Yamato Co., Ltd. Summer 2025 season visual released

[Yamato Co., Ltd.] Summer 2025 season visual released ​
Yamato Co., Ltd. Press release: May 7, 2025 Summer 2025 season visual released Release of a new concept obi “Shimeobi”. A rich lineup of geta from all over the country that shines with the handiwork of craftsmen , developed by Yamato Co., Ltd. with the concept of “kimono tailor”, has released a seasonal visual along with new yukata for summer 2025. This season, we will continue to work with craftsmen and production areas from Japan and abroad to create a collection that combines traditional techniques, comfort, and modern sensibilities. In addition to the yukata, which allows you to comfortably enjoy summer attire, we have introduced a new type of obi called the “shime-obi,” which is both easy to tie and formal. We also have a full lineup of footwear, including leather sandals custom-made by JUTTA NEUMANN and geta made with various Japanese “sanchi.”
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https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-e18d6672a3eb9321a067989fda5f1894-1799×2700.jpg ■Summer attire with Sanchi’s techniques At Y. & SONS, we aim to create clothing that will keep you comfortable even in the hot summer, and we are particular about materials, weaving, and dyeing, and we continue to work with local communities and craftsmen in Japan and overseas to create products. We have a wide selection of items that use
traditional Japanese dyeing and weaving techniques, such as yukata with original patterns made using the traditional dyeing technique Chusen from Hamamatsu in Shizuoka Prefecture, the brand’s
representative yukata from the Ito Jakuchu series, toshibo made from cotton and linen thread from the Enshu region, and yukata with Tachiwaku patterns made using Arimatsu Narumi shibori. Hamamatsu Chusen Yukata / Boar’s Eye / NAVY 60,500 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-9b23c2a4ddc6392b163af5927ab6259f-1799×2700.jpg Hamamatsu Chusen / Boar’s eye / NAVY 60,500 yen
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-7fa3aa6957cffe83e719a5b4b4a86f2c-1800×2700.jpg A yukata with an original pattern dyed using the traditional dyeing process “Chusen” in Hamamatsu, Shizuoka Prefecture. The “boar’s eye” pattern has been featured on temples and shrines, and has been said to ward off evil spirits and bring good fortune since ancient times. Shizuoka Prefecture Hamamatsu Sanchi “Chusen” In Hamamatsu, Chusen was widely practiced for dyeing hand towels, and it is said that in the Taisho era, this technique was used to begin dyeing yukata fabrics. It is characterized by the fact that the front and back sides of the fabric are dyed in the same way because the fabric is layered in a bellows shape and the dye is poured from above. Style-dyed Ito Jakuchu Yukata / Monkey and Peach Peach / GRAY 55,000 yen (tax included)
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-e038c7186b3e8a5ab2054b15359b41a0-1799×2700.jpg Stencil dyeing / Ito Jakuchu / Monkey and monkey peach illustration / GRAY 55,000 yen Yukata with motifs of Ito Jakuchu’s works have been available since the brand was founded in 2015. Many of Jakuchu’s works, which mainly depict nature and animals, are very unique in their vivid expressions, so they have been used as patterns for yukata. This season’s new pattern, “Monkey and Monkey Picking Peaches,” is based on a work that features three monkeys trying to pick peaches from the tip of a branch and a detailed depiction of the branches and leaves. Ito Jakuchu Ito Jakuchu is also called a superstar in the Japanese art world. In July 2021, the culmination of his artistic activities, “Animals and Vegetables,” thirty widths, was designated as a national treasure. Jakuchu was born in 1716 (the first year of Kyoho) as the eldest son of Masuya, a wholesaler at the Nishiki Takakura vegetable market in central Kyoto, and was active in the arts in addition to his family business. In 1775 (Horeki 5), at the age of 40, he handed over the headship of the family to his second younger brother, built a studio in a quiet corner of Nishikikoji that he named Komakuso, and is said to have begun a life devoted to drawing. In addition to yukata, we also have a lineup of pants made from Awa Shijira fabric, taking advantage of the pattern of open collar shirts and Samue pants made with yukata fabric, which are popular every year. ■ Introducing the “Shimeobi” that lowers the hurdles of wearing kimono
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-7c9e7ff365aff911cebee9d304501abe-1801×2700.jpg Proposal of a new obi that focuses on the “difficulty of tying an obi” In order to solve the “difficulty tying the obi”, which is a common problem when wearing kimono, we have developed a new type of obi called “shime-obi”. Since the establishment of the brand, Y. & SONS has taken various approaches to lower the hurdle of tying the obi when wearing a kimono. This includes the development of kimono that can be fastened with a belt and a heiko obi made of wool and terry cloth. The newly developed “Shime-obi” utilizes the simple and easy-to-handle structure of “Date-jime” to create an obi that is as easy to handle as a Heiko obi, without sacrificing the dignified appearance of the traditional kaku obi. Shime obi / Hakata-ori / Onikasara presentation 29,700 yen (tax included) A new obi made in collaboration with Nishimura Orimono, the oldest Hakata-ori weaver. We adopted the pattern of “Onikasara Kenjo” which is a bold size representation of the traditional “Hanasara Kenjo”.
