A limited-time POP UP STORE “JUST AN IDEA in TOKYO” curated by former Colette member Sarah Andelman will be held at SELECT by BAYCREW’S in Toranomon.

A limited-time POP UP STORE “JUST AN IDEA in TOKYO” curated by former Colette Sarah Andelman will be held at SELECT by BAYCREW’S in Toranomon. ​
Bay Cruise Co., Ltd. Press release: April 7, 2025 A limited-time POP UP STORE “JUST AN IDEA in TOKYO” curated by former Colette member Sarah Andelman will be held at SELECT by BAYCREW’S in Toranomon.
https://prcdn.freetls.fastly.net/release_image/11498/2039/11498-2039-58a7fe8ff45dde59e52c993bd2dfd07e-1920×1920.jpg JUST AN IDEA is run by Sarah Andelman, the creator of the legendary Parisian select shop “Colette,” which sadly closed in 2017, and whose activities include consulting, collaborating with a wide range of brands, curating special projects, and publishing her own books.
https://prcdn.freetls.fastly.net/release_image/11498/2039/11498-2039-33ace25c682b62c32852e5ec7143f341-982×1472.jpg The Tokyo version of the POP UP STORE, “JUST AN IDEA in TOKYO,” was finally realized through an enthusiastic love call from EDIFICE, a Japanese select shop that has advocated French chic and proposed styles for 30 years since its founding in 1994. We will have a grand launch on April 17, 2025, with “SELECT by BAYCREW’S” in Toranomon, Tokyo as our flagship. Based on her passion and curiosity that have remained unchanged since her days as Colette, the selection of items, whether unknown, famous, long-established, or up-and-coming, has been curated with an unbiased perspective and solid aesthetic eye, and is sure to thrill anyone. Additionally, in this project, fashion curator Motofumi Ogi “POGGY”, who collaborates with and curates brands not only in Japan but all over the world, will be participating as a guest curator. His perspective is fused with Sarah’s, creating a spectacular lineup that transcends genre boundaries and goes beyond just fashion. Team Ikuzawa, a project by Mai Ikuzawa, the daughter of legendary racer Toru Ikuzawa, that fuses motorsports and fashion, has announced in addition to inline development, a special collaboration with world-famous artist Chris LaBroy. A collaboration piece with RK, who started his career with the iPhone and is now a world-renowned photographer, and TOKYO FASHION, which selects and awards Tokyo’s latest fashion brands with high potential to be active in the world, and supports their overseas expansion. Collaborations with a wide variety of brands and artists will be brought together, including collaborations with the four Japanese brands that won the AWARD’ “YOKE,” “DAIRIKU,” “KHOKI,” and “TANAKA.” As Sarah says, “We want this Tokyo edition to be more than just a pop-up, we want it to be a place where a new creative dialogue is born between Paris and Tokyo.” It is sure to be an event where the energies of the two cities intersect. At Bay Crews Feature, Sarah created this POP In addition to the full interview conducted in Paris with guest curator POGGY and Team Ikuzawa’s Mai Ikuzawa about their thoughts on UP and their curation philosophy, we also introduce the item lineup for this event, so please take a look. ■Select collaboration list (in no particular order) Team Ikuzawa RK YOKE DAIRIKU KHOKI TANAKA JUST AN IDEA BOOKS PARIS SAINT-GERMAIN×Le Petit Nicolas GIFT SHOP PABLO COTS CATSK8 PONCTUATIONS EN VRAC PARIS Blazers/Blasons MIRA MIKATI BETON CIRE×MATTHIEU RUIZ Atelier Charlotte Bourrus brigitte tanaka BALLON BY BIBLIOTHEQUE BLANCHE ▼EVENT INFOMATION JUST AN IDEA in TOKYO at SELECT by BAYCREW’S 2025.4.17(Thu) – 2025.5.25(Sun) SELECT by BAYCREW’S Address: 3rd floor, Toranomon Hills Station Tower, 2-6-3 Toranomon, Minato-ku, Tokyo Phone number: 03-3528-8262 Business hours: 11:00 – 20:00 Regular holidays: Irregular holidays On the first day of the event on 4/17 (Thu), Sarah Andelman, RK, and Team Ikuzawa’s Mai Ikuzawa will welcome you at the SELECT by BAYCREW’S 3rd floor store from 16:00.