POPUPSHOP will open for a limited time at Rosy luce “Shibuya Scramble Square” directed by Tomomi Itano!!
Rosy luce co., Ltd. Press release: April 24, 2025 Rosy luce, directed by Tomomi Itano, will open a POPUP SHOP in “Shibuya Scramble Square” for a limited time!! Along with the 2025 Spring/Summer new series, we will also be holding a variety of original gift customization experience corners, including creator collaborations, as “a special 7 days that will make you love yourself more each time you learn more about yourself”!
https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-bb52262d3cda21a338ee7c901684042d-1920×1080.jpg The lifestyle brand “Rosy luce” operated by Rosy luce co., Ltd. (Headquarters: Tokyo, Representative Director: Tomomi Takahashi) will hold a POPUP SHOP at Shibuya Scramble Square 5th floor Q goods “Event Stage 5A” for 7 days from May 1st (Thursday) to May 7th (Wednesday), 2025. At this POPUP, in addition to exhibiting and selling new spring/summer 2025 items, we will also be holding an experiential customization booth that you can enjoy with all five senses, such as “embroidery customization”, “name ordering of clay cakes”, and “making mall flower bouquets”. We also held an event where brand director Tomomi Itano visited the store. Customers who are invited through a lottery system can enjoy exclusive benefits such as a mini talk show and a two-shot photo shoot.
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-207b4d2ca1777737b99fdbd711f4a206-2000×2667.jpg In addition to selling new items, we will also have experiential content booths such as [embroidery customization], [mall flower pick-up booth], and [clay cake order name customization]. • 【This time’s theme is “Rosy Haute Couture Salon” 】 An experiential POP UP SHOP where you can not only “see” and “choose”, but also meet a new self and make new discoveries. Various daily contents packed with Rosy luce characteristics will appear.
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-adad702d52d6b622d5bea593b9b6001d-1801×2700.jpg The lineup includes new spring-like items, including Rosy luce’s iconic floral-patterned clothes. In addition to sample exhibits where you can directly view items ordered online, we also have many new products that will be unveiled for the first time. In addition, director Tomomi Itano will visit the store. We will hold an event by entering the lottery reservation and inviting the selected customers. Winners will not only be able to watch Tomomi Itano’s mini talk show, but also participate in a campaign based on the number of points they purchase. We also have special benefits such as 2 SHOT and video shooting with Tomomi Itano. 5/1 16:00-17:00 / 17:00-18:00 5/2 17:00-18:00 / 18:00-19:00 5/4 12:00-13:00 / 13:00-14:00 16:00-17:00 5/5 12:00-13:00 / 13:00-14:00 16:00-17:00 5/6 13:00-14:00 /
14:00-15:00
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-71d7391c32168499e5bce39cf53c5d8f-2000×2583.jpg At the event, we added your own embroidery as a [one-of-a-kind custom-made gift in the world] A special booth will be available where you can customize items such as pouches and mini totes using an embroidery machine. On May 4th and 5th, you can take home your embroidered items on the same day. [Embroidery items]
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-5dc1dacb6879f8eea6150b5fd9da0273-2160×2700.jpg *Rosy luce original BOX pouch *Rosy luce original lunch tote etc. Furthermore, this time you can decide the heart color and underline according to your “favorite” color “Other color embroidery
customization” is also available. You can choose your favorite color from a total of 8 colors.
