A variety of industries are participating, including S.T., Moact, and Kamiyama Marugoto National College of Technology! Just wear these and feel 4 degrees cooler! Keep yourself cool this summer and in the future. Allbirds “Cool Biz for your feet” co-

S.T., Moreact, Kamiyama National College of Technology, and many other diverse industries are joining in! Just wear them and feel 4°C cooler! Stay cool this summer and in future summers. Allbirds “Cool Biz for your feet” co-creation project begins! ​
Allbirds Press release: July 3, 2025 To the media A variety of industries are participating, including S.T., Moreact, and Kamiyama Marugoto National College of Technology! Just put them on and you’ll feel 4 degrees cooler! Keep yourself cool this summer and in the future. Allbirds “Cool Biz for your feet” co-creation project has begun! One ​​step at a time towards a cool summer. Allbirds
(headquarters: San Francisco, USA; hereinafter Allbirds), which uses natural materials and is also known as “the most comfortable shoes in the world*¹,” will launch the “Cool Biz for Your Feet” project on Thursday, July 3, 2025. This project is an activity to promote the idea of ​​wearing breathable sneakers as a “Cool Biz” in addition to no ties and no jackets as a measure against the “feet” closest to the ground in the summer, when temperatures can exceed 60 degrees Celsius, in collaboration with a wide range of industries. Without losing sight of the original purpose of “Cool Biz,” we aim to cool the summer from the feet up. Through co-creation, we also promote taking a step to “cool the summer by even 1 degree” by wearing Allbirds sneakers, which are designed to reduce environmental impact. As the first step of co-creation, we will present Allbirds sneakers to co-creation companies and organizations, and disseminate the message together with industries where people often work in leather shoes or pumps even in the summer, companies that have studied the challenges of summer feet, and high school students who will lead the future. (Current
participating companies and organizations: S.T. Corporation, Moreact*, Kamiyama Marugoto College, etc.) * Moreact is a service provided by Kansai Electric Power Co. that promotes social contribution activities in a wide range of areas. Starting July 3, 2025, this project site will begin recruiting companies and organizations that sympathize with “Cool Biz for your feet” and want to join in the co-creation action. As the first step in co-creation, companies and organizations that can take action to popularize “Cool Biz for your feet” will be presented with Allbirds sneakers*2. By doing so, we aim to create an opportunity for various companies and organizations to reconsider the “feet” of their employees at work, and to make Japan’s summer business scene more comfortable. Project website:
http://goldwin.co.jp/brand/allbirds/ashimotocoolbiz *¹Phrase used when reviewing Allbirds shoes in TIME magazine in the US *2Free offers are limited in number.
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-3ac59df97695a1763424f4fa8f856459-3900×2194.jpg ■Approximately 80% of business people want to change into sneakers. It turns out that the lack of a common social understanding of “Cool Biz” is an issue. According to an online survey*3 conducted by Allbirds, 79% of business people who wear leather shoes or pumps for work in the summer are unable to protect their feet from the heat, and 74% of people said they would like to take measures in the future, making it clear that protecting their feet from the heat is an issue for many business people. On the other hand, when it comes to the image of “Cool Biz,” 89% of respondents said no tie and 64% said no jacket, but only 15.3% said sneakers. Even though 78% of people said they would like to wear sneakers as work shoes in the summer (July to September), sneakers are not considered to be a good thing to adopt as “Cool Biz”. In order for “Cool Biz” to spread, many people answered that “many companies need to participate (47%),” “the image that business scenes = leather shoes should be improved (45%),” and “shoe options that match business scenes (45%)” are necessary. In addition to changing the awareness of society as a whole, it was found that it is important for many companies to participate. ■ Turn “Cool Biz for your feet” into an action to “keep your feet cool in future summers” Allbirds’ mission is to “reverse climate change through the power of business,” and they offer shoes that reduce the carbon footprint as much as possible. The average carbon footprint of a typical sneaker is about 14kg CO2e*4, while Allbirds’ is about 5.5kg CO2e. Just by wearing them, they reduce the environmental impact by about 60%, and they offer products that allow everyone to work together to not only “keep cool in the current summer,” but also to “keep cool in future summers.” We established this project because we believe that updating the common understanding of “Cool Biz” and increasing the number of business people who practice “Cool Biz for your feet” will make the summer more comfortable for working people and also lead to reversing climate change, which is one of the causes of the increase in extremely hot days. In response to the survey results that show that a society-wide effort is important, we will promote this project through a co-creation approach with various companies and organizations. ■ Allbirds sneakers that make you feel 4 degrees Celsius below zero Prior to this project, Allbirds conducted a joint experiment with Goldwin Tech Lab. When comparing the perceived temperature when wearing Allbirds sneakers and regular leather shoes in a room maintained at 26°C and 50% humidity, the result was that when wearing Allbirds sneakers, the perceived temperature was reduced by -4.1°C.*5.
