“Ittaherl”, a footwear brand that handles officially licensed Disney and Harry Potter products, will be holding a pop-up in Harajuku until April 29 for a limited time!

Ittaherl, a footwear brand that handles officially licensed Disney and Harry Potter products, will be holding a pop-up in Harajuku for a limited time until April 29! ​ Talent Sasara Sekine Press release: April 26, 2025 “Ittaherl”, a footwear brand that handles officially licensed Disney and Harry Potter products, will be holding a pop-up in Harajuku until April 29 for a limited time! A shoe brand that is extremely popular in Indonesia held a product information session for domestic and international influencers before landing in Japan! Ittaherl, an Indonesian footwear brand that handles officially licensed products featuring many characters, opened a pop-up shop in Harajuku, Tokyo for a limited time on April 25th (Friday). “Ittaherl” is a women’s footwear brand that is said to be “so popular in Indonesia that you can’t buy it even if you want to” and was established in 2012 with the motto of “making shoes for women who are stylish and don’t get tired.” As the company name is derived from the names of the owner, Anita, and her sister, Herl, the sisterly love and strong bond between the two of them means that each product is made with lots of love and tells a story to each customer who picks it up. Ittaherl, which celebrates its 13th anniversary this year, has been manufacturing all of its products by hand since its founding, and its shoes are not only made by engineers gathered from all over Indonesia. We actively employ single mothers, people who live in disadvantaged environments, and people who do not have the opportunity to work, and work to realize “opportunities for all women.”Currently, 85% of our employees are women, and they are active in each department. This is the first and second time in a year that we have held a pop-up in Japan, and the owner, Anita, had previously learned sewing in Tokyo, and we are currently making preparations with a strong desire to expand to Japan, but last year’s reception was very popular, so we decided to hold the pop-up ahead of time. On April 25th (Friday), we invited a limited number of 20 domestic and international influencers and held a special presentation. We directly communicate the appeal of each product to our customers, and allow them to actually hold and see the products, which have been very well received. We have sold various character collections so far, but the collections currently being developed by Ittaherl are as follows. Disney Fantasia Cherry Series Winnie The Pooh Yule Ball Harry Potter Katniss Marry Me In the past, we have collaborated with characters from a wide range of genres, including Hello Kitty, which is currently experiencing a resurgence in popularity in Japan, and Cartoon Network characters. Among them, the [Disney x Ittaherl] and [Harry Potter x Ittaherl] collections are particularly popular. Each product is designed by a designer who has a love for movies and characters, and is produced to maximize the needs of the customer who picks up the product. It is packed with detailed workmanship that only fans who love the work will notice, designs that will make you smile, and many playful and surprising devices. All items come with limited edition design drawstring bags, pouches, stickers, cards, etc., so that customers who purchase the shoes can enjoy the product from the moment they open the box. One of the most popular items is that the letter-shaped pouch included with the Harry Potter collection contains a “Letter from Hogwarts,” and by purchasing shoes, you can experience a simulated experience of getting into Hogwarts. All products are manufactured with license permission from J.K. Rowling. Similarly, with the Disney Collection, we work hard to create shoes for women that simultaneously deliver “designs that tickle the hearts of fans with great attention to detail” and “designs that allow you to walk without fatigue or foot pain,” and our shoes sell out immediately every time they go on sale. Because Ittaherl makes each product by hand, we are able to express the delicacy and playfulness that can be expressed. Other collections are posted on Ittaherl’s Instagram (@ittaherl / @ittaherl.world / @ittaherl.magic) and webpage. It is only during this pop-up period that you can actually see, touch, and try on the products while staying in Japan, and purchase them on the spot regardless of whether you win or lose the lottery. We are looking forward to seeing not only Disney fans and Harry Potter fans, but also all women who want to wear cute shoes but are worried about their feet hurting. Products are on display at Kopi Kalyan, a cafe in Harajuku that sells Indonesian coffee beans. The pop-up will be held every day from 10:00 to 20:00 until April 29th. Products can only be purchased while owner Anita is in the gallery. Please see the website here. https://ittaherl.com/
https://prcdn.freetls.fastly.net/release_image/161624/1/161624-1-15afebf0f925df8e459c6fdda3cc8f95-1080×1350.jpg Disney Fantasia
https://prcdn.freetls.fastly.net/release_image/161624/1/161624-1-b75579141d84fda2c3bba75761fe5561-1800×2700.jpg Cherry Series
https://prcdn.freetls.fastly.net/release_image/161624/1/161624-1-de73b3eacca8a262f522eff082840f17-2160×2700.jpg Yule Ball Harry Potter
https://prcdn.freetls.fastly.net/release_image/161624/1/161624-1-7fbeab1520af39f04a400d3bc6f933e8-1519×2700.jpg Katniss Marry Me