Jimmy Choo Tokyo Co., Ltd. JIMMY CHOO releases campaign visuals for SUMMER 2025 COLLECTION

[Jimmy Choo Tokyo Co., Ltd.] JIMMY CHOO releases campaign visuals for SUMMER 2025 COLLECTION ​
Jimmy Choo Tokyo Co., Ltd. Press release: May 1, 2025 JIMMY CHOO releases campaign visuals for SUMMER 2025 COLLECTION THE SUMMER 2025 CAMPAIGN STARRING CHLOE SEVIGNY May 1, 2025 – JIMMY CHOO has selected Chloe Sevigny for its SUMMER2025 campaign titled “Summer Bliss: A Quiet and Intimate Summer Afternoon.” This campaign depicts Chloe enjoying a moment of escape from the midsummer city heat. Chloe is surrounded by a relaxed mood unique to this season. The sun-drenched bedroom is an intimate sanctuary. Light and playful, Chloe nestles into the cool, refreshing sheets and enjoys exploring her wardrobe, slowly preparing for the cozy night ahead. The look embodies the season’s effortless ease.
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https://prcdn.freetls.fastly.net/release_image/13826/77/13826-77-d297b51f6039ab23b50c2efedaae762d-3900×3900.jpg Lensed by Ezra Petronio, the campaign sees Academy Award-nominated Chloé expand on her long-standing relationship with Jimmy Choo, appearing for her second season as the brand’s face. With the SUMMER2025 Collection, she represents a world of effortless romance, woven with beautiful craftsmanship and modern shoes and accessories. Chloe’s confidence and style set the mood of the collection, establishing her style rules and highlighting the concept of relaxed glamour. Fringe, hand-woven, woven openwork embroidery and rich craftsmanship highlight the collection’s shoes, bags and accessories, highlighted through sophisticated visuals and short films. “Chloe is not only extremely talented, but always cool and ahead of her time. Her confidence and playfulness embody the essence of the JIMMY CHOO Woman. She is interesting, charming, and fun!” – Creative Director Sandra Choi SUMMER2025 Collection explores the value and meaning of manufacturing, fusing craftsmanship and technology. This collection is characterized by the intricate Sangallo embroidery, which is a summer tradition. The CINCH bag features a contrasting canvas body with openwork floral embroidery and tan leather. A similar expression is also used on the tone-on-tone blue denim version. This iconic bag is also available in a playful fringed version in toffee suede and buttermilk leather. THE STRAPPY sandals, which appeared in JIMMY CHOO’s early collections, are, of course, a JIMMY CHOO icon. Reprinted from the archives, the 1998 “THE LEO” is revived with elaphe-patterned leather and metallic gold. AYLA’s flat sandals, a classic summer style and a wardrobe essential, are now available in chocolate suede. The SUMMER2025 collection is available now on jimmychoo.com and in boutiques worldwide.
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https://www.youtube.com/watch?v=Cwa2q9LsNKU Campaign Credits Talent: Chloe Sevigny Creative Director: Sandra Choi Art Direction: Ezra Petronio & Lana Petrusevych at Petronio Associates Photographer: Ezra Petronio DOP: Julien Andreetti Stylist: Jodie Barnes Hair: Shiori Takahashi Make Up: Thomas de Kluyver Set Design: Gideon Ponte Production: The Production Club 【ABOUT JIMMY CHOO】 JIMMY CHOO is a global luxury accessories brand founded in 1996. With a glamorous sensibility and a playful, daring spirit, the brand is known for its confidence-inspiring style and exceptional craftsmanship, as well as celebrity attire and red carpet style. We offer a diverse collection of women’s shoes, handbags, fragrances, and accessories that combine the brand’s innovative spirit with traditional techniques, as well as expanding our men’s collection. CEO Hannah Coleman and creative director Sandra Choi have built this global brand with a vision of “glamour, optimism and joy.” JIMMY CHOO is a brand under the global fashion luxury group Capri Holdings (New York Stock Exchange: CPRI).