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-f51b7dceeac4ce8558f4c3dc718b64e8-800×600.jpg
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-0b44ab59d5eb5eb8320361720c92c6f2-406×240.jpg Allbirds release more heat than regular leather shoes, so the image of Allbirds appears redder. ※3: Allbirds survey “Survey on working styles and work shoes in summer” (Survey period: April 30 to May 1, 2025, survey subjects: 300 men and women nationwide in their 20s to 50s who work in leather shoes or pumps in the summer (July to September), survey method: online survey). ※4: This data is based on the results of a study conducted by MIT on the reduction of greenhouse gas emissions in the manufacturing process of shoes. ※5: Research conducted by our company. The temperature and humidity inside the shoes of six subjects were measured after 60 minutes of sitting and walking, and the results were calculated using the Misnar formula (improved version) to determine the “sensible temperature.” This is a calculated value based on differences in breathability, and the sensible temperature is a subjective feeling and varies from person to person. The product does not have a direct effect on the structure or function of the body. The Misnard formula is a method of calculating how hot or cold a person actually feels (= perceived temperature) based on conditions such as temperature, humidity, and wind speed. ■Co-creation actions with various industries As of July 3, we will introduce the specific initiatives of companies and organizations that have agreed to this project and begun co-creation actions. We plan to continue to implement various initiatives with participating companies. Please pay attention to them. (Project website:
http://goldwin.co.jp/brand/allbirds/ashimotocoolbiz) S.T. Corporation: Healthy management and sales performance promotion S.T. Corporation, whose corporate slogan is “Let’s change the air,” has agreed to this project from the perspective of improving the comfort of the working environment. By spreading “Cool Biz for your feet” throughout the company, we will explore the possibilities of new ways of working starting from the feet.
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-5169e121935f3dcfdb99afae6e993e51-1895×1726.jpg ST Human Resources and General Affairs Department Manager Sato I hope that the “Cool Biz for Feet” project will encourage people to choose sneakers as an option in addition to leather shoes. If “Cool Biz for Feet” not only makes working more comfortable, but also leads to improved health and work performance, it may also lead to a more comfortable working environment for employees from the perspective of health management. I hope that by disseminating the results of our efforts, we can encourage more companies to implement “Cool Biz for Feet.” ” Kamiyama Marugoto National College of Technology: Workshop to develop ideas for promoting cool biz at your feet Kamiyama Marugoto National College of Technology, with the concept of “a school that changes the future of humanity with technology and design,” creates opportunities for thinking about future work styles and lifestyles together with the younger generation.
