New Era We are developing the latest spring/summer 2025 “Utility Collection” with an emphasis on functionality.

Samansa Mos2 Popular collaboration series with illustrator Miyuki Matsuo Summer items starring adorable cats and plants will be released on April 17th (Thursday)

PLAZA STYLE With the advent of the outing season, UV rays are a concern… Check out PLAZA’s new UV protection items!

Human Forum Co., Ltd. Heisei’s white and black gals are here! From the “Hello Kitty” Angel and Little Devil series, SPINNS is now selling limited edition items with a nostalgic leopard print and frill design! The model is Noa, a representative of t

Peach John Co., Ltd. The apparel line of the lingerie brand PEACH JOHN releases a new collection for summer 20 25 that “will increase your stylish sugar content when worn”

Along with the release of NOBLE’s new elegant line “ELENI”, a visual featuring Julia Shortreed has been released . Enjoying music with “Light and Shadows”

Cath Kidston x KNT365 New spring colors are now available on the popular collaboration bag! Pre-sale at and ST TOKYO pop-up from 4/24!

Kawabe Co., Ltd., a clothing goods manufacturer, has released a new towel handkerchief that is environmentally friendly and sustainable!

The event “Green Connect Day” sponsored by ZOZO×FREAK’S STORE will be held on May 4th!

Yohji Yamamoto Co., Ltd. The second collaboration item with WILDSIDE YOHJI YAMAMOTO x Ryu ga Gotoku Studio will be released on Wednesday, April 23rd.

Japan national soccer team player Keito Nakamura x “GOLDEN CONCEPT” special collaboration project has start ed. The first gift campaign has started.

For the fashion industry | Free report summarizing data management methods to optimally utilize AI April 2025 version

Daytona International Co., Ltd. Collaboration items between Morioka’s famous Wanko Soba restaurant “Higashiya” and FREAK’S STORE will be resold!

Gerald Charles announces “Maestro GC Sports Tennis”

United Arrows Co., Ltd. “United Arrows Green Label Relaxing” Kids’ new item series “Starting Men” to be released on April 24th (Thursday)

Showroom “SHEIN TOKYO” has been renewed for summer!

Triumph International Japan Co., Ltd. AMOSTYLE “Kumofwari Bra” is a fluffy bra worn by brand ambassador Na tsuzu Takubo that feels as if it is surrounded by clouds.

Mobcast Holdings Co., Ltd. Start of IP creation project “KaLae” from Hawaii | First step to develop D2C fa shion ~ Brighten and energize your daily life with the aloha spirit ~

JINS Holdings Co., Ltd. JINS original development *1! Equipped with “Omnidirectional Movable Hinge (TM)” JINS’ s most unbreakable glasses *2 “JINS 360° (R)” will be released on April 24th (Thursday)

A child-friendly eyewear store where three generations can shop with peace of mind. “Megane Market Yume Town T okushima Store” Reopening on Friday, April 18th

Aoyama Shoji Responding to record heat! V-collar jacket and tapered pants are now available from “Secondair (R) Project”

CUBE Co., Ltd. Luxury golf brand “MARK & LONA” signs advertising appearance contract with Hollywood-based digital human “HARIN”

Vintage T-shirts are lame! ? -Appointment-based shop and online shop that combines luxury and vintage are now open-

Golden week only! Shimokita’s specialty “Used Clothing Market +” will be held for 5 days from April 29th (Tuesday/holiday), May 3rd (Saturday/holiday) to May 6th (Tuesday/holiday)!

Moomin Mother’s Day is decided with this! A new 2-way bag with Moominmama carefully embroidered is now available in limited quantities!

April 18th is Good Teeth Day What is essential for a beautiful smile is… white teeth! Introducing the best items to create naturally white teeth!

Stadium Co., Ltd. Connecting people from beginners to professionals, regardless of generation or region Host ed by Yukari Mori, a kimono stylist who also works with celebrities! “KIMONO LOUNGE”, an online salon where you can learn and enjoy kimono

Coupon distribution now Get great deals on popular GRAMAS Apple Watch bands and more at Zincolle Amazon store

A huge hit with 170,000 pairs sold last year! Launch of TIGORA flip-flops that “feel better than bare feet” with change for just one coin

JUN Co., Ltd. Life&Beauty by JUN ONLINE POP-UP SHOP will be held at the event space “(tefu) yoyogi uehara” in Yoyogi Uehara! There are also many bespoke items from popular brands.

