Formula 1(R) Louis Vuitton Australian Grand Prix 2025, the opening race where TAG Heuer makes its presence felt
LVMH Watches & Jewelry Japan Co., Ltd. TAG Heuer Press release: March 14, 2025 Formula 1(R) Louis Vuitton Australian Grand Prix 2025, the opening race where TAG Heuer makes its presence felt He will return as the official timekeeper of F1 at the “Formula 1(R) Louis Vuitton Australian Grand Prix 2025”, which will be the opening race of F1 in 2025. Consolidating its legacy in the world’s fastest sport.
https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-6820fea62ab55a8d378b562f1de14086-2160×1441.jpg Melbourne, Australia – March 13, 2025- 2025 F1 opening round “Formula 1(R) Louis Vuitton Australian Grand Prix 2025” is approaching, and expectations for the action-packed race are rising. Swiss luxury watch brand TAG Heuer will be taking on the most important role of the race as the official timekeeper of Formula 1(R). More than just
timekeepers, this partnership with F1 best represents TAG Heuer’s precision, innovation and unwavering passion for motorsport. TAG Heuer’s presence at the Formula 1(R) Louis Vuitton Australian Grand Prix 2025 celebrates its ties to Formula 1 through its timekeeping and unmistakable racing spirit, sharing many legendary moments. Image
URL: https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-0503e8327969489161c611f08e6e4e95-1080×1346.jpg F1 lives in TAG Heuer’s DNA In 1969, Heuer became the first luxury watch brand to sponsor a Formula 1 driver, forming a partnership with legendary Swiss driver Jo Siffert and placing its logo on his car. The turning point was 1971. Heuer is contracted by the Scuderia Ferrari F1 team to develop the revolutionary Le Mans centigraph, which plays a key role in race timing. During this contract, the Ferrari team won multiple Constructors’ and Drivers’ titles, thanks to Heuer’s ability to time accurately and without wasting a single second. In the 1980s, Heuer entered a new golden era when it was acquired by TAG Group, owner of the McLaren F1 team. The partnership with McLaren that was born from this led to successes such as winning the constructors’ championship many times, and drivers Alain Prost and Ayrton Senna taking turns holding the drivers’ championship title, ushering in an era in which McLaren dominated the F1 world. Senna, who had an outstanding presence among the drivers of this era, formed a strong bond with TAG Heuer that went beyond a mere sponsor-driver
relationship, and wore TAG Heuer watches both during races and in private. From 1992 to 2003, TAG Heuer was the official timekeeper of F1, and in 2016 a new relationship with Oracle Red Bull Racing began. We watched Max Verstappen, a talented driver who rivals the great drivers of the past, win four drivers’ championships. In 2025, TAG Heuer will return as F1’s official timekeeper. An exciting new era is here.
https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-5a1e186cd5764832550bd4e5f416210c-3900×2601.jpg Racing clock that catches your eye One of the elements that determines TAG Heuer’s presence at the Australian Grand Prix is the dedicated pit lane clock prepared exclusively for F1. The design is inspired by the TAG Heuer Formula 1 collection released in 1986, and the diameter of this clock is a whopping 1200 mm. High-performance materials are used, including a fiberglass bezel, ultra-light plexiglass dial, and aluminum hands for optimal readability. The highly visible LED display allows you to always read the time clearly, even in bright sunlight, in the rain, or under night race lights. The weight of the clock is 35kg. By combining various materials, we are able to reduce weight without sacrificing durability. Integrated into F1’s networked timekeeping system, clocks remain synchronized across all circuits. Prior to each race, all clocks are set to local time to ensure consistent accuracy.
https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-0665a6ebe671e4eb0d8cb805927a83b8-1801×2700.jpg In areas other than the pit lane, TAG Heuer will also install the TAG Heuer Monaco Clock, which symbolizes F1’s racing heritage and sophisticated design, increasing the brand’s presence in F1. The TAG Heuer Monaco, released in 1969, was a groundbreaking timepiece that overturned conventional wisdom in the watch industry, and became famous when Steve McQueen wore it in the 1970 film Le Mans. Its distinctive square case, left crown, and striking blue dial cement its status as a motorsport icon. Strategically placed in key locations around the paddock, including the VIP Hospitality Zone and the specially prepared F1 Lounge, the TAG Heuer Monaco Clock measures an impressive 55cm wide on the paddock totem and 40cm wide on all other totems. The 3m totem has a three-sided lighting design that ensures visibility from all angles, giving it an overwhelming presence at the most prestigious location in F1.
