Adastria Co., Ltd. Summer savior for adult women! Introducing non-stress clothes with excellent stretch that are both comfortable and beautiful from Elura.

[Adastria Co., Ltd.] Summer savior for adult women! Introducing non-stress clothes with excellent stretch that are both comfortable and beautiful from Elura ​ Image
URL: Adastria Co., Ltd. Press release: May 2, 2025 A summer savior for adult women! Introducing non-stress clothes with excellent stretch that are both comfortable and beautiful from Elura. Great as a single item or as a set! Introducing a total of 6 items that are cool to the touch, comfortable even in summer, and easy to care for. Available in basic and elegant colors, perfect for work scenes
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-b2afa217210e04305006b2e11918b561-1920×1005.png Elura, a brand developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura) with the concept of “effective for adult women’s concerns”, has started rolling out the “Summer Easy Care Series”, a multifunctional item that combines wrinkle reduction, easy care, UV protection, and cooling sensation to the touch. Since its brand debut in 2019, Elura has provided items that address various concerns faced by adult women. When you visit Elura’s stores or website, we aim to ensure that you will find answers to all of the fashion concerns of adult women. The popular “Summer Easy Care Series” is back this year with a new lineup. This series, which combines comfort and an elegant appearance, has four functions: cooling to the touch, stretch, easy care, and machine washability. This is the ultimate stress-free clothing that will help you stay cool and comfortable during the coming summer, while also being easy to care for, making it ideal for busy adult women’s daily lives. ■Sales overview Product list:
https://www.dot-st.com/elura/disp/itemlist/?dispNo=002001860 Available stores: Official web store and ST (and Esty), all Elura stores ■About the Summer Easy Care Series Product list:
https://www.dot-st.com/elura/disp/itemlist/?dispNo=002001860 Available stores: Official web store and ST (and Esty), all Elura stores Function: Cool touch/Stretch/Easy care/Machine washable Material: Outer material: 94% polyester, 6% polyurethane; Lining: 100% polyester
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-1d9dc6d16d27c8e2ff85ac66411fcb54-1920×1005.png ▲Available in 3 basic colors: khaki, white, and black that are easy to use for work or going out
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-bcd09f82fa185b23dea12e84157eed41-1920×1005.png ▲Can be worn alone or as a set. It’s easy to wear, yet looks neat.
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-24cf50c1d7126194f0af6a833f04f98e-1920×1005.png ▲Although it is an elegant material with a glossy and faded feel, it has excellent stretchability and is stress-free Summer Easy Care Wide Pants ¥7,700 (tax included) 3 sizes available (regular size M/L/petite size free)/3 colors available
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-fb72f06a95f08c6d5d3af59850bf544a-452×541.png It has just the right amount of shine and a supple falling feel, making it easy to move your feet. The wide silhouette falls smoothly and covers any lines you may be concerned about. These are excellent wide pants that can be worn with tops made of the same material, as well as with T-shirt styles in the summer season. Summer Easy Care Taper Pants ¥7,700 (tax included) 3 sizes available (regular size M/L/petite size free)/3 colors available
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-cbf91b4204cd10096f27077b566307ca-466×533.png A slender silhouette that shows off your beautiful legs. The waist has an easy elastic back design, making it recommended for sedentary office work. Comfortable summer pants with beautiful legs that exude femininity due to the loose-fitting material. Summer Easy Care Narrow Skirt ¥6,600 (tax included) 3 sizes available (regular size M/L/petite size free)/3 colors available
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-0a5c0b40d29e92851e11609426fd5b38-388×467.png Exquisite narrow line that makes it hard to pick up your body line. The silhouette gently spreads towards the hem, allowing for great ease of movement. It’s a basic item that you’ll want to have, whether it’s sneakers or pumps. Summer Easy Care Pleated Pullover ¥5,500 (tax included) 2 sizes available (regular size M/L) / 3 colors available
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-d71f1ea9b978822683202f60fcac1f9b-2160×2700.jpg Although it looks simple from the front, the back has an elegant pleat design that sways with every movement. The casual design creates a “neat feeling” just by wearing it. An easy-to-wear blouse for adults that will be the centerpiece in its own right. Summer Easy Care No Ripple Over ¥5,500 (tax included) 2 sizes available (regular size M/L) / 3 colors available
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-d041a32aade7cafc246a95c3aa85c3c8-2154×2700.jpg An attractive sleeveless top with an elegant design that can be worn like a blouse. The slightly longer length and flared silhouette that extends to the hem create a feminine atmosphere. The front has a simple crew neck, and the back style has a V-neck. It’s a summery piece that adds a casual, relaxed feel. Summer Easy Care Overalls ¥9,900 (tax included) 2 sizes available (regular size free/petite size free)/2 colors available
https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-95ca535865d8f90a3a09d2b6f3fbc500-2159×2700.jpg A perfect overall for summer where you can fully enjoy the
functionality of Summer Easy Care. The wide silhouette is made with plenty of fabric, and the neckline has a deep V-neck for a feminine and loose-fitting design. The material has a relaxed feel, so it looks delicate. It can also be worn with a T-shirt. ■About Elura Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-d0a4269550f9c4621d0f74b1a0567aa4-1637×563.jpg Elura is a brand for adult women that was created with the concept of “For me to love myself. No matter how old I am, I should be myself and be a woman.” Just like cosmetics, it is “effective for adult women’s concerns.” The brand name comes from the backward reading of “A Rule”. The name was chosen to convey the meaning, “It’s not a rule. It’s my rule. No matter how old you are, be yourself and be a woman.” We have a total of 22 independent stores. The target audience is adult women, mainly in their 40s and 50s. https://www.dot-st.com/elura/ @elura_official (https://www.instagram.com/elura_official/) ＜Brand official YouTube channel＞ “Elura magazine” @elura_official
(https://twitter.com/elura_official) ■About Adastria Group Image
URL: https://prcdn.freetls.fastly.net/release_image/1304/2612/1304-2612-79c0f25bfbbb31ba3dfbe30c8821f966-850×213.jpg The Adastria Group is a multi-company group that includes “Adastria Co., Ltd.”, “Element Rule Co., Ltd.”, “BUZZWIT Co., Ltd.”, and “Zetton Co., Ltd.”, which operate more than 45 brands such as apparel, miscellaneous goods, and food and beverages, as well as “&ST Co., Ltd.”, which operates mall and media businesses, “Adastria Logistics Co., Ltd.”, which handles the group’s logistics, and a special subsidiary, “WeOur Co., Ltd.”. We aim to become a “Play fashion! platformer” that strengthens ties with various stakeholders and spreads the excitement of fashion both domestically and
internationally. Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-8510 https://www.adastria.co.jp/
https://www.instagram.com/adastria_official/