Java Corporation Droite lautreamont launches a playful 2025 Spring/Summer collection for the Golden Week season.

Haines Brands Japan Co., Ltd. Hanes will start selling 4 colors of BEEFY-T(R) 50th anniversary commemorative colors in limited quantities from April 25th (Friday)

Crocs Japan LLC Crocs(TM)’s first collaboration collection with “Marimekko” will be released in Japan from April 24th (Thursday), 2025 Special space will be opened at some ABC-MAT GRANDSTAGE stores from the next day, April 25th (Friday)

MARK STYLER Actor Mizuki Yamashita, who is the image model for RESEXXY, will release a new visual for 2025 SUMMER dressed chicly on April 17th.

Yamato Co., Ltd. Conveying the charm of Okinawan traditional textile “Minsa obi” – 10th Minsa obi competition held at Shinpukan, Kyoto –

PARCELLE Co., Ltd. First in Shikoku Parcel Jewelry Ehime Matsuyama store will open at Yotetsu Takashimaya on Wednesday, April 30, 2025

F・O・International Co., Ltd. Kids apparel BREEZE supports a hot summer! Introducing the cool and comfortabl e “Summer Ale” series

Tokyo Soir Co., Ltd. Form forma Announcement of Aeon Mall Kawaguchi-Maekawa store opening

Kamei Proact Co., Ltd. ≪NEW OPEN≫ Sneaker brand PATRICK opens its first directly managed store in the Kyus hu area, “PATRICK LABO Fukuoka” inside ONE FUKUOKA BLDG.!

“For adults with modest ambitions” Art Fashion POP UP held in Kuramae, Tokyo

Sanyo Shokai Co., Ltd. New product “Rain Day Series” from “Cast Cologne” with water-repellent function released

KID Co., Ltd. Your feet for the rest of your life are determined by the age of 6! A “Mini Course on Choosing the Right Shoes” that parents and children can participate in will be held at Ikebukuro Sunshine City on Thursday, Ap ril 24th.

Jewelry brand Hirotaka will open its first Hirotaka directly managed store in the Kyushu region at ONE FUKUOKA BLDG., which will open on Thursday, April 24th.

Style Co., Ltd. Announcement of POP UP STORE of British sustainable bag brand “TROUBADOUR” @ Hankyu Men’ s Osaka

“Pacipick”, a Korean accessory brand that is rapidly gaining popularity for wearing LE SSERAFIM and ILLIT, is now on sale at 60% discount

SCREEN SHOT Co., Ltd. Mardi Mercredi will hold a pop-up store at Lumine 2 in Lumine Shinjuku from April 21st (Monday) to April 29th (Tuesday)

Micro Scooter Japan Co., Ltd. New colors available from Mini To Go that can be ridden from 16 months!

ANN DEMEULEMEESTER Spring/Summer 2025 collection pop-up held at Shibuya PARCO

Canjo Event Report “Canjo x @TRUNK at the Kobe Hankyu Spring Festival” Outdoor life starting in spring e nded with great success!

Adastria Co., Ltd. A new TV commercial starring GLOBAL WORK brand ambassadors Yuriko Yoshitaka and Hyouka Miya zawa, “Rich Clean Tee is a must-have outfit. Room with a sea view” will begin airing on April 17th!

Barneys Japan Co., Ltd. HERNI, a high-quality, comfortable lingerie brand that feels like your second skin, is now available for the first time at Barneys New York Ginza Main Store and Fukuoka Store

E-COMEGROUP Co., Ltd. E-COMEGROUP releases WARNER CHARACTER T-SHIRT COLLECTION!

Kengo Kuma + MA,YU New jewelry released from the collaboration line of Vendôme Aoyama and the design unit of Japan’s leading architect Kengo Kuma and designer Mayumi Omura

Collaboration products between the popular fashion icon “Yuma Kardashian” and the popular re-imported brand “Neversaynever(R)” are now on sale at the select store “60%”!

