[BEAMS Co., Ltd.] is holding its first independent limited-time store in America, its roots
BEAMS Co., Ltd. Press release: November 25, 2024 is holding its first independent limited-time store in America, its roots The original collection of , which is popular not only in Asia but also in Europe and America, is lined up, and a space where you can experience the entire world view will be available for a limited time in Los Angeles
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-5bc9595584abc9501b06159e77dc60bf-1080×1080.jpg Key visual for “BEAMS PLUS LIMITED STORE in Los Angeles” announcement BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Hiroshi Shitara) is the first limited-time store in the United States of BEAMS PLUS, which is based on the concept of “real men’s clothing that you can wear for years and never get tired of.” BEAMS PLUS LIMITED STORE in Los Angeles” will be held in Los Angeles from Friday, November 15, 2024 to Tuesday, December 24, 2024. BEAMS PLUS inherits the identity of American ivy style, work, sports, and military uniforms from the mid-1940s to the mid-1960s, while adding their own interpretations and proposing new authentic wear that will continue to the next
generation. It started in 1999 and will celebrate its 25th anniversary in 2024. The original collection is sold at BEAMS stores in Asian countries, and the brand’s wholesale business began in 2009, and is currently sold at department stores and retail stores around the world, mainly in Europe and the United States. In the fall/winter season of 2024, we are doing business with 83 companies, and BEAMS PLUS is connected to many customers across countries and regions.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-d68f2addb9678c26a627cdfe5810542c-1080×1350.jpg BEAMS PLUS 2024 Fall/Winter Collection LOOK
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-2d0cc0be2d3bce2330f84992c0f950b4-1080×1350.jpg BEAMS PLUS 2024 Fall/Winter Collection LOOK
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-20912af0a431f1e9ff195461a7edc43c-1080×1350.jpg BEAMS PLUS 2024 Fall/Winter Collection LOOK BEAMS PLUS also frequently collaborates with global brands that sympathize with BEAMS PLUS, and although the brand is based on American casual, in recent years it has become even more modern under the direction of NOAH founder Brendon Babenzin. He has released two capsule collections with J.Crew so far, and in October of this year, he launched a capsule collection with London-based skate brand PALACE. We announced a collaboration with SKATEBOARDSPALACE, and the items that sublimated classic American style into a modern style attracted widespread attention. “BEAMS PLUS LIMITED STORE in Los Angeles”, which is being held this time, has been gaining popularity in Japan since 2022 as a project where you can experience the world of BEAMS PLUS and enjoy offline communication with BEAMS PLUS staff. I did. This year, which marks the 25th anniversary of the brand’s launch, the project was held in May in Taipei, Taiwan, where BEAMS has nine stores, in order to expand the project outside of Japan, further expanding the global community of BEAMS PLUS.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-d01e9185cbfe30eda1092150742c946f-3900×2925.jpg The store entrance expresses the world view of BEAMS PLUS with the styling of six mannequins and a torso displaying classic button-down shirts.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-3896c15b2a5da79595fc630f395fa71f-1800×2700.jpg Store exterior
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-648d8020dbae36eb5070fdeac4f504d6-1800×2700.jpg Store interior 1.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-1c91c1d831401b4a438866e92ac51d48-1800×2700.jpg Store interior 2.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-254dcc6c058bc79fd9203379d19f4bf9-1800×2700.jpg BEAMS PLUS staff “BEAMS PLUS LIMITED STORE in Los Angeles” store introduction video
https://img.youtube.com/vi/mEoABIqnq7M/sddefault.jpg
https://www.youtube.com/watch?v=mEoABIqnq7M
Event overview BEAMS PLUS LIMITED STORE in Los Angeles Period: November 15, 2024 (Friday) to December 24, 2024 (Tuesday) Location: 620 Imperial Street Los Angeles, CA 90021 Business hours: Monday-Saturday 11:00-18:00, Sunday 12:00-18:00 (PST) Instagram:
https://www.instagram.com/beams_plus_limitedstorela Director’s message has been leading BEAMS’ global business for many years, promoting wholesale business to retail stores around the world. And this limited store, which we are holding in America, our dream destination, is a long-awaited new step in which we can introduce not only our products, but also the brand’s worldview itself. Since the coronavirus pandemic, e-commerce has been gaining momentum around the world, and the environment surrounding BEAMS PLUS is no exception. However, contrary to this situation, when travel restrictions were lifted in 2023, the number of foreign customers visiting the BEAMS PLUS flagship store in Harajuku, Tokyo increased rapidly, and the number continues to increase. Masu. Some have made our store an important destination in their travels, some for the full collection in our flagship store, and others for the experience itself. Our store is not just a place to shop, but a “BEAMS PLUS community” where staff and customers, and sometimes customers, enjoy communication through clothes. It’s a place. We believe that this is a space where everyone who visits can experience and enjoy the worldview of BEAMS PLUS and its dynamism. The “BEAMS PLUS Limited Store in Los Angeles” that is being held this time is also a place where you can feel the charm of the BEAMS PLUS collection and community. We hope that as many people as possible will visit and have a special time together. Director Hideki “Harry” Mizobata
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-fc6512fb8ffd4cb9b6debc44a1460fac-1800×2700.jpg Director Hideki “Harry” Mizobata
Reception party held the night before on November 14th (Thursday) to commemorate the opening of “BEAMS PLUS LIMITED STORE in Los Angeles” Many related parties and fans gathered at the venue on the day of the event, and the night was filled with excitement. It was a space where guests could fully experience the worldview of BEAMS PLUS, where guests actively interacted with each other and were able to share a special time.
https://img.youtube.com/vi/IOuQMxnER30/sddefault.jpg
https://www.youtube.com/watch?v=IOuQMxnER30 Video of the reception party held to commemorate the opening of “BEAMS PLUS LIMITED STORE in Los Angeles”
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-15867d9368ec4d832329e01ca63f9ecf-3900×2600.jpg Reception party scene 1.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-14c5074dfa09d9e5595c6d4fd5d540ec-3900×2600.jpg Reception party scene 2.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-798a399bf9be0d3e4c6ae66a80491844-3900×2600.jpg Reception party scene 3.
https://prcdn.freetls.fastly.net/release_image/12471/782/12471-782-027697d1c27d9e2bcc117a4908ac49a8-3900×2600.jpg Reception party scene 4.
About BEAMS PLUS started in 1999. The concept is “genuine men’s clothing that you can wear for years and never get tired of”, which has its roots in America. From the mid-1940s to the mid-1960s, the United States experienced an unprecedented post-war economic boom and experienced significant growth in all aspects, including politics, economy, sports, and culture. Ivy style, work, sports, and military uniforms have been newly edited according to the style. BEAMS PLUS correctly interprets these four categories of functional and lean clothing, which continue to be the cornerstone and standard of fashion, while paying homage to universal beauty and details that reflect the times. We offer casual wear that will be passed down to the next generation by modernizing the silhouette, materials, and functionality. URL: https://www.beams.co.jp/special/beamsplus About BEAMS Founded in 1976 in Harajuku, Tokyo. Following the first store, “American Life Shop BEAMS,” we have opened stores based on the concept of various lifestyles around the world, selling domestic and foreign brands and works ranging from fashion, miscellaneous goods, interior goods, music, art, food, etc. We have led the times as a pioneer of select shops that introduce products from various angles. In particular, we have a rich track record as a catalyst for creating new value through collaboration, and provide creative solutions in collaboration with companies and public-private partnerships. With approximately 170 stores in Japan and the Asian region, the culture created by a community centered around things, things, and people is supported by a wide range of generations in each region. URL: https://www.beams.co.jp/

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