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https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-026bc7c9f88fe445cec97599e9404cbd-1667×2500.jpg Obi: Shime obi / Hakataori / Onika plate presentation ¥29,700 (tax included) S size (3m20cm), M size (3m40cm), L size (4m) ◎Scheduled to be released on Friday, May 9, 2025 Characteristics of belt 1.Easy to tie: Both ends of the obi are woven softly, making it easy to tie like a date-style knot. It is easy to handle even for those who are new to kimono. 2. Prestigious design: Adopts the traditional pattern “Onikasara Kenjo”, allowing you to enjoy the dignified expression unique to Hakata-ori. 3. Wide range of sizes: Available in 3 sizes: S, M, and L to accommodate a variety of body types. ■Craftsmanship from Japan and the world that decorates your feet In addition to geta and zori sandals, we also offer JUTTA NEUMANN’s leather sandals as footwear that goes well with kimonos and yukata. Sandals / JUTTA NEUMANN / Alice (Birkenstock)
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-b673df69e585442ba3d7ae349b0cc3a1-1800×2700.jpg BLACK ¥82,500 (tax included)
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-bebf17adc893409f6af5eba1184de7a3-1800×2700.jpg Natural Vegetable ¥79,200 (tax included) JUTTA NEUMANN’s standard model “Alice” is available in two colors: BLACK and bespoke Natural. Natural uses tanned undyed leather using tannins made from natural ingredients. This is a pair of shoes that you can enjoy changing over time. JUTTA NEUMANN: Founded by Jutta Neumann, a German-born female leather craftsman. After training at a leather workshop in New York in the 1980s, she opened a store with a workshop in the East Village in 1994. The leather used for the sandals is latigo leather, a durable material used for horse harnesses. It will take some time for the leather to stretch, but as the leather changes over time, such as its luster and feel, it will adapt to your feet and become a pair of shoes that you will become attached to. Oita prefecture/Hita geta Image
URL: https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-db19faa8ffffb94db2d0616982925049-1800×2700.jpg Geta / Hita / Slitter corner / GRAY 14,300 yen (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-1ae79835133056a5979d3a9442112150-1800×2700.jpg Geta / Hita / Ninoji / Ojiya Chijimi / BLUE GREEN 25,300 yen (tax included) The geta, made using cedar wood in Hita City, Oita Prefecture, were specially ordered from Honno Footwear Industry, which was founded in 1945. Hita City is known as a cedar village and is said to have developed a wood-related industry. There are two types of geta: “Slitter”, which is easy to walk in and has a smooth slope that conforms to the shape of the foot, and “Ni-noji”, which has an arch that conforms to the shape of the foot, pursuing the comfort of traditional two-toothed geta. The wood grain of each table has individual differences, so it’s fun to choose. Gifu Prefecture/Gun Jota
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-3f8fe74d7ab7e2139aa5884787883b2c-1800×2700.jpg Custom made Gujo wooden shoes / vibram sole / Ojiya Chijimi / NAVY 17,600 yen (tax included) In Gujo Hachiman, Gifu Prefecture, the culture of “Gujo Odori”, which is said to have a history of about 420 years, still exists, and is held for two months starting from July every year. Gun-geta sandals are worn during the dance. We use cypress wood for our Gungeta clogs because we want them to be durable and produce a good sound so that they can withstand dancing. It is carved from a single block of wood, and the base and teeth of the geta are seamless and integrated, giving it a sturdy structure. In addition, Y. & SONS uses vibram soles on the back of the teeth to make them less slippery and updated to fit modern lifestyles. ＜Product lineup＞