Disney basket bag is now available from Maison de FLEUR! 2 types of bags with adorable “Mickey Mouse” and “Minnie Mouse” emblems

Marmot×ESTNATION Released on Thursday, April 17th. Introducing the ESTNATION bespoke model, a blouson reprint ed from Marmot’s archives.

TMT Japan Co., Ltd. Collaboration T-shirt with photographer “Joseph Szabo” released

Felissimo Co., Ltd. First event in western Japan! A total of 6 organizations exhibited. “All Light DAY2025 @ OSAKA” where you can experience inclusively designed fashion and miscellaneous goods will be held at Grand Green Osaka on Saturday, May 10th

The second Yagi Group general exhibition held

Limited to Nihonbashi Ningyocho store Shantou hand embroidered handkerchiefs on sale at special prices

Try Eyes Co., Ltd. A brand collaboration with a history of over 125 years has been born! !

Yohji Yamamoto Co., Ltd. Y’s for men x Danner Postman Shoes 2nd edition – New color white will be available from April 23rd (Wednesday)

Onward Holdings Co., Ltd. Chacott x NOZOMI YUASA Released the first collaboration item with illustrator Nozomu Yuasa

L.W.C. Co., Ltd. PONEYCOMB TOKYO “Star Wars Celebration Japan” store opening decided!

Giorgio Armani Japan Co., Ltd. A|X Armani Exchange New spring/summer bags on sale

Saraya Co., Ltd. Released the 2025 Osaka/Kansai Expo Officially Licensed Product “EXPO2025 My Eco Bag (Myak Myak)”

World Co., Ltd. AUBRIOT A POP UP SHOP will be held from April 23rd (Wednesday) at T-Stage 3 on the 3rd floor of the Tamagawa Takashimaya Main Building of the brand “AUBRIOT” that exudes timeless charm.

Pioneer ECOM Global LTD Eco-friendly and stylish shoe brand “VIVAIA” has decided to hold a pop-up store in Kyoto and Fukuoka!

DIOR Fall 2025 collection presented at the garden of Toji Temple in Kyoto

Toys R Us Japan Co., Ltd. Hello Kitty, Cinnamoroll, Pochacco, and Kerokero Keroppi! Cute baby clothes featuring Sanrio characters available exclusively at Babies R Us

Konaka Due to the popularity of collaboration T-shirts with “Chocolab” artists, the second art has been added!

The first round of “OHTANI CHARM”, commonly known as “Otani Gacha”, planned by four elementary and junior high school students from the Otani district of Suzu City, an area affected by the Noto Peninsula Earthquake and Noto Heavy Rains, sold out

“OKINAWA COLLECTION 2025” additional performers announced! Collaboration with idol project “KAWAII LAB.” to which FRUITS ZIPPER, CANDY TUNE and others belong has also been decided.

Epson Sales Co., Ltd. Introducing two “M34 F8 Dates” from “Orient Star” that express the Perseid meteor shower on the dial using the world’s first (Note 1) new technology and new colors.

Awaji Island The new common sense for disaster prevention is “wearing the right clothes”. Mochihada, a col d-weather innerwear brand celebrating its 70th anniversary, will be exhibiting for the first time at the outdoor event ” OUTDOOR FEELS” to be h

Cecile Co., Ltd. Men’s trunks that women can also wear. Cecile has released a new line of “comfortable trunks that look like room pants and can be worn on their own,” which were created based on customer feedback.

Epson Sales Co., Ltd. “Orient” releases 3 limited models to commemorate Orient’s 75th anniversary and new colors of “Orient Mako 40”

Sanwa Direct Can store 2 smart keys! A square smart key case that is resistant to water and scratches and can also store cards and coins will be released on April 16th.

New UGG all-gender style spring/summer sandals

JOHNBULL Co., Ltd. Introducing the fifth collection of JOHNBULL’s new project “THE KYOTO BASSEN”, which dyes denim using Yuzen techniques utilizing the know-how of Kyoto craftsmen.

