Neroli NEROLI, with Karen Fujii as creative director, announces its Fall/Winter 2025 collection

NEROLI, with Karen Fujii as creative director, announces its 2025 Fall/Winter collection ​
mogra Inc. Press release: July 3, 2025 [NEROLI] NEROLI, with Karen Fujii as creative director, announces its 2025 Fall/Winter collection A softness at the core of black — Proposing everyday wear that “remains dignified and keeps you excited” Going one step further from the “cool and strong-willed female image” presented in the previous BLACK COLLECTION, this season NEROLI pursues “dignified softness that fits into everyday life.” While the entire outfit is made up of black, the cutting allows you to peek a glimpse of your skin, the balance allows you to play with layers, and the comfort of the outfit gives you a subtle thrill. Here is NEROLI’s style, which brings out your “uniqueness” that lies between strength and gentleness.
https://prcdn.freetls.fastly.net/release_image/146282/2/146282-2-18e2a461458e4709120da45f8769b8c5-2160×2700.jpg 2025AW Collection Concept:The sophistication and excitement of the color black “This 2025AW collection is also deliberately limited to ‘black’,” says creative director Karen Fujii. As she says, this season’s NEROLI is composed entirely of black, but depicts a worldview that incorporates ‘excitement’ and ‘softness.’ The cool jacket style introduced in the previous BLACK COLLECTION was a turning point for NEROLI. While continuing the core of the collection this season, Fujii says, “We’ve made it more suitable for everyday use in terms of design and price range.” “While retaining the strength and sophistication of the color black, we’ve packed it full of details and silhouettes that will make girls’ hearts skip a beat.” Light materials, translucent skin, and bold cuts on the back. The details of the design are designed to gently create excitement in the wearer while eliminating any sweetness. “What I wanted to portray with NEROLI this season is a woman with a “softness at her core.” “I want to be strong, but I don’t want to be on edge all the time. I was conscious of creating a dignified appearance that would empathize with those real emotions.” NEROLI aims to be neither simply minimalist nor simply feminine, but a new aesthetic sense that “excitement does not equal sweetness.” This collection has been designed to be something that you will want to choose for yourself.

https://prcdn.freetls.fastly.net/release_image/146282/2/146282-2-4ff4d32993932c3144e26c2f720635fd-1800×2700.jpg Lace Bodysuit / More than just an inner, a piece that stands out as a single piece / 22,000JPY (tax included.) Key Items: Bodysuits take center stage When talking about NEROLI’s collection this season, the bodysuit is an essential piece, with the director himself saying, “I think it will be worn a lot this season.” “It’s designed to be a main piece of clothing, rather than an inner piece. It looks great on its own, and you can enjoy different looks by layering it with a jacket or skirt.” Despite its compact silhouette, the design is designed to flatter the body line. Careful consideration has been given to how the skin is exposed and how comfortable it is to wear, and the balance between NEROLI’s signature “femininity” and “a slight thrill” is appealing. “I hope you can feel the NEROLI-like “balanced feeling that’s a little surprising.” This bodysuit will bring a new wind to the layered style of the AW season, and will be proposed as an iconic piece of the brand. This season, NEROLI’s theme is to create clothes that are “dignified and exciting.” This one piece is the epitome of that concept.