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-a844df1a36bbf5a5b0b845fa2f29f9e8-1080×1350.jpg Yukata: Enshu hand shibo / plain / BLACK 49,500 yen (tax included) Haori: Enshu hand shibo / striped / BLACK 55,000 yen (tax included) ◎ On sale from June 6th (Friday)
https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-bb8d9f238ad0a66576a16991cfeb5163-1080×1350.jpg Obi: Hakata square obi / step striped demon presentation / BLACK 49,500 yen (tax included) ◎ Now on sale
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https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-114ce03d06837f0111ad6164a8d6cf25-1080×1621.jpg Shirt (left): Open collar short sleeve shirt / die-dyed / Ito Jakuchu / eagle / NAVY Shirt (right): Open collar short-sleeved shirt / die-dyed / Ito Jakuchu / Monkey and peach peach / GRAY Price: 30,800 yen (tax included) ◎Scheduled to be released on Friday, June 6
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https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-ca5ec18eba06ff95fb74c6db0d8031a7-1080×1350.jpg Pants (left): Awa Shijiraori / Shichisan / NAVY Pants (right): Awa Shijira Ori / Window Pen / BEIGE Price: 29,700 yen (tax included) ◎On sale
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https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-71dc52530a6b0d64660ce159422cd2ee-1080×1350.jpg Yukata: Yukata: Cotton linen chambray Col. LIGHT BLUE・GRAY Price: 52,800 yen ◎Scheduled to be released on Friday, May 23rd
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https://prcdn.freetls.fastly.net/release_image/15937/233/15937-233-f8145d0365d624a5b1d370e766f3d483-1080×1350.jpg Yukata: Arimatsu Narumi Shibori / Sewing Shibori / Tachiwaku / BLACK 121,000 yen (tax included) ◎Release starts on June 6th (Friday) ==================================================== Y. & SONS 2025 Summer Collection Overview Handling Y. & SONS Kanda / Kyoto / Online Store https://onlineshop.yandsons.com/ Price Yukata: ¥49,500 (tax included, tailoring fee included)~ Obi: ¥29,700 (tax included)~ [Customer inquiries] ●Y. & SONS Kanda 2-17-2 Sotokanda,
Chiyoda-ku, Tokyo TEL: 03-5294-7521 (11:00-19:00) ●Y. & SONS Kyoto 586-2 Banomachi, Nakagyo-ku, Kyoto Shinpūkan 1F TEL: 075-256-4090 (11:00-20:00) ==================================================== About Y. & SONS Based on the concept of “Kimono Tailor”, we are a brand that delivers extraordinary experiences that combine tradition and innovation with free ideas that are not bound by fixed concepts. Opened in March 2015 next to Kanda Myojin Torii in Tokyo. In June 2020, it will also open in Kyoto’s Shinpukan, which houses the Ace Hotel, which will be making its first appearance in Asia. We offer coordination that goes beyond the traditional kimono framework to many customers both domestically and internationally. Additionally, from April 16, 2025, we will open a permanent store in the Marais district of Paris, France as “KIMONO ARCH / Y. & SONS in Paris.” We welcome you to this place of new value creation, where Japanese manufacturing and craftsmanship and the worldview of two brands are fused. Brand Site: https://www.yandsons.com/ Instagram: @yandsons