Ueni Trading Co., Ltd. A stone’s throw in the fashion watch market! A luminous watch that emits light throughout! From the high-end spinniker series, the TESEI Forged Carbon Automatic, which uses “forged carbon” material, is now available!

Weni Trading Co., Ltd. The German watch brand “ZEPPELIN” has released “100th Anniversary Series Chronogr aph Alarm | VINTAGE PORSCHE LEATHER”.

Sanyo Shokai Co., Ltd. S.ESSENTIALS x long-established Japanese paper store “Haibara” collaboration

DIOR Celebrities wearing Dior @ Fall 2025 collection

TSI Holdings Co., Ltd. “Alunc” will hold a POP UP SHOP at Hankyu Umeda Main Store

JUN Co., Ltd. Custom-made items from TANGTANG and ADAM ET ROPE’ are now available! Ahead of the release, Asami Usuda releases the latest visual of her outfit

Duclasse’s new commercial starts airing! <9 colors, 6 sizes, 3 lengths> Beauty bias pants that liberate all women

AKM Co., Ltd. Change the style of golf. Professional Shigeki Maruyama has signed a clothing partnership with “1PIU1UGUALE3 GOLF”.

LYFT The fitness brand “LÝFT” produced by Edward Kato has opened the brand’s first apparel shop with a cafe i n Shibuya!!

Peach John Co., Ltd. Nice Buddy (Heart) even in a swimsuit San-ai Resort x PEACH JOHN The long-awaited second edition of “Nice Buddy Swimsuit” will be released on Wednesday, April 16th!

Manchess Co., Ltd. Mid International, a large size specialty store, is holding a campaign to commemorate the publication of the catalog.By purchasing eligible products, a total of 6 people will win autographed colored paper from New Japan Pro Wrest

Look Holdings Co., Ltd. limited event held! “Atelier Pet” at Isetan Shinjuku store. Special exhibi tion of celebrity-ordered shoes and customization experience of popular key rings

What only “Toyo Leather Co., Ltd.” can do in Japan! A Japanese tanner company specializing in exotic leather will teach you the secret! !

Triumph International Japan Co., Ltd. Take measures before it gets really hot! “Angel’s Bra (R) Slimline Super Light” Keeps you cool from the chest with its transparent design inspired by a lagoon.

Wacoal Co., Ltd. Wacoal’s official EC has opened its first OMO-type store “WACOAL is” at LaLaport Anjo. We off er a store experience that goes beyond just “purchasing underwear” to get to know and enjoy yourself.

Ippou Co., Ltd. Hokkaido/Sapporo Jewelry repair/renovation specialty store “RITZ GLANDE” announces the number of requests in March 2025 by ranking! What is the surprising request following the ring resizing? ?

Glasses brand “Zoff” releases new website “Eye Performance Inspiration from sunglasses” that proposes “everyday use of sunglasses” together with top creators

Golden Bear meets JAN BUCHCZIK Mother’s Day/Father’s Day T-shirts and tote bags on sale

Anest Iwata Selling workwear in collaboration with global jeans brand Lee

FLAPPERS Co., Ltd. Mother’s Day Limited Manipuri Give the gift of an eternally beautiful carnation blooming on a scarf

FUJIKON HOLDINGS Co., Ltd. Amazon Smile SALE will be held from Friday, April 18, 2025!

Pop-up event underway at Daimaru Kobe! Introducing new products from OFF the TOP, a high-quality heavyweight T-shirt brand that pursues beautiful shapes!

Java Corporation LAUTREAMONT invites influencer Tomoko Tomoko to hold an in-store event

Urban Research Co., Ltd. Introducing shorts that can be used in midsummer from EKAL’s standard Gramicci custom order!

Introducing the timeless travel casual series from “Zero Halliburton”

Marc Jacobs A special gift collection is now available for Mother’s Day!

Sanyo Shokai Co., Ltd. Campaign commemorating the 20th anniversary of the birth of the “AMACA” brand

Yamato Co., Ltd. KIMONO ARCH × YEAH RIGHT!! Announces first collaboration

ABC-Mart Co., Ltd. Growing in popularity! adidas Originals “BALLET PACK” incorporating the latest trend ba llet core is now on sale! Available in 4 countries: Japan, Korea, Vietnam, and Taiwan!

