【IVA Inc.】Fake Busters, the No. 1 AI authentication service in Japan, begins authentication of POP MART’s “LABUBU”!
IVA Co., Ltd. Press release: July 3, 2025 To the media Fake Busters, the No. 1 AI authenticity appraisal service in Japan, begins appraisal of POP MART’s “LABUBU”! ~Appraisal of the blind boxes and actual products of “LABUBU”, “ZIMOMO”, and “MOKOKO”~ IVA Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Yoshio Aihara; hereinafter “IVA”), the operator of “Fake Busters,” the AI authenticity appraisal service with the No. 1 domestic market share (※1), has begun authenticating “LABUBU,” an international art toy brand by POP MART.
https://prcdn.freetls.fastly.net/release_image/53083/62/53083-62-7ace412ccc96febbe9bdbe4e908112c2-1950×1096.png ◼️Background LABUBU is an elf character that appears in “THE MONSTERS”, an IP representing the international art toy brand POP MART. Its popularity accelerated after a well-known influencer posted about it on social media, and it has been attracting a lot of attention around the world. However, this growing popularity has led to a lot of illegal resale and distribution of counterfeit products. In order to address the issue of counterfeit art toy distribution, Fake Busters has begun authenticating LABUBU by utilizing the appraisal techniques and knowledge it has cultivated. First, it will be conducting appraisals of “LABUBU”, “ZIMOMO” and “MOKOKO” from the LABUBU family. We will continue to expand our appraisal brand for various products, including those in the fashion and hobby fields, and contribute to the healthy development of the secondary distribution market. ◼️About the appraisal menu For blind boxes (only the box is subject to appraisal) and the doll itself, we will conduct a “quick appraisal” based on a photo or a “complete appraisal” by mail. ・Quick appraisal ¥1,100 (¥1,000 tax) This is a speedy and affordable authenticity appraisal service that uses product photos taken by the customer to perform the appraisal. The appraisal results will be provided within 48 hours of your request. Cutting-edge AI technology and the world’s best appraisal team work together to perform appraisals, so even with image appraisals, we boast high accuracy without compromising on quality.
https://www.fakebusters-iva.com/ja/quickverification ・Complete appraisal ¥3,300 (3,000 tax) After you mail us your product, our specialized appraisal team will use AI appraisal and various specialized equipment to conduct a detailed appraisal. Products that are authenticated as genuine will be attached with a metal Fake Busters tag with a serial number or a Fake Busters seal that leaves a mark on the seal when peeled off, and the appraisal result will be guaranteed along with a tamper-proof appraisal certificate. After the product arrives, we will usually notify you of the appraisal result within 3 to 5 days.
https://www.fakebusters-iva.com/ja/completeverification ◼️What is POP MART? POP MART is a fast-growing global brand in pop culture and entertainment. Its purpose is to bring color and inspiration to your everyday life through designer toys and fun experiences. We are committed to nurturing and managing IP (intellectual property) and selling designer toys, and currently operate more than 550 stores and more than 2,500 ROBOSHOPs (vending machines) in more than 30 countries and regions. We pursue the possibilities of creativity by developing numerous iconic characters such as MOLLY, DIMOO, SKULLPANDA, and THE MONSTERS. ◼️About “Fake Busters” “Fake Busters” is an AI authenticity appraisal service with the largest market share in Japan (※1), with a total of over 1.8 million appraisals covering approximately 200 brands with many counterfeits in circulation. In addition to AI appraisals developed from a vast data base and abundant appraisal knowledge, we use an appraisal team with diverse backgrounds and cutting-edge specialized equipment to perform accurate and prompt appraisals. While expanding our efforts with many companies, mainly domestic
marketplaces and reuse companies, we have also strongly promoted the overseas expansion of our business, opening a Taiwan base in June 2023 and a Chinese corporation in September of the same year. In the future, we will expand not only into the Japanese market, but also into the Asian market, European and American markets, and European markets. Official Instagram account:
https://www.instagram.com/fakebusters_official/ Official X account: https://x.com/FAKEBUSTERS_JP (※1) According to our own research, survey conducted in December 2022, as an “authenticity appraisal service” in Japan
https://prcdn.freetls.fastly.net/release_image/53083/62/53083-62-ff107c55084b905660e145881f01d426-2054×584.png ▼Click here for details and inquiries about the “Partnership Program” plan for corporations
https://www.fakebusters-iva.com/en/BusinessContact ▼About supported brands Currently, we can authenticate over 200 brands, including sneaker brands, apparel, accessories, luxury brands, and trading cards. We will continue to add supported brands in the future.
https://prcdn.freetls.fastly.net/release_image/53083/62/53083-62-5ab078e4cc0f4c0041a842d22425e542-2058×1158.png ◼️Representative Director and CEO Profile
https://prcdn.freetls.fastly.net/release_image/53083/62/53083-62-bc8133dfdccf2e1a83da514183ed5c32-733×733.png Yoshio Aihara Born in 1995. Graduated from the Graduate School of International Management at Aoyama Gakuin University and obtained an MBA. While a student, he launched his first apparel-related company. So, focusing on the ever-growing sneaker market and the pain point of the “fake problem” that the market has been facing for many years, in 2019 he launched “FAKEBUSTERS”, an authenticity appraisal service that achieves high accuracy by combining AI and appraisers, and founded IVA Co., Ltd. He is bilingual in Japanese and Chinese. He was selected for “Forbes JAPAN 30 Under 30 2023” and “Forbes 30 Under 30 Asia 2024”. 【Company Profile】 IVA Co., Ltd. (Fake Busters Management) Location: Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo 45F Representative Director: Yoshio Aihara Business: Authentication of sneakers, apparel, brand bags, and trading cards URL:
https://iva-corp.com/ More details about this release *This email was sent automatically, so please do not reply.
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