Thunder Japan Co., Ltd. What is PELLIOT, an outdoor brand from China that is rapidly gaining popularity?

[Thunder Japan Co., Ltd.] What is PELLIOT, an outdoor brand from China that is rapidly becoming a hot topic? ​
Thunder Japan Co., Ltd. Press release: May 7, 2025 What is PELLIOT, an outdoor brand from China that is rapidly gaining popularity? A thorough analysis of the appeal of PELLIOT, which is attracting global attention PELLIOT, an outdoor lifestyle brand originating from China, began full-scale activities in Japan in 2024, and has been attracting a lot of attention from Japanese outdoor fans through events such as GO OUT JAMBOREE held at the foot of Mt. Fuji and trekking projects on the Kumano Kodo, a world heritage site. We have also decided to exhibit at “TOKYO OUTDOOR SHOW 2025” to be held at Makuhari Messe from June 27th (Friday) to June 29th (Sunday), 2025, further increasing our presence. In this release, we will introduce in detail the brand background, appeal, and product composition of PELLIOT, which is currently attracting attention.
https://prcdn.freetls.fastly.net/release_image/160296/6/160296-6-c0333e04bddf7a697de2b7f3d6b2dc4b-1872×867.png About PELLIOT (Periot) PELLIOT is an outdoor brand born in China in 2003 with the theme of “resonance with nature.” Inspired by the ancient Chinese story “High Mountain Flowing Water”, we propose a new outdoor lifestyle that connects people and nature, the city and the field. The brand name “PELLIOT” is based on the philosophy of “Welcome to nature” and develops clothing and gear suitable for a wide range of occasions, such as hiking, mountain climbing, camping, training, and leisure in the city. Thanks to our partnership with a global outdoor material manufacturer, our product line features both high functionality and sophisticated design.
https://prcdn.freetls.fastly.net/release_image/160296/6/160296-6-201f271c3fd416873d8dcc7aab787604-1869×854.jpg Features and product series PELLIOT has built its own “PT-CHINA New Natural Science and Technology Platform” and adopts advanced materials such as Polartec, eVent, PRIMALOFT and CORDURA. Divided into four product series to meet the needs of diverse outdoor users: THE LIMIT: High-end model for extreme environments PERFORMANCE): Highly functional and highly durable standard line MOUNTAIN: Design that combines natural beauty and urban functionality CLASSIC: Urban outdoor style that blends into everyday life These products have won awards such as the Asian Outdoor Award, IDA International Design Award, and G-Mark (Good Design Award), and have received high praise for both their design and functionality.
https://prcdn.freetls.fastly.net/release_image/160296/6/160296-6-df891cfc126b1d5d64c7f8ea812ba7f7-1920×980.png Future developments: TOKYO OUTDOOR SHOW 2025 exhibition PELLIOT will be exhibiting at “TOKYO OUTDOOR SHOW 2025” to be held at Makuhari Messe from June 27th (Friday) to June 29th (Sunday), 2025. At this exhibition, in addition to unveiling new fall/winter models for the first time, we also plan to introduce new colors such as the “Little Forest Rash Guard” that attracted attention in the spring/summer season, and new colors of the popular MOUNTSHELL jacket. At the venue, there will be photo spots, novelty distribution, and limited projects for visitors to enjoy. Company profile Company name: Thunder Japan Co., Ltd. Head office location: Alto Villa Toranomon 306, 3-15-5 Toranomon, Minato-ku, Tokyo Established: 2024 Business description: Manufacturing, sales, import/export of outdoor products Brand official website: https://pelliot.jp Instagram: @pelliotjp Contact information regarding this matter PR Secretariat Co., Ltd. E-mail:
melody@pelliot.jp