Onward Holdings Co., Ltd. “CRAHUG”, which connects Japanese craftsmanship and easy living, will start sell ing collaboration bags with model Naoko Hamashima and lifestyle brand “NIZYU KANO” from Kanagawa on Wednesday, April 16th.

Grip International Caddy bag purchase campaign will be held at J.LINDEBERG from April 25, 2025

Kosugi Co., Ltd. “JANTZEN SPRING&SUMMER COLLABORATION” Released items in collaboration with illustrator Iz uru Aminaka

Kosugi Co., Ltd. Marisa Grace releases items in collaboration with illustrator Tomoko Suzuki

Japan Washo Holdings Co., Ltd. Kata Takumi Kogei obi received W at the 68th New Hakata Ori Exhibition

Canada Goose Japan Co., Ltd. Canada Goose opens its first outlet store in Japan

Bag Studio Yamamoto GW is the time to choose a school bag to enjoy with your family. Limited event held at Bag Studio Yamamoto Nara main store

Kosugi Co., Ltd. “JANTZEN SPRING&SUMMER COLLABORATION” Released items in collaboration with graphic design er Ryu Mieno

LUCKYFIELD, a brand that focuses on products that support the feet has released a new core care insole.

Akachan Honpo Co., Ltd. 4 new products from the “NISHIKIYA KITCHEN Kids Series” infant food retorts that have sold over 450,000 servings* at Akachan Honpo

Both kimono beginners and kimono lovers are welcome! Kimono digging market will be held in Gojo, Kyoto for 3 days from Friday, April 25, 2025

Hugo Boss Japan Co., Ltd. BOSS holds a “performance” pop-up store that combines style and function at Iset an Shinjuku store

antiqua Co., Ltd.’s 2025 induction ceremony will be held at Watawan. 14 people who will lead the future make a new start

Adastria Co., Ltd. Collaboration items commemorating the 80th anniversary of the original publication of “Th omas the Tank Engine” from “niko and…” will be available for pre-order online from Wednesday, April 16th.

Pre-order now Sustainable swimwear brand SWELLY | 2025 swimwear collection has started pre-order!

“My smartphone was next to me, but I didn’t notice it…” A smart band with a convenient notification function in case you need to contact me in case of an emergency.

Beyond Cool Co., Ltd. A new retro and futuristic classic from Ice Watch! “ICE digit boliday” is a digital watch with a full Y2K mood

The second edition of “NIRVANA GEM COLLECTION” by “Principe Prive” x “Couture” is now available. Cus tomized products featuring NIRVANA’s masterpiece “Nevermind” are now on sale.

Brand Journalism Co., Ltd. Announcing editor’s bag through SUESADA x BRAND JOURNALISM collaboration and starting accepting orders

Narumiya International Co., Ltd. We are recruiting members for the first period of Mezzo Piano Junior’s first official ambassadors (Mezzo Piano Girls)!

McQueen Michelle Zauner wears McQueen

“A good trip starts with choosing good clothes” Fashion Center Shimamura x Yuko Yuko collaboration products will be on sale from April 16th (Wednesday)

DIOR Celebrity wearing Dior: Sophie Marceau

Maison de FLEUR 2nd capsule toy series! “Double Ribbon Gathered Tote Bag Miniature Charm” is now available

Girard-Perregaux unveils the Laureato, a fusion of luxury watchmaking and métiers d’art!

MCM FASHION GROUP JAPAN Co., Ltd. MCM new color Blue Visetos is now available

Swiss luxury mechanical watch Chronoswiss announces new 2025 “quarter repeater” that tells the time with sou nd

4/19 (Sat) White Mountaineering(R)︎ x goyemon “unda” with new thin air sole released

FEILER Japan Co., Ltd. FEILER MOMENT Mother’s Day 2025.05.11 Co-creation design with customers New work “S weet Sweet Pea” creates “tender memories” of my mother and me

McQueen Meghan Fahey wears McQueen

World Co., Ltd. Dessin The third collaboration item with German miniature car brand “siku” will be relea sed from April 16th (Wednesday)

UNBY Co., Ltd. A new gray color has been released from AS2OV’s popular series “STANDARD SERIES”.

