Tumi Japan LLC Tumi announces “MADE FOR YOU SINCE 1975” campaign to celebrate 50 years since founding

[Tumi Japan LLC] Tumi announces “MADE FOR YOU SINCE 1975” campaign to celebrate 50 years since founding ​
Tumi Japan LLC Press release: March 7, 2025 Tumi announces “MADE FOR YOU SINCE 1975” campaign to celebrate 50 years since founding Always focusing on people and revealing the brand’s signature style and vision for the future International travel and lifestyle brand Tumi announces its 50th Anniversary campaign “Made for You Since 1975” to celebrate 50 years since its founding. For half a century, TUMI has created products inspired by people’s journeys and movements, with thoughtfully designed products down to the smallest detail. Shot by renowned lifestyle photographer Christopher Anderson and directed by Nim Kyung Lan, the campaign explores the relationship between Tumi’s signature styles and the people who carry them.The campaign captures people’s lives as if through a window, and focuses on the versatility of Tumi’s luggage and backpacks, which can be used in a variety of situations. Shot in beautiful Lisbon, Portugal, the campaign video captures a variety of lifestyles, with the brand’s timeless classic styles such as Alpha, Voyageur and 19 Degree. “For our 50th anniversary, we wanted to celebrate the core collection, the cornerstone of the TUMI brand, created with the aim of perfecting people’s journeys,” says Victor Sands, Creative Director of TUMI. “This major milestone celebrates the future and celebrates the durability, functionality, practicality and timeless beauty that have made Tumi a beloved brand for more than 50 years. Throughout this year, we will continue to evolve and innovate, shaping the future of travel and lifestyle design.” The campaign video showcases the brand’s signature styles, including the Alpha International Dual Access Carry-On and the Voyageur Serena Backpack, which combine Tumi’s signature functionality, durability and sleek design. The Alpha International Dual Access Carry-on has an innovative storage design and a design that makes it easy to access luggage, making it a practical style for people who travel and move frequently. The Voyageur Selina Backpack combines stylish design and practicality, making it the perfect style for everyday use and travel. For 50 years, TUMI has created world-class travel and lifestyle products designed to improve the quality of travel for travelers around the world. As of today, we have more than 300 stores in major cities and travel hubs around the world, offering premium products for travelers and creators. “For 50 years, TUMI has focused on people and delivering products that enhance the travel experience,” said Andrew Dawson, president of TUMI. “Whether it’s a day trip to the city or a flight around the world, we aim to make every journey perfect. Our strength is our people. We are entrepreneurial and passionate about our work. We always create products from technical materials using the latest technology to functional products. We are always innovating, down to the last detail, and always keeping the people behind our products in mind. This 50-year milestone celebrates our accomplishments and marks the next stage in the brand’s continued evolution for the next 50 years and beyond.” Throughout this year, TUMI is celebrating 50 years with innovative new products and campaigns featuring global
ambassadors and TUMI Friends.
https://prcdn.freetls.fastly.net/release_image/25356/52/25356-52-510637523113916649b3e57f8712e58b-1080×1080.jpg 19 DEGREE ALUMINUM International Carry On
https://prcdn.freetls.fastly.net/release_image/25356/52/25356-52-42c5bb114d59e2fc603b78fac11b2de5-1080×1080.jpg ALPHA BRAVO
https://prcdn.freetls.fastly.net/release_image/25356/52/25356-52-4f00aa22b25bbf7a23719e7679053e1b-1080×1080.jpg VOYAGEUR
https://prcdn.freetls.fastly.net/release_image/25356/52/25356-52-34763cb8025af60679910df56aca719e-1080×1080.jpg TUMI ALPHA
https://prcdn.freetls.fastly.net/release_image/25356/52/25356-52-2d383cfe60ec2e05f280d3edbfe7de39-1080×1080.jpg 19 DEGREE LITE
https://img.youtube.com/vi/8b7Hws8ffyc/sddefault.jpg
https://www.youtube.com/watch?v=8b7Hws8ffyc About Tumi Since its founding in 1975, Tumi has continued to create business and travel bags and accessories that make travel more comfortable, easier, and beautiful. By combining superior functionality with a spirit of creativity, we strive to become a lifelong partner to make active people’s journeys more comfortable and powerful. For more information about Tumi, please visit . Tumi’s latest information is also distributed on Instagram, TikTok, Facebook, and YouTube. TUMI and the TUMI logo are registered trademarks of Tumi, Inc. (C) 2024 Tumi, Inc.