https://prcdn.freetls.fastly.net/release_image/146282/2/146282-2-f921075fd46ca42a0c6d7790dd998230-1800×2700.jpg V-Neck Cardigan / Real resonance in the unisex line / 34,100JPY (tax included.) Key Items: Shared “excitement” In this 2025AW collection, 3 types of unisex items are being developed as new pillars. The background to this reflects the evolution in response to the previous collection and NEROLI’s value of “having fun together.” “Compared to the previous line, the unisex line is designed to be more comfortable to wear and easy to share. It comes in two sizes and is designed to fit both men and women, so we would love to suggest that couples enjoy it together.” What this line has in common is the joy of being able to share it with anyone, regardless of who wears it. The designs are not limited to excessive gender expression, but are tailored to suit each individual’s personality and mood. “It fits well for both men and women, and is a design that couples can enjoy sharing together.” It is both “a piece for yourself” and “a piece to share with someone else.” This approach to clothing is a very NEROLI-like choice for the modern era. Creative Direction – NEROLI believes in the beauty of “being yourself” – What Fujii was most conscious of when creating this product was the balance between excitement and ease of picking up the product. “Last time, the impression was cool and structured, but this season, we wanted to make it a little more suitable for everyday life. While maintaining the worldview of NEROLI, we pursued something that people would actually want to wear in terms of price range,
silhouette, and comfort.” This attitude is also reflected in the photography and the presentation of the exhibition space. For example, the “contrast of light and shadow” in the photography and styling that allows the skin to peek out are not too strong, but certainly allow for a core expression. “What was particularly impressive was the shooting with a bodysuit and styling that showed a little skin. It didn’t look too strong, but it had a good core, and I feel like I was able to express the atmosphere of enjoying being yourself.” Exhibition Design – A tranquil atmosphere that conveys “invisible beauty” – Similarly, the exhibition venue was designed to have a “world view that quietly permeates the space.” “We have created a space that is not overly elaborate, but has a sense of space and tranquility. We hope that visitors will relax and enjoy the time to “intuitively choose” clothes that suit their mood.” NEROLI clothes are not meant to show off to others, but to make you feel comfortable. Their essence is similar to the act of cultivating a sense of beauty from within, like skin care that touches the skin. “The sense of beauty is in what is not visible. The texture of the lining of the clothes and the lines of the stitching are not for showing to others, but for making yourself feel good.” This quiet and core aesthetic sense is at the core of both the NEROLI and NEROLI LABO brands. A Quiet Dedication to Skin by NEROLI LABO:Another aesthetic of “styling” by Karen Fujii On the day of the exhibition, there will also be a touch-up corner for the skincare brand “NEROLI LABO” directed by Karen Fujii. This brand was born under the concept of “timeless beauty” that balances the skin and mind. It pursues beauty that is not bound by time or age, and proposes self-care that cultivates radiance from within. Just like with clothes, self-care is tailored to your mood and senses. Try
experiencing the philosophy of “settling” proposed by NEROLI on your skin as well. *You can actually try out the products at the venue.
https://prcdn.freetls.fastly.net/release_image/146282/2/146282-2-053b99f69f8b51185e77826799b86875-2160×2700.jpg Message to Our Guests – A message to fans and the future – What Fujii wants to convey through the exhibition is not just a fashion experience, but the value of “time to face yourself.” “What we want to deliver through this exhibition is an experience that makes the time you spend choosing clothes a time to take care of yourself.” “Those are the moments when you suddenly smile in front of the mirror and think, ‘I look good today.'” It’s the extraordinary in the ordinary that is brought about by the “little sense of elation” that NEROLI clothes give you. “I hope NEROLI clothes can be the catalyst for that. That’s what I’ve been thinking about.” Also, to those who are experiencing NEROLI for the first time, he says the following. “I think NEROLI is clothing that never makes the wearer stand out too much, but gently brings out the wearer’s own presence. It’s
unpretentious, but it lifts your spirits just a little. I would be happy if you could find a piece of clothing like that.” Clothes that are not too assertive, but certainly bring out your “uniqueness.” This is also NEROLI’s encouragement for all those who live their daily lives with grace. Exhibition Information: NEROLI 2025AW EXHIBITION ■Date and time of event 7/12 15:00-19:00 (last entry 18:30)
*17:00-Special event 7.13 12:00-19:00 (Last entry 18:30) *17:00-Bonus party ■Venue 5-15-9 Minamiaoyama, Minato-ku, Tokyo Flat Aoyama 101 Approximately 7 minutes walk from Omotesando Station B1 exit 〈Along Kotobuki Street, CLINTON ST. BAKING Turn right just before COMPANY, and it’s 1F on your right at the end of the road. ■Order / Payment Method ・Please fill out the order sheet at the venue. ・Only various credit cards and electronic money are accepted for payment. *Please note that we do not accept cash payments. *Payment will be made at the venue’s cash register on the day. ■Novelty We will give an original Palo Santo to those who order at the exhibition. *Limited to one per person. *Only available to those who purchase at the venue on the day. ■Purchaser benefits If you purchase two or more apparel items at the venue on the day, you can participate in the autograph session starting at 17:00. *The autograph can be done on either the Palo Santo bag given to you as a novelty or on your personal belongings. *The session starts at 17:00 on both days. *If you are participating, please return to the venue by the start time. *Tickets will be given to eligible people at the register. *Tickets will not be reissued, so please be careful not to lose them. *Signing is limited to one per person. *NEROLI LABO products are not eligible for the bonus. ■NEROLI LABO space On the day, you can also try out products from the skincare brand NEROLI LABO. Not only will you be able to actually feel the texture on your skin, but you will also be able to purchase the products on the spot. ■Notes, etc. – Please refrain from arriving before the designated time or lingering around the venue or inside the store. – There is no limit to the number of items you can purchase. – Only letters will be accepted as gifts for Fujii Karen. Please hand them over to a member of staff when you pay. ■HP/SNS NEROLI Official Site https://neroli.site/ NEROLI Instagram @neroli_jp NEROLI LABO Instagram @neroli_labo *This email has been sent automatically, so please do not reply.