Italian Chamber of Commerce and Industry in Japan NIC (New Italian Cool) Award 2024 sponsored by Italian Chamber of Commerce and Industry in Japan

[Italian Chamber of Commerce and Industry in Japan] NIC (New Italian Cool) Award 2024 sponsored by the Italian Chamber of Commerce and Industry in Japan ​ Italian Chamber of Commerce in Japan Press release: November 15, 2024 NIC (New Italian Cool) Award 2024 sponsored by Italian Chamber of Commerce and Industry in Japan Held on November 8th (Friday) at Umewaka Noh Academy in Tokyo. Up-and-coming Italian creators win the award for the first time!
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-6cb7420c0f481af65113633bc6422ddf-1920×1281.jpg The Italian Chamber of Commerce and Industry in Japan was established in Tokyo in 1972 with official approval from the Italian Ministry of Foreign Affairs. Since then, we have been working as a bridge between Japan and Italy, promoting business between Japan and Italy, and organizing international exchange events between Japan and Italy. As part of this effort, the Italian Chamber of Commerce and Industry in Japan has launched a new project called the “New Italian Cool Award” to discover up-and-coming new fashion designers in Italy, in order to develop human resources who will be active in the fashion world of both Japan and Italy in the future. I started a business. On Friday, November 8, 2024, at the Umewaka Noh Theater Hall in Tokyo, the most outstanding new Italian fashion designer with individuality and resourcefulness was selected through a careful screening process by heavyweights in the Japanese fashion industry. We held an event to honor the company with the “Award 2024”. Approximately 200 people gathered at the venue, including executives in Japan’s fashion business industry, fashion buyers, fashion college personnel, and members of the media. We congratulated the winners of the NIC (New Italian Cool) Award 2024 = promising fashion creators who will be the golden eggs of the future Japanese and Italian fashion world. Many people were captivated by the unique event that combines the elegant worldview of Noh with the creativity of Made in Italy.
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-c02a13ce7098946721f6b567a44fd1be-1920×1281.jpg The award winners are as follows. NIC(New Italian Cool) Award 2024 PREMIO NEW (For brands that have been in commercial activity for more than 2 years) AIM Handmade in Italy : Elegant craftsmanship (AIM Handmade in Italy)
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-2dc3255e11a49e5277edfe21a48ee4a6-1280×1920.jpg PREMIO UPCOMING (for new graduates and students) Asia Grifalconi : ​ Promising young designer (Asia Grifalconi)
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-f1a8dace09a0c9b4798aef34b824265f-1920×1280.jpg PREMIO SOSTENIBILITÀ (Sustainability Award) Greta Peccia : A designer dedicated to creating an environmentally friendly future (Greta Peccia)
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-fd4397e17ad4761a7e40dcdabed98414-2550×1701.jpg PREMIO STAMPA (Fashion Media Award) Coolt (Court) : The latest generation of Made in Italy
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-ea473770ddad2436d88495b23e20a844-1920×1281.jpg Rossorame : (Rosso Rame) : The latest generation of Made in Italy Comments from the award winners ●ANNA MARIA MONGILLO – New Designer I am very proud to have been selected for such an award. The concept behind this bag is a balance between masculine and feminine elements. Conflicting energies harmonize to create beauty. I feel that my aesthetically unique products have an affinity with the Japanese market. I would be happy if this would be a good opportunity for me to enter the Japanese market in the future. We would also like to develop not only BtoB but also BtoC online sales. ●ASIA GRIFALCONI – Upcoming Designer Ever since I was in high school, I have been fascinated by the world of Japanese fashion. At university, I majored in fashion history, and my professor introduced me to the world of Japanese fashion. I am very grateful to have been given the wonderful opportunity to introduce my work to everyone in such a dreamy country, with such beautiful models. I chose knits, which I love because they allow me to create freely, to wrap around the body, while at the same time focusing on smooth lines that highlight the body. I hope that today will be the first step in building my career in Japan. ●GRETA PECCIA – Designer premio sostenibilita Japanese fashion is the origin of my fashion that has had a big influence on me. I am happy that my work has been recognized overseas in Japan, from the perspective of sustainability, which is the core value of my work. This award serves as a bridge between my origins and my dreams for the future. My desire to constantly immerse myself in new ideas influenced by different perspectives in art is always reflected in my designs. My design concepts are a reflection of my life and experiences. In the future, I would like to further develop myself and work for a brand that has a creative vision that matches my style. ●COOLT Coolt’s name
encapsulates two seemingly contradictory concepts: Cool and Cult. That’s because our products are trendy yet at the same time maintain timeless ideas. IThis model is created with excellent craftsmanship and careful hand preparation, and is intended to be used for a long time and not be influenced by temporary trends. I am very proud to have won this award. Next, I would like to someday get a chance to sell COOLT in Japan. I was able to meet Japanese buyers and
distributors, so I would like to come back often.
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-49d848354e93bff965e9759847285370-1920×1281.jpg Judge’s comment ●RESTIR creative director Maiko Shibata When it comes to the theme of sustainability, there tends to be a lot of
conservative designs and textures, but I chose her work because I was captivated by its originality, as it has a very aggressive and unique design, and has many cute and kitschy elements. ●WWD Editor-in-Chief Kaname Murakami Just as the coined word COOLT = COOL CULT is the origin of the brand. The mix of contrasting elements of cool and cult = madness was very appealing. As a medium, this brand is the most suitable for this award because it is a mix of completely
contradictory things, and the story element of the brand that attracts readers is high, making it easy to establish as fashion content. Image
URL: https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-0114fde2fdb60b4c8029092aa86c9edc-1920×1281.jpg
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-79646e721f942966ebe866ac7bdeeeec-1920×1280.jpg Organizer’s comment ●Davide Fantoni, Secretary General, Italian Chamber of Commerce and Industry in Japan “The purpose of the NIC Awards is two-fold. One is to strategically promote and promote up-and-coming Italian creators who are still unknown to the Japanese fashion business industry, and the other is to Our aim is to get consumers interested in the works of new Italian talents and up-and-coming creators.The first event was a successful one, as we were able to maximize the appeal of THE NEW ITALIAN COOL to many people in the fashion industry. THE NEW ITALIAN next year in 2025. We are now preparing for the COOL Award to make even greater progress.”
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-73e171222560d05592a1ddaedc5837c3-603×403.jpg Event overview NIC(New Italian Cool) Award 2024 sponsored by Italian Chamber of Commerce and Industry in Japan Date: Friday, November 8, 2024 (Reception at 17:30) 18:00 – 18:00～ 164-0003 2-6-14
Higashinakano, Nakano-ku, Tokyo Sponsored by: Italian Chamber of Commerce and Industry in Japan Official website
https://nic-award.iccj.or.jp Jury member: ●Fashion designer Yosuke Aizawa ●Fashion designer Tomotaka Koizumi ●RESTIR creative director Maiko Shibata ●WWD Editor-in-Chief KANAME MURAKAMI Cooperation: Federmoda, Marangoni Institute, Itochu Fashion System, National Technology Cluster
https://prcdn.freetls.fastly.net/release_image/44084/141/44084-141-6dc21ba665734926c1cc09889b203a39-359×266.png [Contact information regarding this matter] Italian Chamber of Commerce in Japan Secretary to the Executive Director and Media Manager Takako Tomii Phone: 03-6809-5802 Email:t.tomii@iccj.or.jp