth pattern woven by Italy’s FERLA. We also have a lineup of items that will be useful from spring to summer, such as a cardigan with a spongy texture and cropped silhouette made from Italian-made Lilian tape yarn, which is characterized by its luster and lightness, a Di-dress with a unique silhouette made from expressive linen cotton that does not feel sweet, and a pullover shirt with a sharp deep V-neck made of linen material from Italian shirting manufacturer ALBINI. [2025 Spring & Summer Collection ]
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-f68b6944ef578db9baafb098af9affcd-1356×2084.jpg Dress ¥77,000
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-cc1d925843664dd14d4fb64d4a1d19f3-1356×2084.jpg Cardigan ¥39,600
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-daa26fadc18a5d63b59498d11c76ceca-1356×2084.jpg Coat ¥165,000
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-f80aa10e91684ee023dc145180b634a6-1356×2084.jpg Shirt ¥44,000 / Skirt ¥132,000
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-b6f19f8415227c0c07c1bcb4e0066da2-1356×2084.jpg Jacket ¥66,000
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-e5ec9a59da230c1156ad159254301151-1356×2084.jpg Shirt ¥41,800 / Skirt ¥44,000 All prices are tax included. 【POP UP SHOP Information】 Tamagawa Takashimaya Main Building 3rd floor T-Stage 3 3-17-1 Tamagawa, Setagaya-ku, Tokyo TEL: 03-3709-3111 Period: April 23rd (Wednesday) – April 29th (Tuesday) [“AUBRIOT” 2025 Spring & Summer Season Mood] “Sprezzatura” Natural elegance and playful casualness Slightly imperfect, underpowered elegance A classic gentleman’s fashion code with roots in the court culture of the 16th century Italian Renaissance “Sprezzatura/Calculated casualness” is a skill that expresses itself in a relaxed and elegant manner A season inspired by Oblio’s signature smoky gray like purple smoke gives it a modest coolness The powdery beige gradation expresses light femininity Subdued colors, pleasant and unique textures, architectural forms and volumes Proposing “modern elegance to decorate everyday life” by mixing and matching various elements 【“AUBRIOT” Brand Outline】 [ Brand Name ] AUBRIOT / Obrio ~Aubriot~ Rue Aubriot is a beautiful
18th-century street lined with white stone buildings in the 4th arrondissement of Paris. The apartment where Helmut Newton lived and was the setting for his works
https://prcdn.freetls.fastly.net/release_image/2439/1509/2439-1509-67e85f27a4c02a9f0829204bea899f0b-1286×152.jpg [ Brand Concept ] Dignified appearance, unbalanced charm, enjoying ambiguity, being chic For women with multifaceted charm who live gracefully in the present Elegant and ugly chic collection Combine your favorite pieces freely and enjoy them for a long time Something that will still be good 10 years from now [ Target ] A woman who has established herself and is more conscious of “really good things that can be worn for a long time” than flashy fashion and trend updates [ Price Range ] COAT 120,000 ~/ JACKET 60,000 ~/ ONE-PIECE 40,000 ~/ BOTTOMS 35,000 ~ KNIT 35,000 ~/ BLOUSE 35,000 ~/ CUT&SEWN 15,000 ~ [ Location ] Department store/fashion building/EC schedule 【Brand Information】 ■ Official Site
https://store.world.co.jp/s/brand/aubriot/ ■ Official Instagram @aubriot_official 【Online Store】 ■ OFFICIAL ONLINE SHOP
https://store.world.co.jp/s/brand/aubriot/search?link_id=S51_H_all ■ ELLE SHOP https://elleshop.jp/web/brand/aubriot/
・Name: Fields International Co., Ltd. (100% subsidiary of World Co., Ltd.) ・Representative: Noriyuki Maruyama ・Location: 6-8-1 Minatojima Nakamachi, Chuo-ku, Kobe 650-8585 3-5-10 Kita-Aoyama, Minato-ku, Tokyo 107-8526 World corporate website: https://corp.world.co.jp/ World Group official mail order site: https://store.world.co.jp/

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