Birkenstock Japan Co., Ltd. FLORIDA: A beloved icon enters a new era

【Birkenstock Japan Co., Ltd.】 FLORIDA: A beloved icon enters a new era ​
Birkenstock Japan Co., Ltd. Press release: March 7, 2025 FLORIDA: A beloved icon enters a new era For the spring/summer season, the timeless triple strap sandal FLORIDA has been renewed from BIRKENSTOCK’s rich archive. A pair that combines BIRKENSTOCK’s heritage of craftsmanship and functionality, making it the ultimate summer must-have.
https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-dc4ce373fd74069cbb32534a5c3312a9-3900×2732.jpg BIRKENSTOCK’s Spring/Summer 2025 collection includes a renewal of FLORIDA, a refreshing and feminine classic sandal created by Karl Birkenstock in 1981. FLORIDA, a staple of BIRKENSTOCK’s archive and known for its simple yet unique style, is now available in a playful new lineup that incorporates sophisticated craftsmanship, robustness and functionality, as well as vibrant colors and innovative materials. With elegant straps, a variety of new materials and fresh,
summer-ready colors like Pure Sage and Sandcastle, FLORIDA is now a seamless addition to your modern wardrobe. At the heart of this is, of course, the anatomically shaped BIRKENSTOCK footbed, which provides support even when worn all day long. For the perfect summer style The first release from FLORIDA, which will be releasing a variety of variations this summer, is a beautiful half-exquisite nubuck strap in sophisticated nuanced colors. The tonal leather lining enhances its chic appeal, while the cork sides add just the right summer accent, and the gold or silver buckle adds a subtle sparkle. In the second stage, a platform with an attractive natural appearance will appear. You can choose from a variety of variations, including bold nubuck leather straps that fit securely to your feet, and vegan models that do not use animal materials. The slender upper design of FLORODA, which is the focal point of your feet, provides a feminine and modern option to BIRKENSTOCK’s sandal lineup, represented by ARIZONA. FLORIDA is a versatile style that can be paired with any outfit, from a chic look by the water to a flowing maxi dress. The first half-exquisition will be on sale from Friday, March 7th, and the second platform will be on sale from Wednesday, March 19th at BIRKENSTOCK directly managed stores and official online. The first campaign features Korean influencers Qjin & Qwon to convey FLORIDA’s cute and refreshing charm. FLORIDA HALF EXQUISITE
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https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-6e1dd619acea202fcf895590c201237d-3900×3900.jpg Sandcastle, Pure Sage 20,900 yen each (tax included) FLORIDA PLATFORM
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https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-5f256baa8bc5ffaf6a2306cce0693c1b-3900×3900.jpg Nubuck: Sandcastle, Pure Sage 18,700 yen each (tax included) Image
URL: https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-e5c1a2c65d46aabfb1bdf150ee1e518e-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-dcb816dd4276e1111d703fae235b3dba-3900×3900.jpg
https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-2b9c801f64e7fe7cc810d14af28fc5e0-3900×3900.jpg Vegan: eggshell, mocha, black 16,500 yen each (tax included) Qjin & Qwon (Gyujin & Gyuwon)
https://prcdn.freetls.fastly.net/release_image/45396/114/45396-114-b54b11f171c5461e8962b92e94cbff1e-640×427.jpg Qwon and Qjin are twin sisters born in Seoul, South Korea, and raised in Oklahoma, USA. Because his name was difficult to pronounce, “Kyu” was changed to “Q”, and he is often called “QQ”. I became interested in fashion design in high school, and after studying at FIDM, I worked as a design assistant. After that, he started YouTube while learning business with the aim of establishing a brand. In 2016, she returned to South Korea and started spreading information about fashion and lifestyle. It has gained international popularity and collaborated with many famous brands. He continues to be active today, leveraging his strengths in the digital field. https://www.instagram.com/q2han/ Inquiries regarding products Birkenstock Japan Customer Service