Belluna Co., Ltd. Belluna opens a new store in Aichi Prefecture! “BELLUNA LaLaport Anjo store” opens on Ap ril 18th (Friday)

Aww Premium line “yŪ” that “rediscovers the charm of Japan” is born. Boston bag made of bamboo leathe r made from abandoned bamboo forests in Tokushima is now available.

conges payes ADIEU TRISTESSE×Kanoco collaboration items will be released from 4/25 (Friday)

World Co., Ltd. HIROFU New color “RAVINE” and new leather items are now available in the new standard ma terial

Golden Goose’s new sneaker “True-Star” is on sale from today! Italian star and professional tennis player Jasmine Paolini appears in the campaign

JOHNBULL Co., Ltd. JOHNBULL’s military brand TOP KHAKI’s 2025 Spring/Summer collection LOOKBOOK has been released

Sanyo Shokai Co., Ltd. Collaboration between “Paul Stuart” and “OUR WACOAL” Cup In Dress T-shirts & Ta nk Tops released

DIOR Live streaming of Fall 2025 collection from Kyoto

1MILLION DANCE STUDIO, a world-famous Korean dance studio, and FB Japan Co., Ltd. sign a master license agreement

Ikedaya Co., Ltd. Very popular! “Shinkansen” has newly joined the “peelable embroidery stickers”. Popular vehicles that are active all over the country, including the 923 series Doctor Yellow, are available!

Letra POP ​​UP SHOP held at Sogo Hiroshima store! Mexican mercado bags are now available in stores.

Narue Co., Ltd. Cool pajamas made from traditional Japanese textiles are now available from “Narue”! On sale starting April 22nd

FREAK’S STORE brings together special items designed from the epic “Saga” that revolves around the Skywalk er family in the movie “Star Wars”!

Yamamoto Chemical Industry Co., Ltd. “Full-fledged rollout of body maintenance wear to overseas markets” a nd “Lumiere Fit,” cold protection spats, launched.

ACCA goes beyond the framework of head accessories to propose a new style in FASHION… GINZA SIX store reopened on Thursday, April 17th.

“KIRSH” POP UP STORE opens at Osaka Umeda HEP FIVE

Bvlgari “Bvlgari Omotesando POP UP STORE” opens on Wednesday, April 23rd

Konaka Futata Third part of the “Econaka Futatabi” project, recycling collected “clothes” and holding a “Strawberry Cultivation Kit” giveaway campaign at all Konaka Futata stores!

Taharaya Co., Ltd. Fashion Plaza Pasios opens a new store in “Forte Tsukuba” on Wednesday, April 16th

“Cecile & Jeanne” presents its first fine jewelry collection!

Cecile Co., Ltd. This is recommended! This one piece will prevent your outerwear from showing through, showing glimpses, and clinging! “Bear Top Style Switching Slip” is now available from Cecile!

Otafuku Gloves Clothes that are perfect for empty-handed. New release of utility wear! This is perfect for both town and outdoors. A versatile item that can be used for any occasion.

Urban Research Co., Ltd. OOPS for Sonny Label 2025 SS Collection released!

Mash Holdings Co., Ltd. JAMIE KAY New store opens at Matsuzakaya Nagoya store on April 29th (Tuesday/holiday)! Release of store-limited items and various novelties available

Collaboration between SOFTHYPHEN’s other side project “NEWYOURS” and “Ocean Pacific” has been realized

Mash Holdings Co., Ltd. GELATO PIQUE’s first KIDS & BABY standalone store opens on the 5th floor of Matsuzakaya Nagoya main building!

Beads International Co., Ltd. Adult street brand “DISPATCHER NO.8” opens a pop-up store in Hakata Hankyu

New Era The second collaboration with “Tabekko Animal” will be released on April 24th (Thursday)

Baroque Japan Limited The SHEL’TTER TOKYO “Santaku” POP UP will be held at Tokyu Plaza Omotesando “Omo kado” store!

MARK STYLER Pre-orders for “CALNAMUR” x “ALEXIA STAM” collaboration items will start on May 1st! It ha s also been decided that a store visit event will be held.