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-90897d43758b57b2b426cb70f1f297a7-1894×1726.jpg Director of Kamiyama Marugoto College (Partnership/Student
Counseling/Dormitory) Yoshitaka Tanaka “Allbirds has been sympathetic to our school’s philosophy since the school opened, and provides students with shoes every year. Not only students but also faculty and staff have the opportunity to wear the shoes, and the comfort and environmental friendliness of the shoes support the entire school every day. This “Cool Biz for Feet” project was a unique learning opportunity for our school, approaching the urgent social issue of extreme heat from a new perspective of “feet”. We will continue to work with Allbirds to reexamine society from familiar discomforts and accumulate practices that will lead to a better future. ” ■Allbirds Japan representative comment “The Japanese summer is getting tougher every year, and we felt that the traditional Cool Biz alone was not enough to deal with this issue. In particular, for business people who stand all day and move around a lot, foot comfort is directly linked to productivity and health. This “Cool Biz for Feet” project is a challenge to breathe new life into the way people work in Japan by utilizing Allbirds’ comfort and efforts to reduce environmental impact. We would like to make this movement bigger together with all of our wonderful co-creation partners.” Nishida Kohei, General Manager of Allbirds Business Division …
style=”font-size:16px;line-height:28px;padding:0;word-break:break-all;”> ■Outline of the “Cool Biz for Your Feet” Project Project name: “Cool Biz for your feet” project Start date: Thursday, July 3, 2025 – Objective: To contribute to improving the comfort of working environments in the summer and reducing the environmental impact by popularizing the wearing of sneakers in business situations. Main activities: ・Recommendation and support for the introduction of sneakers in co-creation companies ・Information dissemination and case study introduction on the project special website ・Awareness events and campaigns (planned) Special website URL:
http://goldwin.co.jp/brand/allbirds/ashimotocoolbiz Hashtag: #CoolBizForYourFeet #Stay1℃CoolerInSummer
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-cf2377fb9798fe369a71573683f4ad01-1080×1350.jpg What is a carbon footprint? Carbon footprint is the kg CO2e emitted to make a product. All greenhouse gas emissions converted into CO2 emissions. From April 2020, “Allbirds” will display the carbon footprint on all products. We aim to achieve zero emissions in the manufacturing process, and we will create a world where it is commonplace to “know your CO2e emissions for the sake of the Earth,” just like how calories are labeled on food products. ▼Click here for details https://allbirds.jp/pages/sustainability ■About Allbirds
https://prcdn.freetls.fastly.net/release_image/52205/72/52205-72-750fb2814825348d75ff47295a487b65-1759×1854.jpg Since its founding in San Francisco, USA in 2016, Allbirds has been developing products while listening to customer feedback under the mission of “reversing climate change through the power of business,” and continues to make shoes that combine simple designs and comfort that “feels like walking on clouds” with reduced environmental impact. So far, Allbirds has reduced the average carbon footprint of all products by about 44% over the three years from 2020, and aims to achieve zero by 2030. Allbirds began with the “Wool Runner.” It is a signature shoe that symbolizes the brand, and it has been loved by many people for its functionality and comfort, which was called “the most comfortable shoe in the world” by Time magazine. It has a sock-like fit, comfort like walking on clouds, a lightweight structure that makes use of natural materials, and a simple design that never gets old. These elements permeate all Allbirds products, and we continue to update our customers’ lifestyles more comfortably through shoes. However, what we aim for is not just to deliver comfortable shoes. Our mission that we must not forget is “to reverse climate change through the power of business.” To achieve this, we continue to take one step at a time with the aim of making shoes with zero environmental impact. In 2020, we became the world’s first fashion brand to display the carbon footprint (CO2 equivalent emissions) of all products.
【Contact for media inquiries】 Allbirds Japan Public Relations: Mori Email: support@goldwin-customer.jp
About the store Harajuku Store Store name: Allbirds Harajuku (Allbirds Harajuku) Address: 1-14-34 Jingumae, Shibuya-ku, Tokyo Harajuku Jingu no Mori Building 1st floor Phone number: 03-6804-6827 Business hours: 10:00 – 19:00, irregular holidays Marunouchi Store Store name: Allbirds Marunouchi (Allbirds Marunouchi) Address: 3-4-1 Marunouchi, Chiyoda-ku, Tokyo New International Building 1st floor 105th Ward Phone number: 03-6812-2580 Business hours: 11:00 – 20:00, irregular holidays *10:00-19:00 on Sundays and holidays Osaka Store Store name: Allbirds Osaka (Allbirds Osaka) Address: 4-20 Ofukacho, Kita-ku, Osaka Grand Front Osaka South Building 4F Phone number: 06-6487-8841 Business hours: 11:00-21:00, irregular holidays *This email was sent automatically, so please do not reply.