Gap launches Spring 2025 global campaign “Feels like Gap.” on March 5th, celebrating comfort and confidence

Gap launches Spring 2025 global campaign ‘Feels like Gap.’ on March 5th, celebrating comfort and confidence ​ Gap Japan Co., Ltd. Press release: March 5, 2025 Gap launches Spring 2025 global campaign “Feels like Gap.” on March 5th, celebrating comfort and confidence Feels like Gap., featuring actress Parker Posey, spotlights creatives through movement, music, and feel-good essentials that help you be yourself
https://prcdn.freetls.fastly.net/release_image/11503/673/11503-673-12e56cb1ad406db3b7773437b1baf3b1-2000×1125.jpg This spring, Gap celebrates the courage and confidence to be yourself by embracing the power of comfort. “Feels like Gap.” is a campaign that celebrates the courage and self-expression of self-confidence and expressing one’s individual style through a collection of soft, sophisticated essentials. A timeless wardrobe staple, Gap’s
traditional collection combines style, quality and comfort to bring a fresh perspective to your everyday look. This campaign, featuring actress Parker Posey, embodies the spirit of “dancing without worrying about what others think.” Known for his fearless creativity and unique style, Posey brings optimistic energy and humor to every moment. Mark Breitbard, President and CEO of Gap Brands, said: “Feeling comfortable is the ultimate in confidence. The latest Spring collection of soft-touch essentials is designed to help you move freely and be yourself. True style begins with feeling comfortable in what you wear. A bold expression of who you are, the hoodie is the very essence of Gap, which encourages others to express their own originality.” The Gap Spring 2025 collection offers iconic essentials in soft materials, relaxed silhouettes, and versatile styles. The collection takes Gap’s best-selling fabrics like ultra-soft denim and vintage soft sweats to new heights, updating every Gap wardrobe staple with comfort. Introducing our featured products: ・Ultra Soft Carpenter Denim- An edgy update to a classic style. For the hoodie, style this baggy carpenter denim with a natural colored denim big shirt. ・Modern Rib Cropped T-Shirt- This camel tan striped T-shirt worn with a hoodie is reminiscent of the 90s, and can be worn alone or layered with a scoop neck ribbed tank top for a sophisticated look. ・Organic Cotton Vintage Cropped T-Shirt – This item features a comfortable boxy silhouette that is a new twist on a vintage T-shirt that has been loved for many years. Worn by dancer Camila. ・ Relaxed Icon Denim Jacket – Updated Gap’s best-selling Icon Jacket with a softer feel and roomier fit. Worn by dancer Alison. Created and photographed by leading female creatives in the industry, including photographer Amy Troost, director Talia Collis, and choreographer Sadie Wilking, the campaign features Parker dancing freely with a diverse group of dancers. The 90-second movie, set to the emotional track “Mama’s Eyes” by pop artist Mette, tells a powerful story that conveys the importance of acceptance through dance, sound, and styling, and encourages people to share their unique stories with those around them. Parker Posey said: “Confidence is the feeling of being able to be who you are. When I decided to shoot this Gap campaign, I was reminded of my childhood, when I wore relaxed clothes and danced whatever I wanted without worrying about anything. I was inspired to see how that cool, optimistic spirit continues to exist in the next generation.” Gap’s Spring campaign will be rolled out in Japan from March 5, 2025 (Wednesday) on Gap’s brand channels, including digital media and social media. You can experience the campaign through digital storytelling, including an animated lookbook, a playlist of store background music selected by Parker Posey, and attractive content posted by creators on various social media platforms. For more information, please follow @gap @gap_jp. Gap Official Online Store https://www.gap.co.jp/gap-feels-like-gap Gap Spring 2025 Global Campaign Movie https://youtu.be/JV9jSZ4cbtE