PBI Co., Ltd. Ladies’ yukata brand “Dita” will hold a yukata exhibition “Dita 25Yukata Exhibition” in Omotesando! (Held from May 9th to 11th, 2025)

Hanse Dream Japan Co., Ltd. Korean baby and kids clothing brand “Moimorun” will open a new store at Hanshi n Umeda Main Store on April 15th (Tuesday)

Nikon Essilor Co., Ltd. Varilux will hold a talk event on June 3rd with the theme of “Climbing x Presbyopia ”! Explore presbyopia and its solutions with guests who are active in the outdoor world

Qeelin japan Limited Introducing the fascinating fine jewelry collection of fine jeweler “Qeelin” under th e Kering Group.

Shimamura Co., Ltd. A “special festival” will be held at Fashion Center Shimamura from Wednesday, April 16 th!

Grip International Co., Ltd. Grip International Heal Creek will hold “~Wearing Elegance~ Cool Golf Fair” from April 23rd to May 6th, 2025

Gunze Co., Ltd. More than 80% of people say they have trouble choosing an inner layer to wear under a T-shirt. Explaining how to choose an inner layer to wear under a T-shirt, which is essential for spring and summer coordination!

World Co., Ltd. World participates in TBS x student co-creation event “ACTION for Gen der”

Triumph International Japan Co., Ltd. In the summer when you are concerned about sweat and stuffiness on your chest! Introducing “Bra COOL,” which uses comfort wire to keep you cool, comfortable, and beautiful.

What is the season when fashion is fun? Spring and autumn are the top two! On the other hand, which season is the least fun?

Akachan Honpo Co., Ltd. A new experience booth “Pigeon Bottle Lab” where you can customize baby bottles is now available! ～Find your original “cute” from 32,400 combinations～

Intermestic Co., Ltd. Speaking of summer, Zoff! Glasses brand Zoff holds product exhibition “TOKYO SHOWCASE 2025 SS “EYE LOVE SUNGLASSES””

Erika Toda appointed as Gucci brand ambassador

Wacoal Co., Ltd. Wacoal’s unique design eliminates the wire in the center of the front, making it less painful! New release of La Miryu Bra for high school girls

A must-see for Liberty lovers! A limited store is now open where you can make new Nubi bags and custom bags perfect for spring outings!

Kanko School Uniforms Elle Girl x Kanko School Uniforms Event Report Changing the future of uniforms through t he power of fashion The winning group of the idea contest for “uniform items that can be used even on off days” has been decided

MSC Co., Ltd. Global brand “SWISS MILITARY” travel suitcase “MOTIVAN” series will be sold in stores fr om April 24, 2025

IMVAL launches new 2025 collection on April 15th

Launch of “actreha”, an elegant denim style that can be used from formal to everyday life, a fusion of Okayama Kojima denim and rare river lace

Women’s Apparel W:Huku Started costume leasing service for media. Full-scale provision of costumes for dramas, magazines, YouTube, etc.

The golf apparel brand “TRIGGER (R)” developed by Charles de Co., Ltd. will hold a limited-time 2025 SS new POPUP STORE and exhibition at the Tokyo Skytree Town Solamachi store.

H&M H&M will be releasing moving LINE stamps in collaboration with the popular soothing character “Stationer y-san” for free starting April 15th (Tuesday)!

Java Corporation The gorgeous elegance brand Viaggio Blu will be holding a POP UP SHOP at Daimaru Kyoto store from Wednesday, April 16th!

Maison Kitsune / Cafe Kitsune New store opens in Fukuoka/Hakata on April 24th (Thursday)

Marc Jacobs Japan Co., Ltd. Y/Project shines for the last time. Heaven by Marc Jacobs announces a collaboration collection!

ROSE BUD has opened a new store at Mozo Wonder City, a shopping mall in Nagoya City, Aichi Prefecture.

OAKLEY Alpine limited 2025 spring/summer new apparel is now on sale!

Narumiya International Co., Ltd. The first collaboration item from XLARGE KIDS with the world-famous transform ing robot character “Transformers” is now available!