Introducing the new 25SS collection of “L’eau bleue”, which embraces the beauty that resides in the tranqu ility of the city.

The new 25SS collection of “L’eau bleue” is now available, embracing the beauty that resides in the tranquility of the city ​
FULCRUM Co., Ltd. Press release: May 2, 2025 To those involved in the media Introducing the new 25SS collection of “L’eau bleue”, which embraces the beauty that resides in the tranquility of the city. A collection depicting the beauty that lives in silence, with the theme of “Touching Our Sanctuary.”
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-d692daff8d8e1b5a65bc6d104e3d41b2-3500×2475.jpg The apparel brand “L’eau bleue” developed by FULCRUM Co., Ltd. (located in Shibuya-ku, Tokyo) has started selling its new collection “Touching Our Sanctuary” for the 2025 spring/summer season from April. This season’s collection is inspired by the tranquility that lurks within the city, and uses spring/summer materials and silhouettes to express a delicate worldview woven by light and shadow. You can purchase it at L’eau bleue’s official online store. ▪️25SS Collection “Touching Our Sanctuary” The tranquility hidden in the hustle and bustle of the city. L’eau bleue believes that it is not just a silent space, but a “sanctuary” where we can face ourselves. The light and shadow of buildings, the view from the window, the peace that suddenly comes to you amidst the hustle and bustle. The beauty that dwells in the silence of everyday life is expressed through light and fluid silhouettes typical of spring and summer, neutral colors, and delicate gradations. Silence is not a blank space, but a time to confirm the contours of your heart. This collection is a lineup that delivers an experience that touches such “white space” through clothing. Image
URL: https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-aa0eb6aa21395f7f8c43c97dfbffa86d-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-f7c36f5cff41f651c9cbea69c231d57d-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-bff0d0f92efb8dbbdf765c997503de49-1080×1350.jpg
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-f7cefc49a5f8f7a472bee562f60cf16a-1080×1350.jpg
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https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-11497cdc5d976836f1ba5a3daf1dfdf8-1080×1350.jpg -25SS collection items (excerpt)-
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-8f0e0cd84cfc86620e0555492dcf08e3-1080×1350.jpg 11oz Denim Coverall
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-e230edbe379cec726ba2cf6e629f6ec9-1080×1350.jpg 6.5oz Denim Pullover Shirt
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-b9f3e481dccd109024f2e00d3c3fe7db-1080×1350.jpg Cotton Silky Touch Jersey Regular T-Shirt 2-Pack
https://prcdn.freetls.fastly.net/release_image/148414/2/148414-2-0c817d9f835c9af9bb793cc7973d3a3e-1080×1350.jpg Twill Wide Tapered Tucked Chino Pants ▪️Brand concept “Unadorned elegance that exudes a quiet presence” – Unadorned elegance that exudes a quiet presence – “L’eau bleue” is a brand based on simple yet sophisticated elegance, with the philosophy of providing items that naturally make their presence felt in everyday life. Inspired by the unique elegance naturally exuded by people walking through the streets of Europe, we pursue a design that combines unadorned beauty with urban modernity. The brand name “L’eau bleue” (blue water) embodies the infinite possibilities and elegance hidden in immaturity, like water, which is the source of life despite its ever-changing nature. We aim to bring out the quiet presence of the wearer through clothing and provide an experience where they can discover their individuality. ▪️ Official Online Store New items will be sold at the following online store. https://leaubleue.official.ec/ ▪️Official Instagram @leaubleue_official https://www.instagram.com/leaubleue_official/