Thunder Japan Co., Ltd. PELLIOT, an outdoor brand that connects cities and nature, has begun full-scale activities in Japan! From the GO OUT JAMBOREE exhibit at the foot of Mt. Fuji to a pilgrimage to the World Heritage Site Kumano Kodo

[Thunder Japan Co., Ltd.] PELLIOT, an outdoor brand that connects cities and nature, has begun full-scale activities in Japan! From the GO OUT JAMBOREE exhibition at the foot of Mt. Fuji to a pilgrimage to the world heritage site Kumano Kodo
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Thunder Japan Co., Ltd. Press release: April 27, 2025 PELLIOT, an outdoor brand that connects cities and nature, begins full-scale activities in Japan! From the GO OUT JAMBOREE exhibit at the foot of Mt. Fuji to a pilgrimage to the World Heritage Site Kumano Kodo We propose a new outdoor lifestyle while interacting with nature. In April 2025, the outdoor brand “PELLIOT” exhibited for the first time at “GO OUT JAMBOREE 2025” held at Fumotoppara Campground in Shizuoka Prefecture as part of its full-scale launch in Japan.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-73190f86261e5048dda3a90025cbcc71-3024×2048.jpg As a lifestyle brand that connects cities and nature, PELLIOT has gained support in China and other Asian countries, and this expansion into Japan is an important step in sharing the universal value of “coexistence with nature” more widely. At the event venue, PELLIOT’s product lineup, which combines functionality and aesthetics unique to PELLIOT, attracted the attention of visitors, including lightweight jackets with UV protection, packable windproof outerwear that can withstand bad weather, and the “Little Forest” rash guard inspired by natural scenery.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-6df24b007faa35e018f960158aaa9cd2-1454×1080.jpg The product received a positive response, with many comments from Japanese outdoor enthusiasts who actually touched the product at the exhibition venue, such as “The balance between design and
functionality is wonderful” and “Even though it’s an overseas brand, it matches Japan’s natural environment.” However, what PELLIOT really wanted to convey during this visit to Japan was not the product itself, but the idea of ​​“how to live in nature.” After exhibiting at GO OUT JAMBOREE, the brand team traveled through Nara and Osaka to visit Kumano Kodo, a world heritage site and approximately 100km of mountain road in Wakayama Prefecture.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-c89e1b52c28c859b7912347a0d0800b1-3900×2600.jpg Kumano Kodo–It has been called the “Path of Prayer” since ancient times, and is a special place where spirituality and history intertwine, where Heian aristocrats and samurai walked in search of spiritual healing. A depressing mountain path, a muddy slope, a few words of greeting with each passing traveler, and time to simply face the quiet forest. The PELLIOT team decided to reconfirm the brand’s origins.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-ed09fb888dfc0c15ec993913e24a93dd-3900×2600.jpg What is truly needed in nature? The coldness of the wind, the unsteady footing, the strength of the sunlight, the meaning of “walking” itself. Product development based on these factors was a 65km journey to return to our origins, evoking the scenery of the “polar region” that gives PELLIOT its name.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-b79070f6dd6cc420ade20066d0ef685c-1701×1136.png This trip was carried out as part of the international outdoor project “Journey into Nature” developed by PELLIOT, and with the cooperation of JISPO (Japan Sporting Goods Industry Association) and BEIJING Clothing Association, we have begun a full-fledged global response in Japan to explore the points of contact between nature, people, and culture.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-32b9421d4779a9d39516832548632026-3900×2416.jpg In the future, PELLIOT will continue to build its sales network in Japan, and aim to share its values ​​with many people as a brand that proposes “a lifestyle in harmony with nature,” rather than simply “selling” outdoor products. The insights gained on the Kumano Kodo will be utilized in future product development and campaigns, and PELLIOT’s products will continue to evolve as tools that support the “modern crossroads” that more smoothly connect cities and nature.
https://prcdn.freetls.fastly.net/release_image/160296/3/160296-3-f2254a5fe831c35f280a1a0aff5b3874-3900×2600.jpg More freedom, more with nature. PELLIOT supports all outdoor lovers. (Supplement: For more information about the product and brand, please visit the official website: https://pelliot.jp/)