https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-783efb4fe9d0dfb87e6da5e347cbe776-2783×1803.jpg [Embroidery reception period] Wednesday, May 1, 2025 to Tuesday, May 6, 2025 Customers who place orders on Saturday, May 4th and Sunday, May 5th will receive their embroidered items on the same day. Orders placed on dates other than those listed above will be delivered the next day. Experience content 2. Customize your own original mall flower bouquet
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-62167cc34fe2c2499667076227f0847e-2000×1500.jpg Creator & Rosy luce project 2nd edition There will also be a customization booth where customers can freely pick “Mall Flowers”, flowers that never wither, brought to you in collaboration with “Moffy Flower”, the mall flower bouquet creator, and bundle them into a single bouquet. You can customize the flowers to match the flower number of each flower, or the number of yourself or your loved one, such as anniversaries, birthdays, etc. The selected flowers will be tied into a bouquet by our staff and presented in original Rosy luce flower wrapping. Choose flowers according to your intuition and feelings from a wide variety of colorful mall flowers. Please take this opportunity to create your very own flower bouquet, one and only in the world. moffy flower: https://www.instagram.com/moffy_flower/ Experience content 3. Original clay cake sale & name customization that looks just like the real thing
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-7c6e6324338272a145643c5c565f65c6-1883×2510.jpg Creator & Rosy luce project 3rd edition We are selling clay cakes created through a special collaboration with display cake creator “Display Cake MARCLE”. Always by your side on your special day. We are launching an original clay cake filled with the beauty of the real thing and Rosy luce’s world view. It looks just like a real cake. However, it is a form of memory that can be displayed forever without fading. A special gift that gently adds color to important moments such as birthdays and anniversaries. Furthermore, on May 1st, May 2nd, and May 6th, we will hold a special order event where you can write your name on an original cake and customize it. A display cake creator will add your name on the spot. Clay cake will be on sale from May 1st. It will end as soon as it goes on sale. [Clay cake name customization order event date] The display cake creator will add your name on the spot We will also hold special customized order events. ・May 1st (Wednesday) 14:00-18:00 ・May 2nd (Thursday) 13:00-17:00 ・May 6th (Monday/Holiday) 12:00-16:00 [Clay cake release start date] Sales start from Wednesday, May 1, 2025 (limited quantity, ends as soon as supplies run out)
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https://prcdn.freetls.fastly.net/release_image/116094/25/116094-25-548a85403e74c8d881c8fcb77c7e5198-2025×2700.jpg SPECIAL 1 Rosy luce with purchase of 2 or more items Original hand cream as a gift SPECIAL 2 If you purchase 3 or more items, you will receive a Rosy luce original velor ribbon SPECIAL 3 If you purchase 4 or more items 2 SHOT photo time with director Tomomi Itano& Free Rosy luce original velor barrette or hand cream SPECIAL4 If you purchase 5 or more items, you will receivewith director Tomomi Itano 2SHOT photo & video time&Rosy luce original velor barrette &hand cream as a gift *Each benefit will end as soon as it runs out *Some products are not eligible for benefits. Thank you for your understanding. Until April 28, 2025 (Monday) 13:00 Winner
notification: Winners will be contacted at the registered email address from around 20:00 on Monday, April 28, 2025. Lottery reservation application form
https://docs.google.com/forms/d/e/1FAIpQLSe9LhNVn4wEjpuXof7L6nqYB2V_kBoFf66KQAuVhQTi6uBDlg/viewform “Who is the creator & Rosy luce?” Rosy luce has started the “Creator & Rosy luce” project to create new value through collaboration with creators and brands. We aim to empower the talents of female creators and create synergies in a variety of fields such as art, design, and fashion. We deliver warm stories and messages through works that are filled with the passion and thoughts of creators. We will maximize the creative power of women and create new values that many people can empathize with and be inspired by. A lifestyle brand directed by Tomomi Itano. The origin of the name Rosy luce has the meaning of “(rose) flowers shining”. In this era of diversity, you can shine in your own way, regardless of your background. At Rosy luce, we liken women to flowers and say, “They bloom at different times and have different sizes, colors, and shapes, but each one is attractive. Rather than comparing yourself to someone else, the most beautiful moment is when you bloom. I want you to love yourself, give yourself plenty of water and fertilizer, and let your beautiful self bloom.” This wish is expressed in original art with designs featuring floral patterns and flower motifs Inspired by the language of flowers and words that touch the heart, we will send out wonderful messages. Work, marriage, pregnancy, childbirth, child rearing… Women are forced to make various choices in every situation At that time, “Rosy luce” was born from the desire to create an “opportunity” for women to take a step forward.
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