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https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-8f73e93c4f6f4b9627be503df3c9bdd7-1801×2700.jpg TAG Heuer at Australian Grand Prix At the Formula 1(R) Louis Vuitton Australian Grand Prix 2025, TAG Heuer will not only accurately measure times, but also provide fans with interactive events and experiential content, as well as bold and impactful branding. On the track, in the paddock and on digital screens around the world, TAG Heuer shares the excitement and speed of racing, reinforcing its deep-rooted ties to motorsport. For TAG Heuer, the Melbourne circuit itself is a canvas for its unmistakable identity. The TAG Heuer logo is also featured on the pedestrian bridges that fans use to move between sections of the course. At Turn 11, where precision and split-second decisions determine the outcome of the race, TAG Heuer branding will be in the spotlight. For example, a giant logo painted on the grass is clearly visible in aerial photography, while logo braking markers before key turns remind drivers and spectators that time is the difference between victory and defeat. It will also be integrated into the digital race experience, making TAG Heuer’s presence felt around the world, with the TAG Heuer logo graphically displayed when cars competing for the fastest lap or pit stops are shown. Whether they’re in the grandstands, following the cars on the trackside or watching the race streamed around the world, fans will find TAG Heuer to be an integral part of the GP, precisely timing races and capturing the moments that matter.
https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-c1bd87c316e72402650c7336589cf96b-712×570.jpg TAG Heuer x Oracle Red Bull Racing The watch of choice of the champion The Formula 1(R) Louis Vuitton Australian Grand Prix 2025 will once again highlight the partnership between TAG Heuer and Oracle Red Bull Racing. Oracle Red Bull Racing, a company that excels in speed, strategy and engineering, and TAG Heuer, a company with a passion for creating high-performance timepieces that capture the essence of motor racing, are perfectly aligned and have forged a powerful relationship that has led to numerous victories together. The key player in this partnership is Max Verstappen. A driver who embodies the values of precision, tenacity and tireless effort that both Oracle Red Bull Racing and TAG Heuer stand for. Verstappen takes on the Melbourne circuit wearing a TAG Heuer Monaco Split Seconds customized to his specifications. Chronograph”. This timepiece was designed to reflect his overwhelming strength in F1. That dial tells the story of Verstappen’s success story. The first subdial features four stars and the year in which he won the title, and below that is engraved “World Champion”, proof that he has reached the pinnacle of F1. The second sub-dial is engraved with the Lion emblem symbolizing Verstappen’s strength and his name, while the number 1 at 1 o’clock loudly proclaims him as last year’s F1 champion. Liam Lawson, one of Oracle Red Bull Racing’s rising stars, will also be wearing TAG Heuer this race weekend. That is “TAG Heuer Formula 1 Chronograph x Oracle Red Bull Racing”. With a bold design that conveys the adrenaline rush of F1, this timepiece embodies the team’s sense of speed. A relationship built on a shared belief and understanding that “not even a second should be wasted.” That is the partnership between TAG Heuer and Oracle Red Bull Racing.
https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-ee0c55e54ca9f7a48532d3bdcb6097e5-760×608.jpg An exciting season Although Melbourne will occupy a key place on the F1 calendar as the season opener, TAG Heuer will continue to be present in F1 throughout the 2025 season. The Pit Lane Clock will also appear at every Grand Prix and as the season progresses, fans can enjoy watching the design of this clock evolve visually and
dynamically to reflect the energy of F1.
https://prcdn.freetls.fastly.net/release_image/2796/454/2796-454-c91395ea4b86080e9fe8120f788c8633-2160×2700.jpg In F1, you can’t waste even a millisecond, or even a thousandth of a second. Every pit stop, every strategic decision, every
record-breaking lap is measured with absolute precision. When the 2025 season kicks off in Melbourne and the red lights go black, TAG Heuer will be on hand to capture every decisive moment. TAG Heuer celebrates the achievements of racing and establishes itself as the ultimate brand that provides highly accurate timekeeping in all races. Image
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